Casino businesses are growing at an unprecedented rate. With more places legalizing it, it is easier to find online casinos. No denying that the casino business is extremely hard to market as there are several restrictions. However, when you create the right strategy and have robust planning, you will also be able to reach the top search results. The tactics you have used must be able to optimize your website and rank it higher in the search results.
You must know that SERPs are incredibly conservative, so promoting gambling or Casino websites becomes challenging. However, all you need is to use the right strategies and practice to ensure that you can enjoy its ultimate advantages. Knowledge and experience are a must to be able to leverage the benefits of search engine result pages. Since the demand for online casinos has increased after 2020, you must have a proper strategy to enjoy the ultimate result.
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Significant challenges of casino website:
You must know that online casinos and gambling need long-term strategies. You have to be backed with robust planning for your online website to get the rank you desire.
Every casino website desires to get first place on Google. Especially when it is about getting placement on the first page, you need to work hard. Since there is a range of benefits of ranking on the first page, you must start working hard. However, keep realistic expectations, as you will only be able to find traffic after a period of time. Working hard is the basic mantra for your casino website to get ranked.
However, when you start getting results, you will be able to enjoy its fruits. Since 53% of the traffic comes from organic searches, you need to be back with robust SEO strategies. Only when you will use the strategies will you be able to observe growth in your casino website.
Many people think that it is really effortless as you will type a keyword and get a huge list of websites. However, it’s not. Gambling websites are complicated as marketers require handling a lot of limitations and restrictions. However, putting in the strategic effort will improve traffic and profit in a larger and faster way.
If this is the first time you have started to optimize the online gambling site, you will find it confusing to start. So in the following section, we will talk about the 10 best and proven techniques that can easily optimize your online casino.
10 effective SEO strategies for an online casino:
It can be really tricky for gambling and casino websites to rank. However, you can flourish in today’s digital space when you have the right tools and understand the proper strategies. Even when the competition is really high, you can just dream of getting a higher rank after being a part of this online family. So it is always better if you try to be strategic and put your best foot forward to improve your ranking.
1. Pay Attention to the Basics
You need to start with the foundation stone of your gambling website. To be practical, you have to audit different sites from the competitors and find out what they are doing. Check out some of the basic things, like their images and design.
You must be thinking that this is really not working. However, this is the basic thing that you need to know when it is about a casino website. Advanced SEO strategies are necessary, but you must recognize the basics of Search Engine Optimisation.
- You need to make sure that every post you make on your website has proper H1, H2, and H3 headings.
- Make sure you check all the posts and ensure that they have proper H1 or title.
- Every post must have proper paragraphs, a description, and an SEO title.
- You should include proper alt text for all the images.
- Create short paragraphs on your content.
- Ensured to maintain short URLs and have keywords if possible.
These are some of the basic things that you need to pay attention to when you have a casino website. Once you are sure about all of these steps, you can go ahead to the next one.
2. Choose money-making but easy keywords:
You know what a keyword is. When it comes to casinos or gambling, you have to make sure to use the right keywords. So finding easy yet money-making keywords is the primary step. Easy keywords can rank faster, while money-making keywords will give better outcomes.
Thankfully with a vast number of tools available in the market, it is no more difficult. Some of the tools like SEMRush, UberSuggest, and Ahrefs are available in the market. SEMRush has the keyword Magic Tools that can provide suggestions of hundreds of associated keywords along with their difficulty and search traffic.
You have the opportunity to filter results depending on the volume, sort, and number as per the difficulty level and traffic. All you need to know is that you must not run behind volume when traffic is lesser but with a huge difficulty level. Remember that lesser keyword difficulty means lesser competition.
Secondly, you must not believe in one SEO tool. It is better if you cross check the keywords by using several other tools. I generally use UberSuggest and SEMRush.
UberSuggest is also a fantastic tool and an excellent choice for competitive research, keyword Research, and site audit. You will find thousands of keywords that you can choose for content creation. Apart from this, you can easily analyze the keywords that will produce significant traffic.
It is always a smart idea to use low-hanging fruits and start content with them. This will help you to get a minimum amount of traffic yet help to get faster results.
3. Choose the right topic.
Now that you have already found the way to choose keywords for your own online Casino website that can generate traffic along with the way to find the keyword difficulty, it is time that you focus on creating content.
You must create good content that will help improve your website’s ranking. You have to focus on internal linking and site structure. However, before doing any of these, you must find a proper keyword topic.
When you find the keyword, you already have an idea about the topic. But in order to create content, you need to find out topics. If you are using SEMRush, here is the method you need to follow.
- Check the content marketing dashboard
- Tap on the topic research
- Write the keywords and then choose to get content ideas
After you do these steps, you will find a huge Mind Map that includes questions and headings. Here you will be able to get a rough knowledge about the type of topics that are trending and can be helpful.
You can pick ideas from Mind Map, headlines, and questions that are suggested by these tools. Once you have got an idea for content, it is time for you to create fantastic content.
However, if you don’t have access to the tool, Google is enough for you. All you need is to type your keyword and then understand the search intent. If you check every keyword and analyze the content type created, which has a rank, you will be able to understand.
Like if you type a Keyword and find that most of the content has got ranking the how-to content, it is better for you to create similar content. Make sure that you have a unique content idea, but the title and structure are similar to the top-ranking content.
You must understand that rankings are provided on the basis of search intent. So, when you create content that users would want to see, it will have improved opportunities to rank on the SERP.
4. Content Optimisation
Now that you have learned about the way to research traffic based on the suggestion by Google and other tools, it is time that you create and optimize content. The same strategy can be used for websites whose contents are yet struggling to find a ranking on Google.
I will initially suggest you use UberSuggest once again, as it is a great tool. Enter the keyword that you have chosen and then hit the search button. You will immediately find keyboard ideas. These are the associated keywords that you can try to include in your content.
However, if you don’t want to use any tool, you can use Google. You can get FAQ ideas and then create content accordingly. Remember that using frequently asked questions according to search intent improve the chances of getting ranked on google faster.
The third strategy is to create fresh content. If you are copy-pasting content, it is of no use to the users. Thus, your content will never be able to get the top rank. So in order to understand and improve the chances of getting ranked, you have to put effort into creating content and optimize it by using the proper number of Keywords.
As usual, try to avoid stuffing your content with unnecessary keywords. You must use them in a very strategic and meaningful way but make sure that it will optimize your content.
5. Speed optimization of your website
If you know search engines, you would definitely know that search engines like Google will only give preference to websites that rank faster. It was officially announced by Google in their core web vitals as a ranking factor.
So, it is always a necessity for you to pay attention to the website speed. Remember that no user will be waiting for more than 3 seconds on a website. Most users will expect to open a website within 2 seconds. There are even chances that the users will completely abandon the website if it takes more than 3 seconds.
So, it is a must for you to improve the speed of the website. Look for all the critical areas you can avoid to improve the speed.
6. Mobile Optimized Pages
According to a survey, it has been studied that 92% of users use their mobile for accessing the internet. So, if you’re an owner and have a website, it is always better to make efforts from the very first and deliver great UI/UX for mobile internet users.
Since you’re going to get most of the users on traffic from mobiles, you must make an effort to create a good interface for mobile users. Google mostly recommends owners use responsive templates or themes so that they can adjust to different devices.
The following are the most important things that you need to do to make sure of the mobile-friendliness:
- Ensure that you keep low requests.
- Make sure that it is a mobile responsive theme.
- Design a page by keeping in mind speed and readability.
- Make sure that CSS files and Java are not interfering during page loading.
- Use lightweight images.
- Take a test on mobile friendliness by Google.
7. Silo Structure
When you use a Silo structure, you can easily organize content in your website logically and perfectly so that it becomes easy for the visitors and search engines to understand. It is a hierarchical structure that helps create a master page along with several other child posts or pages you can link properly.
So, when you’re creating a gambling site and all the contents are associated with betting, casino, and poker, here is how you can create a structure.
- Initially, you have to create three major pages on the master pages, like a casino, poker, and betting.
- Make sure that you keep them on the homepage.
- Later, when you start creating pages or posts, ensure these are under these three categories.
Since you will get the most backlinks that will point back toward the homepage, it will create a link juice for each post. This hierarchy can become helpful for users to easily scroll other associated pages, thereby reducing bounce rate and improving time on your website.
8. Make sure that your site is easy for search engines and crawlable
If you want to know more about on-page optimization, keep reading. You certainly have checked a lot of articles that will talk about the mistakes that often limit. This will help you to find out the errors and blockages which abstract the standard crawling procedure.
No, denying that most website owners will perform this step for Google, but there are times when we forget to set it for other search engines. So, you need to check the .HTACCESS and Robots.txt files if some pages of your website have been marked as not to be indexed.
You need to make sure the pages are crawlable. Also, the XML site map is mandatory thing for website owners. You have to update it regularly and submit it to the search engine. After you update or publish a post, it will help search engines to crawl your website easily.
9. Link Building
Link building is a major aspect of casino or gambling websites. It is a part of off-page SEO. When you get links from other websites for your content, it actually notifies Google about your relevance. Link building is a strategy that focuses on getting hyperlinks or backlinks from other websites that are pointing toward your website.
Focusing on a proper link-building strategy is a great choice for your gambling website. It actually makes sure of the credibility of your website on search engines. It can have a direct impact on your website rankings.
10. Be consistent
Even when this is not a strategy, it is a suggestion. If you want to improve your ranking through online casino SEO, you have to be very consistent. It is not like you will do the optimization and leave it. You have to be very constant to keep notifying search engines.
You have to make sure that you frequently research keywords to keep an eye on the traffic and the upcoming keywords. Using them in your content will actually help you to improve your ranking and traffic. Coming to the content, is the major aspect of gambling SEO. Your contents are the only weapon that you can use to improve the results. So, post frequently and enjoy the best results.
Create Casino SEO Strategies today
These are some of the strategies that you can choose for SEO for online casinos. Since gambling is one of the most challenging aspects of industries, it is very hard to rank on search engines. Since there are a lot of restrictions and obstructions on gambling sites, it is a must for website owners to make the right approach. Here we have talked about some of the best SEO strategies for online casinos. Make sure you follow them religiously if you want to improve the ranking and traffic on your website.
No denying that SEO for online casinos is really difficult and can be hard for someone who has just landed on this platform. So, it is better when you choose a casino SEO expert. As they are professionals and know about this vertical, they can help you select a correct and updated strategy to improve traffic and ranking on your gambling website.
Choose Digital Habibi if you are looking for an SEO for a casino website. I have been a part of this market for seven years now, and I can create the best casino SEO strategies. Since I remain updated about the search engine algorithm and use the best keyboard and content strategy, I can make sure to provide faster and quicker results.
SEO Strategies FAQs
To be very true, SEO for online casinos is tricky. Since there are many restrictions, it can become a challenge for any newcomer. It requires the best and properly created strategy that will keep you in the rank and helps you to enjoy better traffic.
You must know that more than 50% of traffic comes from organic searches. When your website gets ranked on the first page, you will receive 90% of the traffic. So this makes it clear that search engine optimization for casino websites is mandatory if you wish to acquire more traffic.
If this is the first time you have chosen online casino SEO, it can be a struggle for you. So, it is better if you choose a casino SEO expert who has the knowledge and expertise to help you in the process. While there are a lot of choices, make sure you choose an expert who is actually knowledgeable about this specific genre.
As you are choosing organic search engine optimization, there is no such specific time period. It requires you to have knowledge about the best casino SEO strategies and execute them properly. Hard work is necessary, and you have to keep going. It is an ongoing process, as once you stop, your competitors will replace you.
