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Experience

Twelve years in SEO, the last three leading multi-GEO iGaming SEO. This page is written for hiring managers, and my CV has the same facts on one page.

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years in SEO
12+
GEOs, Asia and the West
10+
clients served
50+
industries
22+

10+ GEOs across Asia and the West, including

  • United Kingdom
  • Japan
  • Vietnam
  • France
  • Italy
  • UAE
  • India

Career

  1. 2014

    Started in SEO

    Hands-on work in on-page, technical SEO and link building for agency and in-house clients.

  2. Independent

    Digital Habibi

    SEO consulting for 50+ clients across 22+ industries in Dubai, Abu Dhabi, India and beyond.

  3. 2023 to 2026

    Senior SEO Manager, Clickout Media (formerly Finixio)

    Multi-GEO iGaming SEO across 10+ GEOs in Asia and the West, including the UK, Japan, Vietnam, France and Italy: strategy, link-building operations, budget allocation and team mentoring.

  4. Now

    Open to new roles

    Open to senior SEO leadership roles, remote or in Dubai.

What I was responsible for

As Senior SEO Manager at Clickout Media (formerly Finixio), from November 2023:

  • SEO strategy for iGaming sites in 10+ GEOs across Asia and the West, including the United Kingdom, Japan, Vietnam, France and Italy
  • Link-building operations: sourcing, vetting, pricing and tracking links for each market
  • Budget allocation between content, links and technical work
  • Multilingual on-page and technical SEO, including hreflang across language versions
  • Mentoring SEO specialists and content writers

Before that

Independent consulting under the Digital Habibi name for more than 50 clients in 22 industries, mainly in Dubai, Abu Dhabi and India: audits, technical fixes, local SEO, ecommerce SEO and content strategy. One of those projects is written up on the case studies page.

What I am looking for

A senior SEO role, such as Head of SEO, SEO Lead or Senior SEO Manager, in an iGaming, affiliate or international business. Remote, or based in Dubai.

Core skills

Where I have done the work at scale, each with a guide that shows how I think about it.

iGaming SEO
Casino and sports betting SEO in regulated markets: money pages, comparison content and compliance-aware copy. Read the iGaming guide
International and multilingual SEO
Launching and growing sites in several languages at once across 10+ GEOs, with hreflang, local keyword research and native content. International SEO guide
Link-building operations
Sourcing, vetting and budgeting links across markets, with quality checks that keep risky domains out. Link building for iGaming
Technical SEO
Crawl and index control, site speed, migrations and structured data, including this site. Technical SEO guide
Leading SEO teams
Setting priorities, splitting budgets between content and links, and mentoring writers and specialists so the team improves, not only the rankings.

Yalla, let's talk.

Hiring for SEO leadership, or need help with your site? Send a short note and I reply within two working days.

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