SEO is my day job. Alongside it I build and run my own products: tools for iGaming SEO teams, a research database and a travel platform. Each page says what the project is, where it stands and what I have learned so far.
Monitoring for iGaming affiliate money pages: broken affiliate links, failing CTAs, brand details and page health, ranked by the clicks at risk.
My role Founder: product, SEO and go-to-market
Look up who owns and operates an online casino, which licence it holds and which sites share an owner, with every fact linked to its official source.
My role Founder: product, data model and SEO
An India-first trekking platform with detailed trek pages, difficulty, distance and altitude, maps, reviews and planning guides.
My role Founder: product, content and SEO
I describe myself as non-technical, and I build anyway. I decide what the product should do, write the specs, test every screen and break things on purpose. AI assistants write a lot of the code. I make the calls and check every result.
Every project starts from a search problem I have seen at work: affiliate links that quietly break, ownership data nobody can find, trekking information scattered across forums. If I would not use it myself, I do not build it.
I only publish numbers I can show. Where a project has no public results yet, the page says so.
Hiring for SEO leadership, interested in one of my projects, or just want to compare notes? Send a short note and I reply within two working days.