If you wish to acquire the best ranking on the Google search result pages, you have to make sure to follow the right optimization procedure. Only a website that has been optimized properly as per the Google norms will be able to acquire a visible difference in its traffic and ranking.
Is it possible to achieve the ranking on your own? Absolutely yes, if you have the knowledge about optimization strategies. However, if not, you might take years to get the ranking you are looking for. So choosing an SEO expert in Dubai can be a viable solution.
Choosing an SEO expert who has the knowledge and experience in the sector can be a good solution for you. With their knowledge, you will be able to acquire the traffic and ranking that you are looking for. Since it involves a continuous process, one needs to pay complete attention to it.
If you have a business and you wish to take the marketing responsibility, it can really become hard for you to maintain a balance between the two. So choosing an SEO consultant with knowledge can create the perfect strategies in a well-structured form that will help your business website to acquire the ranking and visibility that you desire.
Remember that making search engine optimization on your website is a kind of investment and a strategy that is time-consuming. You must keep a logical expectation of being able to see results after 3 to 4 months as it requires continuous work. So, to help you know what an SEO consultant does, we will initially try to have a look at what is SEO.
Table of Contents
Define SEO
The ultimate objective of search engine optimization is to offer good results to businesses, and the prime goal of the search engine is to offer the best user experience. This is the reason why search engines keep changing the algorithm so that they can review the site that is eligible to get the best position by offering the information and products that the users are looking for.
The entire process of search engine optimization is making the website appealing to the search engines by offering the information and details as per the needs of the search engines. So the prime thing that an experienced SEO professional would do is create a strategy based on the algorithm changes.
The professionals would optimize their ranking elements and use high-quality content on the site that would add value to the site. These are checked by the search engines as they believe in offering top-notch user experiences.
When every element and content meet the requirements of the search engines, or they find that the website has the information that the users might be looking for, they are likely to give a higher ranking in the search engines. So hopefully, by now, you have understood what SEO is. Now we will find out how do they make things happen.
Stay abreast with the algorithm changes:
When it comes to search engine optimization, algorithms play a vital role in it. However, the big challenge is that not everyone has knowledge about it. Search engines like Google would not like to uncover their details and would offer rough insights into the inner workings.
So when you choose an experienced SEO professional, they would have the knowledge about how the search engine would respond to the different sites as they know the way algorithms work. They have years of knowledge and make real-time implementation which helps them to gain practical knowledge about the SERP.
When the marketer has a comprehensive understanding of the algorithm behaviour, they would be able to propose effective strategies that can improve the site performance. When they are knowledgeable about the things that need to be included, they can stay ahead of the competition. Since different industries have different requirements, a lot of knowledge and testing goes into offering the best outcome.
Before they start
Since it is a lot about understanding your business, any knowledgeable SEO expert in Dubai will require understanding the current status of your business along with the things that are happening within the industry. They might be asking some of the most common questions that you will have to answer so that they can move in a strategic manner.
- What are the most relevant keywords for your business and industry?
- Is the website user-friendly?
- Have you included unique meta descriptions and title tags?
- Does the side include schema markup?
- What is the current performance of your website?
- Have you put effort into Link building? If yes, which are the major sites from where you are getting backlinks?
You require answering details about your company and the relevant answer to all of these questions so that it becomes easier for the professional to work in a strategic manner. Once they have thorough knowledge of the website, they would look for the competition. Looking at the competitor would help them to understand if they’re doing right or what they are forgetting to include.
Since they are already on top, watching the competitor would open a lot of opportunities for them to understand the relevant procedure. Apart from this, every industry has its own expectations, which the professionals will again determine before they start working on your website performance.
What SEO services do an expert offer?
After making a detailed analysis of your website, the expert will start to customize the strategy that will be the major key to website ranking. This is one of the common approaches used by most SEO experts as it helps to find the loopholes along with the improvements that can offer an effective result.
Their strategy will include some of the most common processes in search engine optimization. These include
Keyword research
Keywords are the most important keys to getting success in SEO strategies. Since it is a popular aspect of SEO, it is the very first step to starting the optimization. Keywords are the terms that are mostly searched by people on the search engine pages.
When you use keywords, this will offer knowledge to the search engines about the service or product that you want to sell or provide. This will also help you to get aligned with your desired audience and improve your quality traffic.
An experienced SEO expert will start by exploring the possible keywords available in the search engines that are relevant to your services or the products that you offer. They will also try to determine the challenges that they would face while making your website rank on the relevant keywords. No wonder difficult keywords would take much time to rank, but it is worth the challenge.
Content creation
The next most important aspect of search engine optimization is content creation. There is always a need for quality content as it is one of the basic needs of search engines. When the website is able to offer corrective and helpful information about the services or products to its users, it is likely to get a better ranking in the search engines. Contents must be created as per the search queries where users can get information based on the searches.
Good content is also one of the major keys that can help in generating sales. It can convert users into potential customers and can make them loyal customers as well. Therefore search engines give a significant value to the website content and the other content as well.
When you choose an experienced SEO in Dubai, you will always find optimizing your website content and using the right keywords in a very strategic manner that can help your website to get a better ranking in the search engines. Besides, Google has already mentioned that they would love real and quality content, and hence content plays a big role in search engine optimization and its success.
Mobile experience
You will always have to make sure that the website is accessible on different types of devices. Not only do you have to make sure that the website is accessible from the laptop but also from other devices like tablets and smartphones. Since, in today’s time most are smartphone users, the SEO expert will likely check the website design first.
The expert will always make sure that the website is visible on any device. This would ensure a better ranking in the Google search results. Since Google has already mentioned that ensuring the mobile experience would have a major impact on the ranking, most experts will take it into account first. So in case your website is not designed for different devices, they are likely to advise you at first. Being a pivotal aspect of SEO success, website owners must focus on creating responsive websites.
Loading time
You must know that users are impatient in nature. Even if you’re lucky, the most patient user will not stick to your website for a long time. You only have 2 to 3 seconds to impress your users. Since the experts are aware of it, they would improve the website loading time first to decrease the bounce rate.
A slow website or a site which keeps lagging will always push the users away from it. It will be noticed by the search engines and will have a major impact on the search engines. An experienced SEO consultant will try to find out the elements resulting in increasing the loading time and find out the way to fix them.
Choosing an SEO expert in Dubai like Digital Habibi can be a great choice as I am aware of the ways to fix the elements properly. Apart from that, I make sure that the side does not contain large-sized files that can have an impact on the loading time.
Metadata
It is basically data about the data on your website. This information is kept on the website’s backend, which helps the search engine to understand the things that are happening on the website. Metadata can help search engines find the sites based on the queries that the users are searching. So, the SEO consultant will implement this opportunity and create metadata in a way that would attract users and search engines to your website.
It is an ongoing process:
Once the experienced SEO consultant has created this strategy and started optimizing the website, it is time for the website owner to wait for some time. Since this is an organic process, it might take some time to show up in the results.
You have to keep a logical expectation of taking months to see results. Since it does not happen overnight and this is an ongoing process, you have to make sure that you keep your patience intact. The SEO consultant will continuously work on the backend and create strategies to improve the results for months. However, you will be able to obtain some good results every month.
The SEO expert will use different kinds of tools to measure the performance and the strategies they are applying. It will offer an even better opportunity to the website owner to understand their website performance and where the major users are coming from. It also helps them to improve and grow in a better manner.
Apart from this, you must know that search engine optimization is an ever-changing vertical. Every day the algorithms are changing as the search engines are creating an even better way to offer an improved user experience. Based on this, the SEO experts will also need to change their strategy to stay on top.
Since search engine optimization is more about following the norms of the search engine, working as per the algorithm will proffer the best outcome. However, only an expert can offer you the opportunity to do so.
There is also a need for website owners to understand that search engine optimization is not a one-time process. Even if you reach the top, you must keep working continuously to retain the ranking. Since your competitors are also trying hard to get the top ranking, if you don’t work regularly, it will hamper the ranking and traffic to your website.
Final Verdict:
So, now that you have got some knowledge about SEO and what SEO consultants do for your website, you should choose the best marketing expert in your area. Remember that it is not easy to acquire the best results by search engine optimization until you have knowledge about the procedure.
So, if you’re looking for the best SEO in Dubai, you have Digital Habibi. I have been working as an SEO expert in Dubai for seven years now, and hence I have got experience in search engine optimization. I believe in creating strategies based on the industry and the competition. There is no doubt that you already have competition in the market, and therefore, I always start in a gradual manner so that it becomes easier to find you in the top ranking within less time.
With Digital Habibi, you can stay sure that your products or services will reach potential customers. Being an experienced SEO professional, I make sure to offer you the result that you deserve. Get in touch with Digital Habibi today and enjoy its ultimate advantages.
Frequently Asked Questions
How to research the top keywords?
There are many tools available on the internet that one can use. From these tools, we will be able to find out the best keywords for the business. Since there is a need to choose the relevant keywords, you have to make sure that you choose correctly. You will also be able to find out the competition rate against keywords which will help you know the time that the website will require to get a better ranking. Hence, choosing the best experts for search engine optimization Dubai is also suggested who can offer the best results.
How much time does it require to see results?
It will take some months to acquire the results that you desire. However, it also depends on the keywords that you are choosing. When you are choosing a highly competitive keyword, you can expect around six months to get a better ranking on the search engine result pages. But, it is always advisable to start from the relevant keywords with less competition and then when you start moving up, slowly change your strategies and choose the competitive keywords. Choose the best SEO expert in Dubai to obtain rankings in less time.
Will SEO help my business to improve its revenue structure?
The prime objective of search engine optimization is to improve your ranking. When you get a better ranking on Google, you get more traffic. It will increase the chances of improving your potential consumers. Since usage mostly checks the first few results, you can expect to improve your customer base when you get the top ranking. It will directly hit the revenue structure and will improve the revenue model.
