How I got here
I started in SEO in 2014 doing the hands-on work: fixing crawl problems, rewriting title tags, building links one outreach email at a time. That grounding still shapes how I lead. I know what a task really takes, because I have done most of them myself.
Over the years I have consulted for more than 50 businesses across 22 industries, from a fitness brand in Abu Dhabi to ecommerce stores. Digital Habibi started as the home for that consulting work and for the guides I wrote along the way.
From 2023 to 2026 I was Senior SEO Manager at Clickout Media (formerly Finixio), running multi-GEO iGaming SEO across more than 10 GEOs in Asia and the West, including the United Kingdom, Japan, Vietnam, France and Italy. That meant setting strategy for each market, running link-building operations, deciding where the budget went, and mentoring the specialists and writers who did the work.
I prefer small, measurable bets over big promises.
What I bring to a team
- A strategy for each market, not one plan translated ten times
- Link-building operations with clear budgets, vetting and quality control
- Technical and on-page SEO for multilingual sites
- Mentoring that helps specialists grow into leads
- Plain reporting: what changed, why it changed and what we do next
How I work
I say early when something is not working, and I write down what we learn so the next person does not have to learn it again. I use AI as a power tool, not an autopilot: it drafts, I decide.
Outside the day job
I build things. My side project, CoolTrails, is an India-first platform for Himalayan treks. I call myself non-technical, and I build it anyway, with AI writing a lot of the code and me making the decisions. It keeps me honest about what developers deal with when an SEO asks for one small change.
This site is another one. I rebuilt it from scratch: a hand-built theme with no page builder, structured data on every page, and Arabic pages for readers in the UAE. Digital Habibi is where I write about search, technology, ideas, and everything in between.