The Dangers Of Buying Backlinks: What You Need To Know

If you have a website and you want to reach the target market and get the desired position, there is a lot of effort that you need to put into it. It is definitely not easy to get ranking and visibility. So the first thing you need is to create a robust SEO strategy. 

However, it is definitely not easy for young and small businesses. Since they always have a risk of losing their audience, there are times when people choose unauthenticated processes and shortcuts, which is a huge mistake. One such way is purchasing backlinks.

Backlinks are those links that direct users to move from one website to another. These are generally used by the e-commerce merchant for promoting the websites in the search engine. In order to make backlinks effective, there are a lot of methods that you need to follow.

However, when people could easily buy backlinks, then why would they spend time and effort on building the way backlinks to their profile? Therefore, the question goes down to whether choosing paid backlinks is a good idea.

So, in this article, we will find out in detail why it is not a great marketing approach, how to recover, and where you can choose to buy effective backlinks to boost your ranking. We will find everything in detail.

Do paid backlinks even work?

There are many e-commerce businesses that have already had a great experience by choosing paid backlinks to improve their ranking. However, it is especially true for competitive companies, which makes it possible for them to work with backlinks and avoid any kind of penalties.

One of the biggest reasons is that big companies spend huge amounts of money and thousands of dollars to create high-quality links and spread them over the internet. This leaves no chance for the search engines to identify them as the paid ones.

So, in order to make the backlinks appropriate, they have to make them look natural. When a backlink seller creates many high-quality backlinks for relevant websites, they will mostly appear as a part of the content rather than in the sidebar. 

You must know that these are extremely expensive. For example, a seller needs to spend a minimum of $30 for each backlink in a month, so you can guess how much you have to invest in buying 10 such backlinks.

The most unfortunate thing is that there are several low-quality sellers, and many businesses have been unfortunately shut down.

What is the reaction of Google to paid backlinks?

All the websites visible in Google are primarily estimated by the search engine to find out the relevance of the website to the searcher’s requests. Based on how many backlinks the website has, it will get the first position in the search list. 

So, to be simple, backlinks are like the votes that help websites to win better rank in a search engine race. However, you must know that when you buy backlinks, you might increase the chances of getting rank, but there are often more chances of the opposite scenario.

Remember that Google is exceptionally complicated, and its nature towards backlinks is definitely not straightforward. When you deal with trusted sources like eBay or Amazon, they might work out to improve the search engine ranking. Google generally considered these websites to be more trustworthy and relevant than those which are posted in other advertising resources.

Google also pays attention to the keywords used while identifying the content. As a result, when they find distrustful links, it will either be ignored or undergo the penalty process.

But how is Google able to detect paid backlinks? Google can easily find out by the use of emails that are sent to you through the backlink seller. The next way is the special website spam detection team that is working on Google to improve its efficiency in rank. So, to be accurate, there is no way to hide the type of backlinks you are using from Google’s eye.

Why are paid backlinks considered unauthentic?

You might think that you become more popular when you have more backlinks. But you should always know that quality matters. The backlink quality is definitely one thing that you should check. It helps Google to understand the type of backlinks and has a considerable influence on the ranking.

So, when you’re dealing with the seller, you need to provide the keyword list that represents the content, website, and link that the users visit from outside. Within a few days, you will receive the text file with all the backlinks that were left on the website or that you have previously mentioned.

By this time, you have already made the expenses, so the only thing that you can do is test the quality of the backlinks. In most cases, you will find out the following.

• Most of the backlinks will direct you to the pages that are least relevant.
• Most links provided by sellers either do not exist or have been removed by the moderator, who considers the post Spammy or inactive.
• The sellers would initially link with industries that are dealing with the adult industry or gambling industry. These are generally considered cheap and blocked by Google.
• They generally backlink content with resources that have contents which are poor or often copied from other websites.

After the spam detector update of Google, you will no longer find it relevant to rely on the paid backlinking process. Remember that even the most appropriate website is not going to work. It will only harm your reputation and affect your website’s overall traffic.

If Google finds your website using the paid backlinking technique, you are going to be penalized for at least six months. This means that Google will erase your website traffic, ranking, keyword, reputation, and complete existence.

How can you restore traffic that you have damaged with paid backlinks?

The reality is you will not be able to delete the posts that are made on the other website, so you might need to wait until they get deleted by the moderators. Apart from this, you can request moderators to delete the post individually. 

You can also find a helpful tool which is known as disavow link tool by Google that helps Google to ignore all the low-quality backlinks while determining the website ranking. The only thing you need to do is upload the seller backlink text file on the tool so that the search engine will be able to remember these backlinks mentioned are irrelevant. Usually, it takes a week when you find the website rates getting recovered.

What are the other valuable tools to use?

When Google actively started getting rid of paid backlinks in the system, it was a tough time for e-commerce businesses with such backlinks. This means that you will need to make use of tools that will help you to get control back. Here are some of the tools that you can use.

• Link Disinfection tool
• Google PageRank
• Linkquidator

What are the ways to create great backlinks?

Yes, there are definitely many ways. However, you must keep a fair expectation that you must give a reasonable amount of time if you want this search engine to consider the bank links reliable.

• The first thing is identifying website topics and searching for similar places on the internet.
• Find out the most popular, and they can be the primary resource to get backlinks. You can also use tools to check their website ranking.
• You can make use of competitive websites to create a list of keywords where you can safely hide the backlink from Google.
• You can then visit the website that is related to the topic but less competitive. You have to understand that these websites lack content.
• After choosing, you need to pay attention to the offerings you can make for local audiences to get their interest in your website. This might minimize the possibility of deleting the backlinks.
• Send offers to the website owner to approve the backlink and further make a deal.

Is it worth choosing a paid backlinking technique?

In this post, you have seen that Google is primarily about quality rather than quantity. So, you have to make sure that you’re choosing a quality backlinking technique. When you choose to buy backlinks, the quality generally depends on how much you can pay for them. So the risk is always higher, and you might need to go through dire consequences. There are definitely cases that have resulted in improved and positive results by paid backlinking implementation, but it requires a huge investment.

So, rather than wasting your time on paid backlinking, it is better that you start doing it on your own. Investing in quality content and getting backlinks is one of the best ways to improve your performance.

Conclusion 

So, here is everything that you need to know about paid backlinks. No denying that paid backlink service still exists, but it requires making suitable investments. So, being a small business or a new one, it is not possible to make such an investment in paid backlinks SEO. However, if you’re not able to find the best-paid backlinks, it is suggested to choose a natural way.

You can hire an expert who can work with paid backlinks along with working on authentic techniques. Remember that choosing an expert can be effective as they are aware of the best way to make use of paid backlink Service. If you’re looking for one such expert, you can choose Digital Habibi. With an experienced expert, you can remain assured that your website will not get penalized. 

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