Projects
SEO is my day job. Alongside it I build and run my own products: tools for iGaming SEO teams, a research database and a travel platform. Each page says what the project is, where it stands and what I have learned so far.
Projects are being written up. Check back soon.
How I build
I describe myself as non-technical, and I build anyway. I decide what the product should do, write the specs, test every screen and break things on purpose. AI assistants write a lot of the code. I make the calls and check every result.
Every project starts from a search problem I have seen at work: affiliate links that quietly break, ownership data nobody can find, trekking information scattered across forums. If I would not use it myself, I do not build it.
I only publish numbers I can show. Where a project has no public results yet, the page says so.
Yalla, let's talk.
Hiring for SEO leadership, interested in one of my projects, or just want to compare notes? Send a short note and I reply within two working days.