Just like the sports website, gambling and casino niches have particular features when it comes to search engine optimization. The very first thing that you need to know about it is that this is a market that consists of several restrictions. If you want to check geographically, several countries completely forbid online betting games.
The second most important thing is that the SERPs are very conservative in nature, making it really hard to promote the casino or gambling-associated content. However, it requires the appropriate approach and the best Casino SEO agency that has the knowledge of online casino SEO. With your knowledge and experience, it becomes easier for casino websites to acquire faster results. Apart from this, the situation in 2020 has led to more demand for online casinos.
So, in this article, we will try to find out the most important tips that can help you get some effective SEO tips for online casinos.
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Why is gambling website ranking so challenging?
Apart from the reason that has already been mentioned, gambling and online casino websites require long-term casino SEO strategies.
In order to get visibility in a new casino by getting the ranking on Google, it requires both practice and time. You need to keep a realistic expectation of not getting to see a rise in organic traffic just immediately. It will take at least a few months or days to show up.
It requires you to have patience for a decent amount of time. However, once you have achieved the goal, you will be able to get the best fruits that you have desired. Since organic traffic plays a huge role in online business, keeping your patience for months can help you acquire better future results.
In research, it has been witnessed that almost 53% of the internet traffic comes from organic searches. The research was conducted back in 2019. Hence, if you wish to witness growth in your website and get an improved customer base, you should never pay less value to the casino SEO strategies.
It is also the reason why you need to make sure that you choose the best casino SEO expert who has knowledge on doing the crucial things for your website. If you don’t wish to compromise the integrity and witness failure, all you need is to choose the best SEO for casino.
Things to keep in mind while creating your online casino website
The chances of getting blocked by Google and other SERPs are very high in case you don’t have robust Casino SEO strategies. You need to take help from a casino SEO expert who knows what they’re doing especially when they are using Google. Since Google keeps track of keywords and every single website, it is even more severe with websites that are in the gambling vertical.
Since SEO for casino websites is very expensive, you need to be very strategic about every step. If you wish to acquire backlinks from an authority website, it requires paying more money compared to other verticals. Not only are the chances of getting instantly rejected higher, but also, due to the competitive market and specific business side, it can be really challenging.
The third most important thing is to avoid PBN. When you choose to create a private blog network, it might seem convenient to acquire traffic, but basically, what they do is create a bunch of websites and then publish as much content as they can.
Choosing these methods will always lead to low authority and require as much time to get a ranking. As we already know that higher authority websites are generally older than three years, it might be time-consuming. Apart from this, PBNs are also being tracked by SERP authorities, which is why there is a chance of getting penalized.
So rather than choosing some shortcuts that will lead to a bad scenario in the future, make sure that you follow the advice mentioned here.
Keyword research
Regardless of the niche, keywords play an essential role. So it is the same for gambling and casino websites. So, you have to make sure you use the basic tools like SEMRush, Google analytics, and AhRefs. These tools are highly effective in guiding you to find the best keywords to help you rank.
Choosing low-hanging keywords is always recommended rather than highly competitive ones. It will not be a good choice for beginners. Rather than choosing the overcrowded markets, it is recommended to choose long-tail keywords that suit your target audience.
Since online searches are extremely volatile, the website must stay abreast with the changes. Since customer preferences keep changing, new websites are not able to fight properly. In order to get a proper rank on the SERP like Bing and Google, the competition is aggressive. So it is a must for businesses to check keywords for sometime every day.
Content optimization
While different SEO experts will have different perspectives, you must decide yours properly. Many experts will try to update old articles on a regular basis to keep their relevance, while others will pay attention to creating fresh new content every day. Since online gambling and casinos are constantly changing, it is a must for casino games to stay updated. So, revising the articles with the new betting odds can improve the relevancy. Since the crawlers will take a look through your website and find that the information has been updated, it will help you post ranking in the search engine ranking pages.
You also have the freedom to update old articles by including hyperlinks to the new articles you have created on the services. Also, you have to ensure that the links are properly linked, and there is no such link on your website leading users to nowhere. You will find it easier to help your users navigate between pages and articles that you have created in order to help customers stick to your website.
Consistency is the key
Not only do you need to make content optimization regularly, but also you need to prepare a proper content plan for the online casino website. This again means that you must have knowledge about how often to post new articles and give continuity to your website. If you run out of resources to post articles daily, that’s not a big problem. All you need is to ensure that the information on your website is relevant and to the point.
Remember that quality is even more crucial than quantity. Search engines will always give priority to content that is original, informative and relevant. If you are able to answer these search queries properly, you will go straight to the top. However, if you have a huge content with no required information or it does not answer the search queries, you will not be able to succeed. So always try to answer the search queries so that Google finds you relevant and offers a better ranking.
Reviews are extremely important
One of the most common things differentiating gambling and online casinos from others is user reviews. Remember that reviews are extremely important for gambling websites. Just like restaurants and hotels will have a huge impact on what the consumers are thinking about them, similarly, online casinos and gambling websites need reviews.
It has been researched after a survey that the buying decision of consumers is strongly associated with the reviews. When the companies or establishments have better reviews, it boosts their purchasing decision. So when you emphasize reviews more, it can greatly benefit your business.
You must be quick in action
You must know that there are three different types of keywords which include transactional, informational and navigation. The first one will help you to find the solution about “how much “. The next one will answer the “how to” questions, and the last one will answer the “where “and “when. “
For example, When you write “how casinos” on the main page of Google, you will immediately be offered a list of questions associated with this vertical.
One of the simplest ways to answer the questions associated with this vertical is to create a separate FAQ page. When you have a page that is totally devoted to the frequently asked questions, you will likely appear on the first page if your content has the information in it.
An accessible website
Before taking the steps mentioned here, you should initially make sure that the search engine can easily index the website. You must know that the SERP would crawl every web page to find new content. If you have a new website, it might take a little longer to get indexed in the search engines. However, a few pieces of advice can help you to get quickly indexed by Google.
- The first thing is you should update the contact and about us page. When you have professional information and contacts available on your websites, search engines will be able to understand that you are a legitimate website and not a robot.
- The second important thing is to place the website link on any authority page which is already a part of the Google search list. Suppose you or someone who has a website with significant traffic; you can use that website to create a backlink to your website in order to get indexed faster and improve credibility.
- Lastly, you need to have access to Google search console tools and Google analytics. The crawl analysis functionality available on these tools will help you to get detailed knowledge about the visitors coming to your website.
Pay attention to KPI and improve the CPR
KPI or key performance indicators and CPR or content performance rate are the two crucial tools used to evaluate a website’s performance. While CPR measures content quality, KPI includes indicators that measure several other issues which are not associated with content, like bounce rate, traffic, conversion, and a lot more.
Remember that content is an indispensable part of any website, and it is the primary source to get traffic. However, like CPR measures things like ALT text, meta description, and titles, KPI mainly focuses on the statistics and numbers.
You can use the tools to keep track of the indicators and understand how the website is running.
Boost the loading time
In today’s competitive market, especially the online gambling industry, no users have time to stand on your website. So, websites that have lesser loading time will always be able to satisfy the users. Hence, loading time is considered one of the most important factors that differentiate you from others.
A website that takes over three seconds to load will start closing 53% of users. This research was conducted back in 2018. So, if you want to get a competitive edge, you need to improve the loading time and retain your customers.
Ensure that your website is mobile-friendly
These days most of the traffic comes from smartphones or mobile devices. In fact it has been witnessed that in the second quarter of 2020, most of the traffic worldwide was coming from cell phones, mobile gadgets and tablets. This clearly means that when you ignore mobile compatibility, you’re losing half of your consumers or audience.
So, while creating a website for your gambling or online casino, you must be sure to have a clear presentation in the mobile setting. You must test on iOS and Android devices before you launch your website. Besides, mobile compatibility is imperative since you are offering online gambling or casinos.
Choose the best casino SEO expert
The above-mentioned points are some of the most common casino SEO strategies that can yield the best results when done properly. However, being a beginner, it can be really hard and time taking to observe results. Even when you have created SEO strategies for an online casino, you will not be able to observe results every time. As experts are always a better choice because of their experience and knowledge, they can help you to get a desirable result within less time.
Some of the most common benefits of choosing a casino SEO expert include:
- They can save your time
- They can make sure about the budget
- They work for your goals
Final thoughts:
So, now that you have gathered comprehensive knowledge about casino SEO strategies, hopefully, you will be able to observe growth in your betting and online casino website. However, it is still quite tricky, which makes it inevitable to choose the best casino SEO expert.
If you are looking for an expert SEO for casino who can help you in the journey, you can choose Digital Habibi. I, being a part of the online world for over seven years, can help you achieve your goals with the online casino. I know about the challenges that website owners of the casino or gambling sites need to handle. Hence I create strategies based on the needs.
So, you can get in touch with me today and acquire the best and long-term results.
Casino SEO FAQs
Since casino websites are a lot different from other general verticals, it can be tricky initially. Since Google does not prefer gambling websites, it can be really challenging to overcome this issue. Hence, it is recommended to choose the best casino SEO expert who can properly implement the online casino SEO strategies.
Well, there is no fixed answer to this as it varies from one person to another. However, if you are looking for a good SEO company, Digital Habibi can be your best partner. With the top-notch casino SEO expert on the team, this company can achieve your goals and yield the best results.
80% of users access or browse any website from their mobile devices. Google considers it a major ranking factor. So, if your casino website is not mobile-friendly, you are not only losing your valuable customers but also staying back in the competition.
