What are some of the best paid and free SEO tools?


Why do you need SEO Tools?

You must be wondering what the companies on top are doing to get the best ranking. You might think that they are doing the SEO campaigns perfectly, which is offering them the best results. However, the reality is that even the high and professional experts are not doing it entirely on their own. So if you are willing to know how to ensure the best performance while saving your time, you need the top SEO tools.

By adopting the new wave, SEO experts can offer the best results. Think of the major setback that is resulting in keeping you down and not dominating the niche? What is preventing you from grabbing more opportunities? What if you have the knowledge and tools to immediately fix the issue and reduce your effort? More importantly, how would that feel when you know that you would not require any SEO expert to get started? Well, you might not have the answer, but experts have it.

So here, we will talk about the top-notch SEO tools that can show the way experts can seamlessly get the result. These tools are highly effective in achieving your goals and staying ahead of the competition. Even when we talk about the 10 advanced SEO tools, you can choose any one per your requirements. However, all you need is to know where and when to implement the results of the tool.

What are their subscription models?

Most of the subscription models offered to the people are free. So you don’t have to worry about making a hole in your pocket. And when it comes to paid subscriptions, you will always be offered a free trial before committing to buying this subscription. The trial process will help you understand if the tool is worth the price.

What are the best SEO tools available in the market?


Ahrefs is the most helpful tool when it comes to competitive analyses. This tool has been backed with a vast database of bank links. This is what makes it one of the most chosen easy SEO tools. Using this competitive analysis tool, you will be able to check the website link of the competitor and then use the information to find out opportunities. 

Competitor analysis is considered one of the most critical steps in search engine optimization as it offers you knowledge about your competitor. When you start understanding what your competitors are doing, you will be able to go ahead of them.

It has the ability to find out and make a thorough SEO audit. This is one of the most favorable features used by the experts. It will help you gain a comprehensive insight into the keywords that the competitors are using and ranking for. You will also understand the type of content they’re publishing, and the visitors mostly have checked.

Making use of the keyword explorer tool, you can get the insight that you can alternatively use for your purpose. You can also choose the dashboard and check out the ranking of the website, monitor projects, and find the competitors.

Following are some of the important things that you can expect from the SEO audit:

  • The differing domains
  • The total count of backlinks
  • The wrong tracking for both rank tracking and organic keywords
  • The referred domains

What are the basic features?

You can use their batch analyses, content gap, domain comparison, link intersect, SEO toolbar, email alerts, WordPress plug-in, and word count.


Moz is another SEO marketing tool that is required to get powerful insight into the shifts and ranking which is affecting the search engine optimization landscape. It is done by keeping in mind the recent Google algorithm update. It can also give you endless opportunities to improve yourself over competitors.

This fantastic tool is mostly chosen in the SEO community for its exceptional capability of producing a complete overview of the website’s performance. With this, you will be able to optimize each page of the website based on the information that you have gathered from their reports.

However, you might need to make a payment to use their service. The free SEO keyword tool is also effective in doing the minimum assessment.

Here are some of the basic features offered in the page optimization of Moz.

  • Keyword targeting
  • Search data
  • Search traffic

The tool for page SEO checkers can help experts monitor ranking and find the prime areas which require optimization or improvement. This free SEO keyword tool offers a recommendation that can be effective for your website performance.

Some of the basic features include:

Profile optimization, SEO education, business listing, publishing new offers and updates, and review management. Using the features, it can become easy for the experts to enjoy better results in less time.

Google search console: 

If you are looking for one of the fantastic free SEO tools, then this is what you need. To be more precise, Google sponsored tools can have the utmost influence on the website’s presence. Especially if you are willing to rank in the Google search engine, using the report generated by the Google search console can be highly effective.

Some of the most common features like the visibility of a website in Google search results, the content, usability, usefulness, and ranking can available in the tool can be highly effective. It also highlights the visitors coming to the website using the Google search engine. You will also be able to find how they interact with your business. Remember, when you choose and find the users who are getting attracted, it will become easier for you to target more audiences.

It is also beneficial for boosting user experience optimization. As you know how your website is having an impact on the audience, it becomes easier for you and helps you make informed decisions. It is true as you will be able to monitor the devices they’re using to boost the page visibility.

It is very simple as all you need is to copy the code from the Google search console and then paste it onto the HTML of your website. When you do this, you will be able to gain a comprehensive insight into your website’s performance and improve the SEO campaigns.

You will be able to find out the following insight using Google search console reports.

  • Backlinks
  • CTR
  • Page links
  • Geographical targeting

Google search console is highly effective in chasing the cyber threats off. It can become a huge advantage for businesses, especially that are vulnerable to spam attacks and malware.

What are the common features?

The Google search console has been integrated with a multitude of features that can become helpful for SEO experts. Some of its known features include rich results, AMP tracking, site map submission, CTR tracking, and mobile usability.

KW finder:  

KW finder can offer the best results to the SEO experts as it is a powerful keyword research and management tool. It has a straightforward user interface that makes it easy to use for everyone. However, it requires a paid subscription which starts from $29 every month and is billed annually.

When you subscribe to their model, they offer a good hundred keyword lookup in 24 hours. Apart from this, you will also be able to find other generous benefits with this tool. Besides, this tool has a free plan which offers users to get a look at three keywords every 24 hours. You can use the 10-day free trial and then go for the paid subscription.

No doubt that the tool does a pretty good job when it comes to focusing the information in walls in a single keyword. Apart from this, it can also balance by catering to other long till keywords in combination.

Keyboard suggestions will be a part of the run tracker tool. It will offer a comprehensive insight into the data, which covers the keyword search volume, competitiveness, average cost per click, difficulty score, and also if the keyword is on-trend or not.

Users will be able to find the low competition keyword, which they can use to boost their ranking. With the easy dashboard that can be navigated by everyone, it offers convenience and help to export keyword lists and on with the analysis report in the TXT or CSV file.

Some of the most common features included in the keyword finder tool are search volume, complete website analysis, geo selection, keyword historical data, and language selection.


SEMrush never fails to get placement in the top best SEO tools. It receives the authority from being one of the best SEO keyword research tools with a huge keyboard database. Apart from this, it is also a fantastic marketing tool which makes it both an SEM and SEO tool. It is one tool that can measure and track the campaign and evaluate your competition and performance in order to keep your rank maintained.

It has API integration, which makes it compatible with Google Analytics, Google docs, and Google search console. It is just the best name for convenience and advantage. You can also use it as a website comparison to find out the search data, bank link monitoring, traffic insights, position tracking, and several other ranking factors with another website or your competitors.

It also has a good dashboard that enables you to have a look at the details in one place. The one-click posting feature is also an excellent choice for maintaining social media platforms.

Some of the most common features include:

  • Social media handling
  • Keyword overview
  • Position tracking
  • Ads tool
  • Content marketing tools


BuzzStream is a great CRM software with integrated email management and workforce automation capabilities. You will be able to track, follow up and access emails in one place. There is no need for cross-reference tasks on different spreadsheets anymore. With this tool, you will also get a Chrome plug-in that will quickly help to track and manage the campaigns correctly.

It has the discovery feature that is highly beneficial in understanding the content marketing efforts. You can check out the influencers, experts, and bloggers by just inserting the query in its search bar. The list of recommendations will show on the interface.

This tool is also effective in handling the back linking strategies by checking who is connecting with you. You can also take your customer support service in case of any issues.

Some of the most common features included in this tool are:

  • No overload
  • No lost emails
  • Sending emails
  • Building a qualified list
  • Best outreach CRM

ATP or Answer The Public: 

ATP is another free research tool that can help you produce informational content. Here you will get the long-tail keywords that can be effective for you to get a proper ranking. Answer the public is the combination of search engine marketing tools along with useful marketing capabilities that can be effective for your content distribution.

Making use of this tool, you will be able to generate different content ideas for the audience. You will be able to access the bulk question, which is supplied by ATP, just a moment when you enter the query in your search. The list is in the form of a circle, which will help you to find out what type of content you wish to produce. With this tool, you will be able to get keyword intent which becomes easier to get organic traffic with the use of proper content ideas.

Here are some of the most common features of ATP that you can use to ensure the best result.

  • Alphabet based keywords
  • Long-tail keywords
  • Buyers keywords
  • Several filtering options


Ubersuggest is the free keyword tool offered by the SEO guru Neil Patel. It helps you to get an edge over the marketing strategies. It is a free hack that can be used to improve the website ranking. You will be able to get details of the content marketing strategies used by your competitor with a user-friendly interface offered in this tool.

When you check your competitor, you will be able to gain insight into their social marketing strategy and the way they are planning the content marketing. Understanding will help you to think beyond your limitations and improve your performance.

Following are some of the significant things that you can expect from this tool.

  • Keyword competition
  • Keyboard volume
  • Social network shares
  • Number of bank links
  • Seasonal trends

Making use of the features like keyboard suggestions, top SEO pages, domain overview, buckling data, and content ideas, you will be able to figure out the right strategy. It will also be able to make the right approach for your industry which will yield the best results.


SpyFu is a marketing tool that is available at a very reasonable price. This cloud hosting tool can improve your marketing campaigns. The enterprise plan starts from $33 per month. When it comes to creating a robust marketing strategy, you require the best tool that makes it easier to find information from the competitors.

When you find out the way they are executing per ad, collecting profitable keywords and likes, it becomes easier for you to create effective campaigns. You will also be able to track marketing methods on Google. 

It has been included with some of the most outstanding features required by an SEO expert. This includes: 

  • Rank tracker
  • Keyword research
  • Competitor analysis
  • Domain comparison
  • Backlink checker
  • PPC keyword research

Yoast SEO: 

If you have already created a robust content marketing strategy, you will need a tool that will make sure that your article is SEO friendly. When you produce SEO content, it can be easily evaluated by Google and helps you to get a proper ranking in the search engine. By making use of the used SEO plug-in, you will be able to check the content quality. You will also be able to improve the content by making some alterations and boosting the SEO ranking.

You will be able to take advantage of scannability, readability, meter description, writing voice, image all tags, and a lot more. It will also help you to prevent over-optimizing the content by using too many keywords in the content.

This tool is highly beneficial in providing: 

  • SEO analysis tab
  • Readability analysis
  • Insight tool

The Allrounder: Nightwatch: 

Nightwatch is another extraordinary all-rounder SEO tool that is designed for companies. It focuses on improving your internet business. It does a great job visualizing data and segmenting them into a good dashboard. It has included the latest feature that will give you the freedom to make site audits. You can also customize settings according to your requirements. The overview report that is generated can offer you an in-depth understanding of the website’s performance. It can be considered a seo-free audit tool. 

You can also choose the custom filters to pay attention to the specific problem you are currently dealing with. With the smart schedule, you can easily set crawls and run them to save automatically. You can acquire comprehensive insight on professional SEO projects, create time frames, filter the needs and compare data for a better picture.


While there are several other SEO tools available in the market, I have not included those that have a similar function. Instead, after doing thorough research, I have included SEO tools that will cater to the different kinds of aspects of search engine optimization. As a whole, when you use the tools, you will be able to witness a huge difference in the return on investment structure.

There is no denying that the advanced SEO tools are highly beneficial in improving the resource, but in order to acquire and maintain the success, you require an expert who can keep an eye on the marketing. You can choose Digital Habibi as I have been working in this vertical for 7 years now. I can assure you that I can offer the best results. Since I know how important it is to manage your business, I will ensure handling the marketing aspect while you pay attention to the core business. 

SEO Tools FAQs

1. Which is the best easy SEO tool for beginners? 

I have included the best SEO tools available in the market. You can choose any based on your requirements. These tools are beneficial for SEO experts to acquire accurate data. 

2. Are SEO tools worth the pay? 

When you choose advanced SEO tools, I can say that it is more beneficial than their price. If you use it correctly, you can observe the best results. 

3. Do I need to hire an SEO expert when I am using the tool?

There is no doubt that advanced SEO tools can be highly beneficial. However, since you need to invest some time and effort, hiring an SEO expert can always be helpful for your business. Choosing someone like Digital Habibi can keep it reasonable while helping you take advantage of the advanced SEO tools. 

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Digital Habibi

Digital Habibi

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