Vogue Fitness – Best Gym in Abu Dhabi (SEO Case Study)
Introduction to Vogue Fitness Are you on the hunt for the ultimate fitness experience in Abu Dhabi? Look no further, because we’ve got just the place for you.…
Open to senior SEO leadership roles, remote or in Dubai.
مرحبا Marhaba, I'm
Rahul Pal SEO and AI search leader in Dubai
Search is changing fast, and I work where it is going: Google, AI Overviews and the AI assistants people now ask instead. Twelve years in SEO, most recently leading multi-GEO iGaming SEO across 10+ markets in Asia and the West. Outside the day job I build and run my own products.
RP
12+ years in SEO
10+ GEOs
Real Google search: igaming seo expert dubai
Google's AI Overview names me. See the full screenshot
- years in SEO
- 12+
- GEOs, Asia and the West
- 10+
- clients served
- 50+
- products I build and run
- 3
What Google shows for “iGaming SEO expert Dubai”
A real screenshot, cropped to the results column. Google's AI Overview lists me among iGaming SEO specialists in Dubai, and my LinkedIn profile ranks on page one for the same search.
Searched from Dubai in October 2026. Results change with location and over time, which is exactly why I care about how search is evolving.
SEO leadership, twelve years in
Most recently I was Senior SEO Manager at Clickout Media (formerly Finixio), running iGaming SEO across 10+ GEOs in Asia and the West. Before that I spent years as an independent consultant for companies in the UAE, India and beyond.
- Multi-GEO strategy for casino and betting brands, including the UK, Japan, Vietnam, France and Italy
- Link-building operations: sourcing, vetting, budgets and vendor reviews
- Budget allocation between content, links and technical work
- Hiring and mentoring writers, link builders and SEO specialists
- 2014
Started in SEO
Hands-on work in on-page, technical SEO and link building for agency and in-house clients.
- Independent
Digital Habibi
SEO consulting for 50+ clients across 22+ industries in Dubai, Abu Dhabi, India and beyond.
- 2023 to 2026
Senior SEO Manager, Clickout Media (formerly Finixio)
Multi-GEO iGaming SEO across 10+ GEOs in Asia and the West, including the UK, Japan, Vietnam, France and Italy: strategy, link-building operations, budget allocation and team mentoring.
- Now
Building my own products
iGamingSEO.ai (money-page monitoring for iGaming affiliates, in private beta), CasinoWhois (casino ownership and licence lookup) and CoolTrails (an India-first trekking platform).
- Now
Open to new roles
Open to senior SEO leadership roles, remote or in Dubai.
What I am good at
Five areas where I have done the work at scale, each with a guide if you want to see how I think about it.
- iGaming SEO
- Casino and sports betting SEO in regulated markets: money pages, comparison content and compliance-aware copy. Read the iGaming guide
- International and multilingual SEO
- Launching and growing sites in several languages at once across 10+ GEOs, with hreflang, local keyword research and native content. International SEO guide
- Link-building operations
- Sourcing, vetting and budgeting links across markets, with quality checks that keep risky domains out. Link building for iGaming
- Technical SEO
- Crawl and index control, site speed, migrations and structured data, including this site. Technical SEO guide
- Leading SEO teams
- Setting priorities, splitting budgets between content and links, and mentoring writers and specialists so the team improves, not only the rankings.
Selected case studies
Where a project started, what I changed and what happened next. Client names are kept private where I agreed to.
Recent writing and experiments
I share what is working in SEO, iGaming and search in the UAE, mostly on LinkedIn.
Gamification in SEO 2025: Boosting Engagement and Search Rankings with AI
Search looks very different now than it did a few years ago. Keywords, backlinks and information are no longer the only things that decide rankings. Instead, engagement signs…
Questions people ask me
Are you looking for a full-time role?
Yes. I am open to senior SEO leadership roles, remote or based in Dubai, and especially in iGaming. The experience page has the detail, and the contact form reaches me directly.
What do you build outside SEO work?
Three products: iGamingSEO.ai, which monitors iGaming affiliate money pages for broken links and changed offers (in private beta); CasinoWhois, a lookup for who owns and licenses an online casino; and CoolTrails, an India-first trekking platform. The projects page explains each one.
Which markets have you worked in?
More than 10 GEOs across Asia and the West for iGaming, including the United Kingdom, Japan, Vietnam, France and Italy, plus the UAE and India for local and ecommerce clients. Multi-language SEO and hreflang are a big part of that work.
Do you still take consulting work?
Occasionally, for a small number of companies at a time, usually an audit and a 90-day plan. The consulting page has the details.
Yalla, let's talk.
Hiring for SEO leadership, interested in one of my projects, or just want to compare notes? Send a short note and I reply within two working days.