Influencer marketing is definitely a hot topic in the recent world. This is a marketing phenomenon that has been taking over the world with its vast credibility. This is also popular as the mainstream marketing strategy, which businesses from different industries can choose for their services and products.
Previously influencer marketing was limited to the beauty industry. However, in recent times, most of the significant sectors in the market have seen the importance and value of influencer marketing. As influencers are growing at a huge pace and the followers blindly trust their words, more brands have started leveraging their visibility and potential.
Being an influencer has vast importance in today’s market. Every influencer has an immense knowledge of their respective domains, which becomes helpful for the brands to market their services or products. There is a vast scope of earning and opportunity with influencers. However, not every person can be an influencer.
If you are someone who would like to become an influencer, you have landed on the right platform. Here, we will find out in detail about the way to become an influencer and earn huge. Apart from the earnings, influencers are not also known for the fame which comes with it. So if you’re eager to become a social media influencer, you require choosing the path in an informative manner.
Table of Contents
How to become an influencer?
So here, we will talk about the step-by-step procedure you can follow to improve your chances of becoming an influencer. So without any further talking, let’s find out.
Choose your niche: something that you’re interested in
The very first thing that you need to do in order to become an influencer is to choose the right niche. Before you decide, you need to make sure that you have knowledge about the specific genre. Primarily you have to make sure that the niche you choose is something that you are interested in. Without having proper interest, you will not be able to create content for your viewers constantly.
Besides, having some level of expertise is definitely a great choice, as it will help in getting established much faster as an influencer. To make sure that your viewers like your content, you require making consistent research work before you start creating content. Choosing your interest areas can constantly provide you with a lot of information and topics.
When you choose your passion genre, you will find it easy to spend time on it. Whether it is about makeup, cooking, or DIY crafts, whatever you love to do should be your choice when it comes to becoming an influencer. You can also select a combination of 2 to 3 different categories, but make sure to avoid creating too big.
Take a look at the social media profiles – make sure that they are thoroughly optimized.
After you have correctly chosen the niche that you like or have an interest in, the next important step is to take a look at the social media profiles. Make sure that you check all the social media platforms and create your profile. You can also choose a maximum of two social media platforms and pay attention to anyone or two channels.
Remember that when you have to check different channels at the same time, it can result in hampering the quality. So choose one or two social media channels and make sure to optimize them properly. However, if you don’t know what optimizing the social media profile means, have a look at the following sections.
How to optimize the social media profiles
Create a business account
When you aspire to become an influencer, it is always better to choose a business account rather than a simple user account. A business account provides a lot of valuable options that can be beneficial for you as an influencer. Whether you are using Facebook, Twitter, or Instagram, a business account is an excellent choice for you.
Write an engaging bio
The next helpful thing that you should definitely pay attention to while optimizing your social media profile is taking a look at the social media bio section. Remember that you make it engaging so that everyone visiting your profile gets involved in it. Remember that the first impression is the last, so the bio must be engaging to attract the viewers. Your bio needs to be created in a story format with engaging tonality. It should include all the essential information like your location, name, contact details, expertise, and everything that you want your viewers to know.
Add a cover photo and profile picture
Once you have successfully optimized every other detail mentioned above, it is time that you take a look at the pictures. Do not take this for granted, as it is one of the most valuable things. As these are vital components that talk about your identity, missing them can be greatly detrimental. People mostly try recognizing a profile by looking at the profile picture, so you have to make sure that you choose a picture accordingly. Take a look at the picture and ensure that your face is visible with better picture quality.
Try to know more about your audience
Before you start making content and posting them on your social media platforms, you should first try finding out what your audiences are looking for. But before even that, you need to find out your target audience. Influencers require understanding the needs of audiences and creating content accordingly to make strong connections. This is one of the best qualities of influencers that compels brands to take their health.
As influencers only cater to people who are interested in their products or belong to the same categories, they are able to understand more about their audience. So in order to become an influencer, you should have a clear idea about the audience that you want to target and then create content accordingly to build a loyal follower base. To find your target audience, it is better to start analyzing the follower base that you currently have and take a look into the insights like their interest and demographics.
Which social media is the best choice when it comes to analytics?
Most social media profiles like Facebook, Twitter, and Instagram have been designed with their inbuilt analytical tool. These tools are extremely helpful in generating powerful knowledge about the audience. For example, take a look at Twitter analytics. You will find that the social media platform will provide you with details about your interests, location, gender, and much more about your current followers.
Start creating relevant content:
Now that you have gained some knowledge about your audience, the next influencing step is to create relevant and valuable content that your followers might be looking for. When you create content according to the needs of your people and their lookouts, you will be able to influence them with your recommendations and opinion. People will start following you as they find you helpful when choosing a product or service.
You must know that if you are able to influence other people, your followers will listen to your recommendations. However, to be able to reach such an extent, you have to work hard. Make sure to create a content strategy by using different kinds of content, especially the ones that your followers are looking for.
If you take a look, you will find many influencers have chosen makeup, fashion, travel, and much more. There are, again, many influencers who would not like to post anything about their personal lives and more about the topics related to their niche.
This means that if you are a makeup influencer, you can definitely review makeup products, but apart from that, you can also do brand promotions related to makeup products. Give reviews of individual products and also review clothes and accessories.
It is entirely up to you whether you want to mix content or you want just create niche-related content. Irrespective of the content type you like to post on your social media platforms, you must make a content strategy accordingly. If your content has the ability or the factor that The audiences are looking for, people will start viewing it, and it will get more opportunities.
Make sure you are consistent and regular
Once you have decided on the content type that you would like to create for your audience, it is time that you choose the schedule correctly. While making a content strategy, make sure to check on the frequency and posting schedule. Remember that most social media platforms will prefer accounts that make regular posts. If you are primarily using Instagram, it is great if you post on a regular basis.
You should always know that being consistent is one of the most important things about social media. You can choose to post on a regular basis, weekly, or any frequency that suits you or you feel comfortable with. You should also pay attention to the social media platform before deciding on the frequency. There are many other social media platforms like Twitter, which even need higher posting frequency if you want to become a social media influencer on Twitter.
Twice a week would be better on other popular social media platforms like Facebook and YouTube. However, you have to make sure that you select the time and date according to the audience’s requirements. Make sure that you check the demographics to find out when your audiences are most active, and then choose the day and time accordingly.
You can also take a look at the other blogs to know the right day and time to post content on different social media platforms where you can get maximum advantages. Check out the best time to post reels on Instagram to know more.
Start getting engaged with your audience
When you have started posting content on your social media platform, you will get comments and likes on the post. However, it is not only the intention of you as an influencer. In order to become a famous influencer, you must start connecting with your followers. In order to do this, make sure you pay attention to all the comments and acknowledge them. You have to make sure that you recognize as many comments as it is possible for you. Ignoring will only lead you to make a wrong decision.
Once you become a famous influencer, it might not be possible for you to acknowledge all the comments on your social media platform, but if you have the time, make sure that you find some free moment and reply to the comments. You should appreciate everyone taking the time out of their daily schedule to watch your videos and comment.
Another effective way of improving engagement is by setting a Q and A session. You can ask your viewers to ask as many questions as they can and then choose to answer them genuinely. This is something about mutual interest and can strengthen the connection between you and your audience.
Make sure to tell them that you are ready to collaborate with brands
Once you have made sure of every other thing, it is time that you tell brands that you are open to collaborating. As you’re just starting as an influencer marketer, it is better not to do much of a filter. Even a brand that has just begun can be a good choice for you to start with.
If you are thinking about how to let brands know about your being open to brand collaboration, then you have to make sure that you write a proper bio about you being an influencer and that you want to collaborate with new and known brands. You must provide the contact details properly to let clients approach you.
Make sure that you are open to most brands and do not do much sorting in the initial times. When you are open to working with many brands, it becomes easy for others to know about you.
Top 10 Social Media Influencers in UAE
here are ten of the top social media influencers in the UAE, based on their reach, engagement, and influence:
Huda Kattan (@hudabeauty): With over 50 million followers on Instagram, Huda Kattan is a beauty influencer and entrepreneur known for her makeup tutorials and product line.
Mo Vlogs (@movlogs): With over 20 million subscribers on YouTube, Mo Vlogs is a vlogger known for his luxury car collection and lifestyle content.
Khalid Al Ameri (@khalidalameri): With over 2 million followers on Instagram, Khalid Al Ameri is a motivational speaker and writer who shares inspiring stories and messages.
Taim AlFalasi (@taimalfalasi): With over 4 million followers on Instagram, Taim AlFalasi is a lifestyle and travel influencer who shares her adventures around the world.
Omar Borkan Al Gala (@omarborkan): With over 1 million followers on Instagram, Omar Borkan Al Gala is a model and fashion influencer known for his stylish and trendsetting looks.
Noha Nabil (@nohastyleicon): With over 12 million followers on Instagram, Noha Nabil is a fashion and lifestyle influencer who shares her love for fashion, beauty, and travel.
Rashed Belhasa (@rsbelhasa): With over 2 million followers on Instagram, Rashed Belhasa is a young entrepreneur and influencer known for his luxury lifestyle and love for sneakers.
Fouz Alfahad (@therealfouz): With over 3 million followers on Instagram, Fouz Alfahad is a beauty and fashion influencer known for her chic and trendy style.
Joelle Mardinian (@joellemardinian): With over 21 million followers on Instagram, One of the top Instagram influencers of the UAE is Joelle. She is a mum, entrepreneur, as well as a TV Host.
Abdullaziz Baz (@bin_baz): With over 5 million followers on Instagram, Abdullaziz Baz is a travel and lifestyle influencer who shares his adventures around the world, including his love for luxury hotels and fine dining.
Conclusion
So, these are some of the most effective steps that you can think of if you want to become a successful social media influencer. As influencer marketing has been gaining immense popularity in recent times, if you can grab a massive number of followers, clients will be eager to work with you, which will help you earn a good amount from and collaborate.
However, if you want to take help, you can choose a marketer or a video creator who can make sure to create high-quality videos and then market properly to let them reach the targeted audience. However, always ensure the content quality to help the audience reach and follow you.
FAQ
In order to become an influencer, you require a minimum of thousand followers. However, you should always be attentive to increasing the followers’ number to be able to improve your reputation. An account with the maximum number of always will always be able to reach more people in a single time and will become one of the first priorities of brands. So make sure that you initially target to increase the number of followers to be able to become a successful social media influencer.
There is no fixed time that can be mentioned by anyone about the time that one needs to invest to become an influencer. All you need is to pay attention to creating high-quality content with a good story so that you will be able to get the maximum engagement. It might take from six months to a year or even more than that to be able to become a successful social media influencer.
You can create a maximum of 2 to 3 Q&A videos. However, to find out the questions you want to answer, you must let your viewers or followers know beforehand. This will help them to comment on the questions that they want you to answer and will keep them engaged with your video. However, make sure that you respond to as many questions as possible in one video.
As mentioned above, it is always better to create as many videos as you can. But it is always recommended never to degrade the quality of videos just for the sake of posting one. You have to be very vigilant and pay equal attention to every video that you create to be able to improve engagement. A minimum of four and a maximum of any number you videos you can create in a month.
Even when anyone can be an influencer, it requires a huge amount of hard work and potential to become a successful social media influencer. It can be really time taking, and hence you have to be very patient to be able to reach the stage where you will be known as a successful social media influencer.
