When your website starts getting links pointing towards it, whether it is external links or internal links, it will greatly impact the organic traffic of the website. It works in both ways – the users who were clicking the links on the external site along with from the search engines where they’re typing their query and finding your content as an informative piece.
Implementing the different SEO Link building strategies can directly impact improving the visibility of your website, thereby improving the search engine result ranking and traffic generation.
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Why do you need to think about SEO Link building?
The links that are created by you are commonly known as internal links. However, the links that are created by others or known as backlinks. This is a major aspect of any SEO campaign. It can create a solid reputation in the market.
For example, another blogger loves your piece of content and uses it as a link to their own website. When their users visit their blog, they will be able to get access to your website as the blogger has already included your link. It is when your content is said as a worthwhile and good piece of content.
Since backlinks are really helpful for improving your rank in the SERP, it is commonly encouraged to improve the content quality so that it becomes link-worthy.
Apart from the human-made efforts, the search engine will look at the content that the page has included when they will also decide how it should rank. When the search engine crawlers find that the content is relevant to the keywords, it will generally start showing up or improve the rank. Besides, the first algorithm of Google is how many other websites are linking your content with them, as Search Engines determine it as the quality of the content. That’s why you should always pay attention to SEO Link building.
Creating a solid strategy can be highly effective in deciding the success of your website. Besides, Google keeps tweaking the algorithm along with the approach, which will also change the link-building strategy. You can take an example like in the past as suggested, and the standard practice of submitting your website in the web directory is to generate a bank link as normal. However, with time, people started overusing it, which is when Google stopped taking those websites and giving them ranks. In the current scenario, sites that start getting links from the directories are also penalized by Google.
It’s completely okay, though; no doubt that the blackhat SEO strategies do not get any place in the current scenario. But there are many white hat SEO strategies and tips that you can take advantage of. So here, we will check out the top ones that can help you in your link-building strategy.
You need to set goals for the campaign
You must know that it is really difficult to achieve the SEO goals in case you have no idea where you want to reach in the first place. You must understand what you want to achieve from the campaigns you’re creating. Don’t make any unrealistic or vague expectations but make sure that you are keeping relevant and realistic goals that are achievable in the first place.
So start creating SMART goals:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
There is no doubt that you would be setting a goal like getting more links as it is helpful. But, it can be a better choice when you keep goals like getting three links from the websites with DA 90+ this month. This way, you will be able to meet the SMART criteria and improve the link-building goals.
When you know what you’re aiming for, it will help you to create the perfect start strategy, and the decision will be honorable. You also need to think about how the goals of your campaign are related to your business, as you need to ensure that it is associated with it. Also, don’t forget to keep a note of your current ranking for the targeted keywords so that you can keep track of the performance of the way the ranking is improving.
Focus on creating quality content:
It is definitely impossible to expect that others will link to your content when you have no quality in it. So when you are starting to create new content, you need to focus on its quality superiorly. It is also recommended to update the older content to get more value. Even when it is impossible to guarantee that your content will start getting backlinks, there are certain kinds that can definitely encourage you to link your content on their website.
Following are some of the types that can encourage others to get backlinks from your website.
- Use data visualisation
- Create image galleries
- Focus on creating how-to guides
- Pay attention to studies or reports
- Create more videos
- Include infographics
- Choose to write white papers
The major key of link building is that the users would not find it difficult to use the content for their own benefit. For example, suppose someone is looking for comprehensive data. When you include data visualization in your content, it will make it easier for your readers or users to get complete information.
Apart from this, using colourful infographics that include valuable and relevant information can benefit users getting valuable information. You can also create how-to videos or content by breaking it up into different sections.
So before you start creating content, you must have knowledge about the difference between forgettable and engaging content. So let us find out the difference between the two.
What is the difference between forgettable and engaging content?
After years of practice, I have come across an understanding of the difference between good linkable content and general content. Before creating the advanced Link building strategies, you should pay attention to creating engaging content. Remember that when you have things that can engage readers, it becomes easier for others and you to get more links to your website. So you can use the following things in order to make your content more engaging.
- You must have your own interactive tone of communicating like no others
- You definitely need to start showing your emotions like happiness or anger through your content
- Do not forget to make it visually appealing
- Make sure you create location-specific content
- Address the need or interest on a time to time basis
The great practice of advanced Link building strategies in SEO is to update your content on a regular basis. It will help you to gain backlinks rather than becoming outdated. When you find that a piece of content is performing well, you need to use that content to rework and make it even better for another platform.
For example, if you’re creating a how-to guide on the website and then turning it into a video for YouTube, a series for Instagram and creating a question and answer session for edit. Using the same piece on a different platform can help you to improve engagement and traffic. All this way, you will get unique backlinks from different platforms. It will again help you in your endeavour. It is one of the best backlinking tips that you can utilize on your website.
Start guest posting:
Guest blogging is another most amazing way to improve backlinking. It is a procedure when you offer content to another website that is in the same niche. It can offer a great result in your backlinking strategy. However, you have to make sure that you are not choosing to ghostwrite. When you’re choosing a guest post, you must make sure that the website is putting a link to your website at the end of the content.
However, you should always keep in mind that quality is the prime thing that will be initially checked. Even when you choose to guest post on different other websites, you have to write the best content for them. In case you don’t, the chances of rejection are huge. Quality is the most important thing that keeps your users engaged with your piece of content. It will also encourage other websites to link with your content which will again give you a bank link.
Newsletters from different platforms like Revue generate backlinks. It is a great platform for the creators as a list of content online. Many newsletters perform favourably to guest posting as they are email-based. Irrespective of the guest posting website you are choosing, you require to make sure of their authority and the quality of content they accept.
Build better relationships
When you choose to contact a website or blog site to promote a piece of content that you have created, you will definitely get a link from them. However, your goal shouldn’t be one time; you need to think about the long-term performance. You require nurturing the ongoing relationship whether they are backlinking now or not. If you are continuously providing them content, the brand will pay attention to everything that you are doing, talk about your ability and might ask for an interview. Creating long-term relationships is also beneficial in improving your quality over time.
Apart from creating relationships with the professionals in your vertical, you have to interact and engage with the audience. However, you need to know that this isn’t something that would work overnight, and you have to keep working by introducing yourself through email, social media or by leaving proper comments in the comment section. The chances of linking to your content within the network are higher if you’re able to build a personal collection, content appreciation and mutual respect.
Choose to improve the connection and partnerships:
The customers who love your brand or the partners who are continuously working with you offer great opportunities for backlinking. You can send a badge to the brand ambassador or partner, which they can link on their site. You will be able to get points along with backlinks as well when you write a great testimonial for the services or product. Even a better choice is to offer an in-depth review on the site and then choose to guest post to another website.
Choose the non-linked mention of the brand:
When you are able to find brand mentions which are not linking back to your website, it is known as link reclamation. There are a huge number of tools which can help you to get this done. One of the tools is BuzzSumo. In order to stay on top of the mention, you will be able to make use of something very basic like Google Alerts.
When you find no hyperlinks mentioned, you can reach out to the website owner and ask for the link. If they mention a negative one or something that is not relevant to you, you don’t need a link back to your website as it has nothing to do with your website performance. It is better to be removed.
When you find negative links which you don’t want to get associated with the brand, it is better to disavow backlinks using the Google tool. When you start following this, you will be able to improve the positive link to the number of negative feelings, which will have a better result on your website.
Get a Competitive edge:
There are several ways to check what the competitors are doing and make better steps than them. Here are some of the major things that you can do.
- You can choose to include them in the link round apps. These articles gather a huge number of resources that help readers who want to explore different topics.
- You also need to check where your competitors’ backlinks are getting from. It is especially for the targeted keywords. You can use the tool to find out the high performance to analyze the backlinks.
- You can use the Backlink Checker to find out the websites you are linking. You can then ask them to use updated content which you will write instead.
- Apart from this, you require finding the 404 errors is also something that you need to find. Make sure that you replace all the broken links on your website.
Make sure that you choose to find healthy links, as it will improve the chances of getting more links.
Don’t use cheap backlinks:
When I mentioned cheap, I mean creating content that would not give any value to the website. Since there are methods that are extremely expensive even when they do not have any reaction, it is normally suggested to avoid them. These are also known as black hat SEO tactics. Make sure that you are not buying links. Even when you’re paying a good price for advertising, it is definitely not the same as purchasing backlinks. When you are paying for an advertisement, it will have benefits on the backlink, and Google will be differentiating between link building scheme and a paid ad.
Final Thoughts:
Now that you have got some idea about the best link-building strategies 2022, hopefully, you will be able to get an advantage from it. However, you always need to make sure that you have the patience to keep working. No matter what link-building strategy you create, you need to know that this is a time-consuming method.
Apart from this, you also need to keep in mind the targeted keywords you are choosing and the competitiveness of your vertical. It has a lot to decide on the time you need to give to see results. If you are lucky enough, you will be able to witness changes in a few days, but you have to keep a fair expectation of giving a few months to watch the best results.
However, on the other hand, if you have worked for months on the link building, but you’re not able to observe results, perhaps you would require an experienced professional who has knowledge of it. Undoubtedly, the backlink tips provided here will definitely show results, but only when you are following them religiously. You can also choose Digital Habibi if you are willing to see results within a few months. Since I have been working as a marketer for seven long years, I have stayed abreast with the changes in the Google algorithm. I create strategies based on the changes so that you can observe results without waiting for a longer time.
Frequently Asked Questions
When to expect results after using the best link-building strategies 2022?
There is no such answer to this as it varies from one to another. However, when you choose the advanced link-building strategies in SEO, you can expect the best results in a few months of time.
Is it a good choice to hire an expert?
There are times when owners are not able to observe any relevant results even after using the advanced link-building strategies. It means that you have gone wrong somewhere. So, you need to have knowledge about making the best use of platforms and tools. In such a scenario, making use of an expert can be a practical choice. They can make sure to get effective results.
How to create a relevant SEO link building strategy?
It depends on your business vertical. Every business requires creating a unique strategy based on its needs. It would help you to enjoy the results.
