Social media has become an integral part of any business. Even in a short span of time, these platforms have gained huge popularity with their reachability. It started with the intention of becoming a medium of staying in touch with friends and families, but it soon became a choice of brands to contact their potential customers on a personal basis.
When businesses craft proper social media strategies, it becomes easier to connect to their target audience through social media platforms. Since these mediums are growing at a huge pace, most businesses are looking forward to using these platforms to improve their growth and visibility. However, it is only easy if you have adapted to the proper social media trends to gain visibility and reachability.
So, if you are looking forward to finding the latest social media trends that really work for businesses, here are some of them. Today we will talk about their social media trends that have improved chances of reachability.
Latest social media trends of 2023
Ephemeral Content:
Does ephemeral content sound like something new? You will be able to understand better about the term when referring to social media. Yes, these are the short-duration trending content that tends to disappear after 24 hours which is also known as Instagram and Facebook stories.
Stories are engaging and fun as it keeps people literally on their toes. Brands have started experimenting a lot with this feature on Instagram and Facebook as it provides customers with a sneak into their internal world. Apart from videos, images, and textual content that is able to inform about new offers and launches, brand stories mostly aim to become informal and personal.
Today customers are expecting a lot more from a brand. So, when it is about brand engagement, quizzes, polls, and behind-the-scenes moments along with a variety of other interactive content, will help viewers come close to a brand.
Live videos have taken an unprecedented pace:
Since most social media experts have started focusing on video marketing for different brands for a long time now, most people are still doubting whether live videos on social media platforms are a great choice to gain popularity in 2023. Brands have now started exploring the ability of live videos by frequently sharing live videos and connecting with customers on a personal level.
The results are astonishing, as live videos have been seen to surpass the demands that people have for video content. In the present time, live videos are one of the most used video types on YouTube, Instagram, Facebook, Twitter, and Tumblr, as it is able to grab almost 82% of the targeted audience on the social media platform.
It is also highly capable of bringing renowned personalities and celebrities to different brands. It creates opportunities for people to connect. Live videos are one of the best ways to get attention from the audience and make announcements.
More dependence on VR and AR technology:
Virtual reality and augmented reality are one of the biggest social media trends. As brands are trying to provide excellent user experience, AR and VR technology is constantly a significant demand for businesses. Several e-commerce companies have already adapted to AR shopping which helps users to try the products before purchasing them. This can be really helpful in making an informed decision.
Some of the most common platforms like Instagram, Facebook, and Snapchat help users to give a try of different filters before clicking t images or creating a video. This is applicable to brand logos, profile pictures, and a lot more.
Some of the biggest technology giants who were creating VR gear are now present in the market at a very affordable price which helps brands to improve their experience. Facebook also has a feature known as Facebook spaces, where three people can easily interact using a virtual reality device.
There are a lot more spaces that require improvement in AR and VR, but it is likely to become one of the most prominent technologies in the coming days.
Increase demand for Chatbot communication:
When customers want to communicate with a customer service department of any brand, no users will choose a mode where they have to waste their necessary time on computerized communication. It is something that comes to mind when people hear Chatbot.
So, in 2023 and after, chatbots are not something people will look forward to, but they want a quicker solution. A chatbot that is AI-powered can easily understand the concerns and queries of people to provide the right solution within a matter of a few seconds.
How will it be beneficial for a brand? Most of the brand provides the facility of 24 x 7 support to their customers regarding any queries. It can become really frustrating when you do not get a proper reply. When integrated into social media pages, the AI-powered Chatbot will require less dependence on humans yet answer customers’ queries. AI Chatbots are likely to improve brand and customer relationships.
Local targeting will become more demanding.
Similar to local SEO, in 2023, local targeting will become more demanding and will in the coming years. Since local brands find it easy to connect with their targeted users through geotagging on social media, stories, and posts, local targeting has become a prevalent way.
Instagram is a social media platform that allows people to check the stories and posts within their reach and allows local brands to become discoverable. Additionally, Instagram, Twitter, and Facebook promotions also help businesses get local audiences through IP addresses.
So if you are associated with a small business, you can seamlessly reach the local people and gain popularity and awareness with this method. Local targeting is one of the best ways to improve the return on investment by reaching the maximum number of people. It caters to specific audiences by creating custom content.
Influencer marketing will be in demand:
Influencer marketing has been one of the most significant marketing techniques that will dominate 2023. It is likely to stay in the market for the next few years. However, the approach to collaboration might change in the coming days. Brands are likely to collaborate with the influencers for social media promotion and not just single promotion.
Some of the biggest brands can be expected to collaborate with niche bloggers and micro-influencers to bring transparency to their promotional approach. It clearly means that the brand will now cautiously scrutinize while choosing influencers in order to thrive.
When it is about endorsing branded services and products, influencers have to do a lot more than just post pictures. They have to put equal effort into creating content for the brands to improve their promotional efforts.
Twitter is about to become a reliable news portal
While most of the social media platforms like Instagram, Pinterest, and Facebook are great for entertainment and enjoying lighthearted news, Twitter, on the other hand, has reserved its spot by making itself a platform to talk about serious topics.
Twitter has already prioritized news stories from different parts of the world. However, its authenticity was not given 100% remark, which often led to controversies. But in the coming years, Twitter is fully expected to keep a good check on fake news and only allow 100% authentic news from reliable sources.
It can be expected that this social media platform will rise in news mainstream and get more participation from readers.
The focus will be more on user-generated content:
How is UGC or user-generated content valuable? It is another form specially created on social media. There are several brands that have leveraged the value of UGC, especially in social media platforms, for their services and products.
There are several brands to promote the UGC by making a part of their new approach. Doing this can help you to enjoy different benefits. The very first benefit of choosing UGC Content is it cuts a lot on the marketing budget by displaying user generated content, and the second one is it brings customers to the forefront and acknowledges them.
User-generated content is considered authentic, as brands definitely don’t have any control over what their users would post. It is considered a trustworthy source of information for those who want to know about businesses or brands. In 2023, brands are mostly working on coming close to their customers, and user-generated content is undoubtedly a great way to boost engagement.
Instagram likes are probably of no use:
These days every brand and company are aware of social media likes. However, 2023 finally seems to be a year that will get rid of this constant requirement. We all know that how social media likes are a constant validation for people. However, 2023 will probably see a new rise.
Instagram has already started with the experiment where they have privatized the like grounds for a range of users throughout the world. Even when it has not been rolled out on many social media platforms, the test that is conducted by the social media platform has already had positive results.
Hence, it can be said that 2023 might become a year where professionals will require shifting their attention from likes and paying attention to creating quality content.
Video content will remain in demand
Currently, one of the most engaging ways of creating content is video content. It is here for a long stay. Even the brands who were looking forward to rapidly shifting into video content and prioritizing it over images and written ones will be the ones to stay in profit.
There are many brands that have introduced premium video content for improved engagement. Undoubtedly videos can grab attention and keep audiences hooked on the screen. After the major success of the video app like Tiktok, Instagram has also introduced a similar feature popular as reels that will help users to record and instantly share short videos easily.
It can be estimated that a good number of social apps will show up with similar features to share short videos.
There will be continuous growth of social commerce.
Most brands have started using social media platforms like Facebook and Instagram to sell their services and products and generate improved revenue. But do you know that the entire social commerce can be estimated to hit a massive $80 billion by 2025?
Now that being said, social media will no longer become the only place for big Giants. In 2023, a number of retail businesses will harness the benefits of social media posts and improve their revenue. So, if you are willing to leverage the benefits of social commerce, you have to make sure that you choose a design that would ensure a hassle-free shopping experience for your customers.
You Must not take weed advertising for granted.
When it comes to social media trends in 2023, no more paid advertising is an option, as it is a necessity for brands. While many surveys are done, 43% of businesses have said there was a decline in organic reach, and there is an importance to increase their budget for paid advertising.
5.2 per cent of Facebook posts, on average, get proper organic reach. So, out of a hundred, only five people are able to reach your Facebook post, and 95 of the others are not. This means You’re missing a major amount of the audience.
So, it is a need for them to rely heavily on paid advertising to get more traction and improve conversions.
Social media communities will grow.
This year there will be a rise in social media communities. As brands are constantly trying to fulfill the customers’ requirements and satisfy their expectations, they have started adding more number of customers to their social groups to interact with them closely.
These forums are considered way more helpful when it comes to getting suggestions, and customer feedback, resolving issues, carrying discussions, and creating personalized content for customers. Brands might use the online community in the future to get feedback on their new launches and get valuable customer insight.
As more people have started using audio than words, social audio will gain immense prominence in the coming years. You might be convinced by watching the numbers on this and understand why social audio is in trend for the coming years and beyond.
From several surveys made by different businesses, it has been witnessed that 74% of businesses are more interested in investing in content that is primarily based on audio. Apart from this, an audio based platform like ClubHouse has become a place for several online users after its launch.
As Facebook is already aware of the enormous demand, it has already launched its live audio rooms and podcasts for audio conversations in the United States.
Creating more memes:
No more Memes are only a product for comedy content, but users look forward to watching more humorous content. So, you can find these posts almost in everything and everywhere. You would hardly find anyone who would say that they do not like Memes.
This is considered a creative form of content that every kind of user would love. It requires creativity and can be easily tailored according to your context. So in the coming year, social media platforms will be more packed with Memes. This way, it will improve the conversation of brands and build relationships with each audience in the coming years.
Users are looking forward to feeds without any filters:
Brands are continuously making every single approach to get closer to their users. So, in such times, it is a need for brands to remove their aesthetic appeal to improve their authenticity. This way, the social media feeds can be expected to be stuffed with original content that might not be eye-pleasing or have filters.
In the year 2023, it can be estimated that creators will be spending less time on improving the content and making each picture perfect. Rather, they will be posting original content as it is without perfecting them.
Create your own social media post
While there are several other social media posts that will be on trend in the coming years, these are the top 15 trends that I have found and compiled that will have a more significant impact on audiences. There is no denying the fact that social media platforms are likely to grow and expand in a multitude of ways, and the trends will keep evolving according to the requirements and the dynamic nature of audiences.
It might be challenging for newcomers to create such posts on a professional level. So, it is better to hire a social media expert to take care of every possible thing. Since the competition will keep rising to meet the customer’s ever-changing needs, taking professional help is likely to be valuable and way more profitable.
So, if you’re looking for professional help, you can choose Digital Habibi. With years of experience in social media marketing, I have understood the continuously evolving changes. I can make sure that I create proper social media posts that will grab the audience’s attention and help you to improve the conversion.
Social Media Trends FAQs
Yes. When it comes to social media, you need to understand what your targeted users are looking forward to. Depending on the business genre, you must create posts to get maximum reach and visibility.
Different social media platforms have different requirements, but if you would like to get maximum reach and visibility, it is better that you post on a frequent basis. This way, you will be able to stay connected with your targeted and potential customers.
There is no such answer to this, as it is a dynamic and ever-changing world. Depending on the customers’ requirements, businesses are recommended to change to improve their visibility and engagement. However, all you can stay assured of is video marketing on social media platforms that have a longer lifespan.
