If you are mostly into product retailing and like to reach a wider audience, you must use a properly organized and optimized e-commerce website. It is a must for every retailer. You must be wondering why? Well, there are many benefits of it.
Having a great e-commerce website can be helpful for you to understand its basics about the customers. For example, you will be able to use the demographics like age, locations, groups, and what they are looking for. When you use tracking, you will be able to get the visitor information and make their behavior analyses to know them even better.
An e-commerce website will perform more than this. It will also help you to comprehend the things that are going wrong. For example, you will also be able to know the traffic sources that are not working, the offers that are not appealing to your customers, and major issues of cart abandonment.
When you want to grow your e-commerce website across the world, you need a fully optimized e-commerce website. Since every year, e-commerce websites keep growing; you have to make sure that you are following the best processes to surpass the competition. If you have already created a website, it’s great news. However, there is a chance that it is still not invisible to the prospects and the new customers that are the ladders of success.
So what are the best SEO tips for e-commerce sites? Probably, you will find the answer to this in the next section.
Table of Contents
What do you mean by e-commerce SEO?
E-commerce SEO is a strategy that can help web retailers to get a better rank in the search engines. An optimized website that has been designed properly and has high-quality content will definitely rank better in the search engines like Google. Thus, it will offer improved visibility and increase traffic.
To be more precise, SEO in e-commerce websites mostly focuses on optimizing the site, which actually makes it easier for improved conversion and leads. However, unlike other SEO that is content-focused, e-commerce SEO is more than just adding keywords, getting links, and writing blogs. You need to comprehend how the search engines work for e-commerce platforms and how they reward ranks.
It again means that when you have knowledge of the best technical SEO e-commerce, you will be able to consider the guidelines of Google and make better opportunities. You have to implement the strategies properly, follow the Google guidelines and analyze your buyers’ intentions.
What are the best e-commerce SEO practices?
SEO in e-commerce is a very complicated field with millions of online retailers. It is definitely not easy for any e-commerce website to stand out in the current competition. While it might seem a bit challenging to create an SEO ranking, you can always make a positive start by following the best SEO practices.
Over time, this will increase visibility and help you to gain more customers and leads. For people who are new or unfamiliar with the best practices, here are some of the major tips that you need to follow. Well, let us start by addressing the fundamentals. Remember that these are some of the best eCommerce SEO tips that you must follow.
- Internal links
- Proper navigation
- Avoiding clutter
- Including ALT text for every image
- Creating unique content
However, there is a lot more to this. Check out the following list of the best SEO tips for eCommerce sites. Make sure that you implement them in order to see the best results.
1. Make the proper keyword research
There are a lot of ways of optimizing an e-commerce website. However, you must know that every approach is not the best for every product or site. Apart from this, some of the major guidelines are applicable only to online retailers, and the major one is performing the proper keyword research.
Yes, you have to find the most popular and relevant keywords of an industry. But apart from that, you also need to comprehend your buyer’s intent. So are you thinking about what buyer intent means? Keyword intent is understanding the intention behind any search query. You will be able to identify it by looking at the phrases or terms that the people are using. There are generally two types of words on the internet that you will mostly observe.
Commercial keyword intent: The commercial keyword in 10 means that when the buyers are looking for some information that can help them make the buying decision. This again means that they are looking for what they need and want to purchase now. Most of the time, consumers will use commercial keyword intent when they actually know what they want, but they are not aware of the best places to find it.
You will generally observe that when you’re typing some specific terms like “Buy a new laptop” or “best digital camera.”
Commercial keywords typically have more intent to buy and are less likely to get information about any service or product that they are looking for.
Informational keyword intent: Informational keywords are the ones that are generally used in SEO for describing a typical type of information that the searches are looking for. These keywords generally consist of:
- Direct Purchases will involve searches that have keywords with “buy this.”
- How-tos: These are the searches that will mostly contain “how do I.”
- Factual queries: This will have words like information and facts where searchers are looking for more details about any service or product.
If you are looking for the best tool, you can use UberSuggest. Other important tools that will help in site audit and analysis are Backlink Data, Rank tracking, Answer the Public, etc.
2. Optimize the product pages for better ranking
If you are willing to attract and get new customers, you definitely need to check the on-page user optimization. It is a vital factor as it has a lot to do with getting your site at higher ranks. It means you will be able to acquire fresh streams of organic traffic and improve conversions.
Not all the areas of the e-commerce website will need optimization, so in this section, we will focus on the one that will mostly matter for the online retailers. So you have to check the reviews, images, and product descriptions.
Optimize the product descriptions:
You definitely have to pay attention to the product page as this is interesting and has a lot of features. You have to pay attention to every single feature. You also need to make sure that a few things stand out from the page that will result in improved visitor engagement and increase the click-through rate.
In order to start optimizing the product page, you need to keep in mind the three most vital aspects.
- What are the most important things on this page?
- How to improve the impact and visibility of the elements?
- How can you make better use of this information to enhance the product description’s effectiveness?
So now we will take a look at the ways that you can improve the impact on product descriptions.
- You can include testimonials
- You can add an enticing call to action
- You must include keywords
- You need to add high-quality multiple unique images
- You need to include details and description rich and powerful keywords
Optimizing the images:
Sometimes these are the neglected areas when it comes to making e-commerce SEO. It would be best if you remembered that photos are one of the most beneficial ways in SEO to communicate and draw the attention of your audience. However this can also work otherwise by distracting people. So you have to be careful not to use many images and crowd the descriptions. Following are the major pointers that you need to know for image optimization.
- Use captions and ALT tags for every picture.
- Make sure you use proper images for the platforms, choose optimal image sizes, and follow the guidelines.
- Use relevant keywords in the file names.
Feature product reviews: Reviews are one of the best ways to help shoppers make an informed decision. So you have to make sure that you don’t forget to take them into account. It is vital for e-commerce success as most people rely on them. They can also build trust and bring new customers, which will improve your conversion rates.
Here are the major optimization tips that you need to know:
- You need to create a page that is properly written and includes the required information about the product, video, and images.
- You must use canonical tags to link similar products and duplicate product pages together.
- You must include 1 CTA on the page like “Add to cart.”
- You need to ensure including the shipping policies and details so that your customers get knowledge of what they’re paying for.
3. Make sure a user-friendly e-commerce website
UX or user experience is one of the most important aspects of any e-commerce website. It generally refers to the good design that can be achieved by making appealing aesthetics. However, it is not only about making the website look appealing but it is also about its functionality. You have to make sure of everything from its easy use, and navigation to the overall website feel.
Additionally, if you remain abreast with the Google algorithm changes, UX is a major factor for Google. It has been given a ranking factor, so you have to make sure about your website’s user-friendly nature.
Here are some things that you can take care of:
- The website must be clutter-free and is navigable.
- The ads should not interfere while the viewers are checking the content.
- The website must include a proper call to action so that they must know where to click next.
- The website should be mobile-friendly and fast loading.
4. Don’t forget to use the long-tail keywords
You will mostly find long-tail keywords on the end of search engines. The long-tail keywords are the keywords that have low search volumes but are major criteria for creating business relevancy. They also help in improving conversions as they offer a better match to what the users are looking for and provide improved traffic.
Long-tail keywords are most effective for:
- Ranking new website
- Improving conversion rates
- For competitive Niches
5. Create a simple URL structure:
Your URL structure is again one of the major aspects when it comes to the e-commerce SEO fundamentals. When a URL has a simple structure, it not only improves user experience but will also improve the SEO efforts.
When the e-commerce website has a simple URL, your users will find it easy to share them on other websites or social media. It actually improves SEO in e-commerce websites and offers relevant data.
Apart from this, there is also some other effective advice on simplifying URL structure by Google.
- Use keywords: The search engines generally scan URLs and the keywords to determine the pages that should be ranked higher in the SERPs. So, it would help if you spent time thinking about the keywords and then the URL so that you can include the keyword on the URL for better results.
- Use breadcrumbs: Breadcrumbs are the navigation tool. They offer website visitors an actress to previous steps to easily return from where they have started. It is not just a technique, but it also has SEO benefits on e-commerce websites.
- Don’t use stop words: When you use top words like “a,” “of,” “and,” it can reduce the readability of the content. It can also decrease the SEO ranking. Since users are not looking to invest much time, avoiding using top words can be a great thing for an e-commerce website.
6. Helps users and Google understand content by using schema markups:
Schema markups are the HTML tags that offer more information about the content on web pages. When you use these markups, it will have an effective result on your e-commerce SEO efforts. It is one of the Local SEO Services for e-commerce that most experts follow.
There are different kinds of rich snippets that you can use like:
- Review snippet
- Music snippet
- Product mark snippets
7. Do not use duplicate content and pages
Have you ever found a website where you have visited and read the information and immediately thought that you had read it somewhere else? It is mostly observed with the product description and category description. Most retailers use duplicate content and images on their e-commerce websites.
It is understandable that not every time will you find enough resources to write fresh content. Still, it is always suggested to reduce duplication amount on the product description and other areas.
You can do this by:
- Adding different unique keywords on other pages
- Using different types of product images
- Adding any suffix to your URL
8. Pay attention to the page loading speed
The website loading time is one of the most important measurements for ranking. You must know that your users will not be waiting more time to load your page. So you have to make sure that you improve your page speed by taking care of the elements you have included in it. Some of the major assets that can increase page speed include images, style sheets, and scripts.
Remember that only the first two seconds you have is the ideal speed time for the businesses. Increasing your load speed by more than two seconds can result in an increase in bounce rate. So if you are thinking about how to increase the page speed, you might need to look at the reasons for increasing the load speed.
- You have included too many scripts that are slowing down your page loading time.
- You have included unnecessary lengthy content on your website, which is increasing the load time.
- You are facing some problems with the web hosting service.
- You have included high-quality images which are taking a huge time to load.
So what can you do?
- Decrease the number of images on the page
- Compress the image files
- Optimize images
- Useless social media widgets
- Limit the number of HTTP requests and redirect
- Improve the server response time
- Avoid using white space and clutter on your website
9. E-commerce Link building:
Link building is a huge ranking factor when it comes to e-commerce SEO. You must be aware that quality links will help your website rank higher. However, how to create important backlinks? You can follow the following things:
- Start writing guest posts
- Use the social media advertisement
- Create internal backlinks
- Issue press releases
- Share social media contents
- Issue case studies and white papers
- Create and share infographics
- Write comments and share them
When it is to e-commerce Link building, these are the legitimate ways. It will offer quality links and will have an impact on your ranking.
10. Add site map:
A site map is a visual representation of the website or the digital product. This offers the users a bird’s-eye view and helps them to explore different pages of the website. The site map is the detail of the pages that you have on your e-commerce site, from product pages to category pages. You should include everything within those sections.
Creating a sitemap is not an option but a mandatory thing for the e-commerce website if they’re willing to improve their ranking and SEO.
Bottom line:
So, now that you have got some of the SEO tips for e-commerce sites, hopefully, it will become easier for you to take the steps. However, if you are looking for the best e-commerce SEO consultant, you can definitely get in touch with me.
There is no doubt about the fact that e-commerce SEO requires following the best strategies. Not only do you need a thorough e-commerce SEO audit, but also have to follow technical SEO e-commerce to acquire the best results. Hopefully, the offered eCommerce SEO tips will be able to help you find the answer to how to do SEO for an e-commerce website.
So make sure that you are following the eCommerce SEO checklist created by me based on the techniques I follow to achieve the goals. However, bear in mind that it can be time-consuming as it is a thorough process. You have to be patient as it takes some time to get ranking originally in the Search engine ranking pages. Follow the guidelines and make the best approaches for the best results.
Ecommerce SEO FAQ’s
1. How to find the right keywords for the e-commerce website?
You will get some of the most amazing free resources available on the internet like Ubersuggest, Google Adwords, and Google keyword tool. Here you will be able to find out the best keywords that can be effective for your e-commerce website.
2. Why should you choose an experienced eCommerce SEO consultant?
No doubt that you can do the e-commerce SEO on your own, but choosing an SEO consultant can be a beneficial choice as they have the knowledge of the SEO in eCommerce. Since they are an e-commerce SEO expert, they have knowledge of the technical SEO for e-commerce and follow the best practices to offer the top results within less time.
3. How much do SEO services cost?
It depends a lot on whom you are choosing. However, if you choose Digital Habibi, you can be sure that you will find the most reasonable prices. Besides being an eCommerce SEO expert with seven years of experience, I can make sure to offer the best eCommerce SEO services.local seo services
