So are you planning to become an SEO expert? If yes, then you have definitely landed on the right page. Here we will talk about everything to become an expert in this field. Since a lot keeps changing with the search engine ranking pages, there is a need for everyone to learn the basics of it.
However, if you are new and you have no idea about the terms along with how it works, you will find out in detail in this guide. So, before I start, I would like to give a brief introduction of myself. I have been working as an SEO expert in Dubai for six years now, and in this tenure, I have learned so much about search engines.
I have not only realized that the techniques have changed and are changing every day, which is making me better, but also it keeps me challenged and finding out ways every day. So this guide I have prepared based on today’s date to help all the newcomers get a better understanding of this field.
So without much talking, let’s find out more.
Table of Contents
Fundamentals of an SEO expert
An SEO expert or you can say the search engine optimization specialist is a person who holds expertise in optimizing content and website. The prime agenda of any SEO expert is to improve the website ranking in search engines.
As we all know, Google is one of the top search engines that get the highest number of searches in a day. There are several other search engines like Bing, Yahoo, and many more where SEO experts have to work and bring websites on top. And getting the top rank on the search engines means that your website will get much more traffic.
Since viewers and visitors of search engines mostly look for websites on the first page, the SEO experts strive to bring your website on the first page and help your business to enjoy more traffic. When your websites get mass traffic, the chances of conversions are even more.
How to become an SEO expert in Dubai?
Now that you have learned the immense value of being an expert for any website, you must be thinking about starting a career as an SEO specialist. There are a million ways available these days to become an SEO expert.
While different people will recommend different options, I can tell you some of the most common ways that you can avail yourself to become an SEO expert.
- You can take an SEO course: These days, if you check online or offline, you will find many institutes offering SEO courses for interested candidates. These courses are valuable in making you understand the way SEO works and how to nail it.
- You can start by optimizing your own website: This is used to find a multitude of information available online from where you can acquire details of SEO. You can thoroughly read the information and then start implementing it on your website to find the details. This will give you even more insight into the way SEO works.
- You can start working with a marketing agency: If you are lucky enough to get hired by a marketing agency, you would definitely not like to lose the chance. It is one of the best ways to get valuable insights and real-time knowledge of the industry. So you can start working with a marketing agency that is available to take freshers to learn more and gain more experience.
- Start working with an SEO Client: If you have a friend who is an SEO expert, you can start working with him or her to understand better. You can have a look at the way they are working and everything they are following to understand the details of it.
What skills do you need to become an SEO expert?
In order to become a successful SEO expert, you have to know the major skills that they have. It is a lot more than optimizing the website’s meta tags. You will find that some of the top SEO specialists are also proficient in various other areas of digital marketing. Therefore you have to learn the skills of SEO so that you can be hired by the top companies that you wish.
So, here we will talk about the key skills that make a proficient SEO expert good for your website optimization.
- You need to have a basic knowledge of HTML
- You need to have the capability of finding low competition and high volume keywords
- You must have an understanding of where and how to add keywords on your web page
- You need to have advanced copywriting skills
- You need to have knowledge on building links and promoting the main pages
- You must have the ability to visualize content like making infographics and videos
- You must have knowledge of the ways technical SEO have an impact on the rankings
- You need to have knowledge of the latest Google algorithm changes and the SEO trends
These are some of the key skills that you need to have if you are willing to become an expert in SEO. However, you must know that the more you keep practicing, the better you become. Therefore even if you take courses, you should always delve into using them in real life. This is where you can find the challenges and use them for ways to overcome them.
How do search engines work?
The first thing that every SEO expert needs to do is to have an understanding of the way search engines work. This is something that will help them throughout their career.
Every search engine has its own search engine spiders. These are the spiders that are used to find the pages on the internet. Next, what they will do is crawl each and every page code. Once they have scrolled the pages, the pages will be added to the search engines index. This is a collection of pages.
So to be more specific, when you are making a Google search, you are getting the live results. This also means that you cannot revert back. Google is showing the page from its index and which is why you will be able to get the results of Google within milliseconds.
When someone makes a search on Google, it will look for the pages that it has indexed that match the query of the person. They will run the pages depending on the several factors of the algorithm. So, probably now you are thinking about what the important search engine ranking factors are. Don’t worry, as we will come about it in our next section.
Vital search engine ranking factors
You will probably get intimated to know that there are more than 200 ranking factors in the Google algorithm. However, you can take a deep breath as you don’t have an animal. You have to make sure that from the 200 ranking factors, you know the basic ways of messaging things. Google majorly measures the relevancy, quality, and authority of the website.
So what do you mean by Relevancy?
Relevancy is the term that defines how well the website page matches the search queries.
So if someone is searching for “grey hoodies” in their Google search, it will search for the same words in the pages that it has indexed. Google will scan each and every page and find the page that has relevant information about “grey hoodies.” You can stay assured that Google will not look for grey sneakers, but it will match the exact term “grey hoodies.”
What do you mean by Authority?
You should know that Google is smart enough. Google won’t trust every content. They will find out the content on the page that can be trusted. This is why the first thing that is measured is the authority based on the links. When Google finds more links pointing towards it, it will seem more authoritative to Google’s eyes.
What do you mean by Quality?
Quality is again a factor that is dependent on several other factors like the online reputation of the site, the structure of the content, and the way users interact with your website. These are the major factors that will be measured by Google in terms of quality.
So now that you have known about the three main factors that you should keep in mind when it comes to SEO optimization, hopefully, it will be easier for you.
The five master keys of SEO
.If you are planning to get success in SEO, the first thing that you need to know is The key factors. You need to understand the master keys that help the SCO experts to become successful in their careers. No wonder the competition is too high, which makes it inevitable to understand the techniques. So here, we will talk about the five master keys that you need to do to ensure success in your endeavor.
Choosing the right keywords
You should always remember that keyword research is the very first step for any successful SEO campaign. But how do you choose the right keywords? There is a technique to find the keywords that are relevant to your business. Every page that is available on the first page of Google has the keywords that people search every month. These are known as the high competitive keywords.
In case you’re not able to find the right keywords for the business, chances are a lot higher that you will never be able to reach the top ranking. This will eventually bury all your investment and your dreams. So start by finding the right keywords before you move ahead.
Content marketing
You must be aware that no SEO training is complete without a proper content marketing section. This is one of the major aspects of optimization. All of the top content or websites that you find on top have some of the awesome content written for the users. They are ranked on top by Google and other search engines because they find that the content is relevant to the search query and has the right keyword placement in it.
Content marketing requires a lot of planning. The major focus lies on the website offerings, the keywords, and also content length. There is also a need to focus on quality. When the content has the tone and information that can answer the viewers or users, chances are a lot higher than it will easily get the rankings. Besides, proper placement of keywords in the content again plays a vital role.
Content optimization
Gone are the days when just including the keywords in your content would help your website to rank. It is no more a norm. Rather, it can result in disorienting your website ranking. These days Asea contends whether it is on-page or off-page is more about properly answering the search queries. No doubt that you have to include the keywords on the page, but you cannot do it forcefully. Google is more about answering search queries along with easy placement of keywords.
So you should always start by optimizing your website content which is also known as on-page optimization, and then working constantly on off-page optimization. Doing this will help any website to rank and retain its position in the top ranks.
Technical optimization
Even when this is an underrated aspect of a CEO, it plays an essential role in any website ranking. Technical optimization requires knowledge as it is mainly done for the big websites that have thousands of pages, especially news sites and for e-commerce. Every detail of the website will be taken care of in a technical optimization. Thus if you want to master the technical issue, you have to make sure that you go through the many factors that play an essential role in technical SEO optimization.
Link building
Just as we have mentioned above, the website authority plays a huge role in deciding the website ranking. Similarly, link building is one of the greatest ways to increase website authority. Thus, it can be a powerful weapon for any SEO expert to get the website on top. Building backlinks from good websites to your website is one of the best ways to improve the domain authority.
Since Google will check the number of links coming to your website as they believe in the authenticity of websites, the more bank links you have, the higher the chances of getting more. So make sure you keep Link building as a significant part of the SEO strategy.
Advanced SEO strategies
This is the next level of SEO. If you want to be considered as an expert, you should make sure that you cover each and every topic that I will mention below. Remember, this is something that you can apply irrespective of the industry, but you have to make sure that you are utilizing it in the right way in order to see positive results.
Analytics
Analytics here means Google analytics. You have to make this one of the prime aspects of your work routine. This is something that will help you get real-time knowledge about the website. If you want to know the major reasons behind using analytics, then here are those.
- Analytics is primarily used to measure the success and failure of the SEO campaign
- Analytics can be helpful to find the SEO opportunities which are truly not possible to find in any other techniques.
SEO Audits
In today’s perfect world, you have to be perfect in every way. Your website needs to be perfectly optimized to get the best results. But how do you know where your website is going wrong? This is where the need for an SEO audit is. With the set of tools available for the audits, you will be able to find everything that has been done wrong on the website.
A lot of factors can be going wrong, which can result in Google penalties. This is why you need a thorough SEO auditing to find out the problems. This way, you will also find it easier to create strategies that will be helpful for your business website.
User experience
Even when user experience is not one of the direct ranking factors, it is something that should be taken into consideration. It indirectly has an impact on search engine optimization in a significant manner. When a website offers a great user experience, it finds it very easy to get on top.
For example, if your website is very hard to use, you will find it really hard to get the top ranking. Since Google takes user experience as a major factor, they would only give ranking to the website that makes it easy to find information. Therefore you must take user experience into account.
SEO software and tools
One of the very first things that successful experts can do is they have the ability and competency to use the advanced tools. Experiencing the tool is one of the crucial aspects of any job related to SEO. You have to make sure that you have experience in using Google search console, Google Analytics, SEMrush, DeepCrawl, Majestic, and much more.
A better understanding of this software will result in a better outcome. Therefore, you need to start understanding the software and the way to use them for your purpose.
Local SEO
You must know that there are many businesses that look for local clients or customers. Therefore, you being an SEO expert, need to have competency in offering local SEO services. For example, a lawyer and a dentist would look for local clients, and therefore you have to know the local SEO techniques that can be helpful for your clients.
Competitor analysis
This is one of the major aspects of SEO success. This is something that can help you to get an idea of how the competitors are playing the game. When you find out more about your competitor, the competition becomes much easier. Therefore even before you start working on the website, the first thing you should do is to make a thorough analysis of their competitor.
This will help you and guide you to go on the right track. Always choose the top competitors as they can give you a better knowledge. You need to look at the content that they are publishing, where they are publishing when they’re publishing, and everything that they’re posting.
Mobile optimization
You must know that Google now runs the mobile-first index. This again means that mobile SEO is no more optional. You have to mandatorily perform the steps. You have to make sure that you succeed with a mobile SEO to be able to conquer the place that you are willing to. If this is not something known to you, you need to make sure that you read the mobile SEO guide before you make the changes.
Start working on your own website first
Last but not least, you have to implement everything that you have studied. So it is highly recommended to the people who are willing to become SEO experts to start exercising their knowledge. You must put into test everything that you have learned so far to find out how it is performing on your website.
If you find that there are positive results, you are going on the right track. However, if you are finding that even after making efforts, you cannot see results, then you have to start looking for other ways. Since SEO is one of the genres that keep on changing, you have to keep an eye on the latest trends and algorithms. Make sure that you are implementing the strategies and, if not working or changing to see results. This is how it works.
The more you start working in real-time, the better you become. If you have taken a course where you have got the certification, you should waste no more time but work somewhere. You can also take on clients who seek web SEO experts and start working. This way, you can grow better and become successful in your career.
Final verdict
Hopefully, from the above-mentioned information, it has now become easier for you to understand The challenges an SEO expert faces every day. Whether you’re aiming to become a video SEO expert or web SEO expert, you have to make sure that you have knowledge of every nook and corner of this vertical.
Remember you also have to be very trendy. You have to keep an eye on the latest SEO trends and the Google algorithm changes if you want to retain the ranking. However, in order to get the ranking, you have to improve and use the best technical SEO techniques.
So hopefully, I was able to answer your question about how to become an SEO expert in Dubai. Even when the guide might be lengthy, trust me, when you start working, you will find it very easy. All you need is to be very ethical in your practice and dedicated to your work.
