How to Repurpose Your Content for Maximum Reach and Impact?

When you create content, and you find stagnant traffic, it is definitely the last thing that you would like to see in your content. Every marketer would want to find a growing number of metrics, but it becomes a big issue after a point in time.

Content is definitely one of the most important things when it comes to marketing. But when you have been using the content marketing strategy for a long time, you will find that there are some topics that remain evergreen. However, there will be changes in the traffic depending on the industry. These changes are also based on how the audiences digest the content, the amount of content you publish, and its relevance to the older content.

There are times when you need to use the old contents and repurpose them for your benefit. Refreshing old content is one of the best ways of keeping your readers interested in the blog. However, if this is the first time you have opted for a purpose in content, you might find this topic relevant to your blog. Here we will talk more about the ways to repurpose your content to leverage the maximum value from it.

What is the primary purpose of repurposing your content? 

When it comes to creating content, there are no limitations. However, you don’t require creating content on a daily basis. You just have to make sure that you work on creating great content, even from your existing ones. The main idea behind the purpose of content is to regularly create new content from your old ones. The main agenda is to give new life to the old content. 

The following are some of the most important reasons for repurposing old content.

Helps to reach new audiences: 

After you have published a piece of content, you might not reach an outstanding performance. The average performance is something that you can expect. However, over the passing time, it will definitely do better after gaining traction. When you start repurposing content in a new format or choose to update, it helps you reach the latest segment of the audience, who might not have found the content until you have repurposed it.

Reinforce your message: 

One of the prime reasons why people choose to repurpose their old content is to include their merits. According to the most popular marketers, they say that buyers are looking forward to listening to your message approximately seven times before closing a deal. So instead of covering one topic and then disappearing, it is better to repurpose the article by constantly delivering or conveying the same message to your potential audience. This can be greatly valuable for the most authoritative content.

Improves visibility:

The most amazing benefit of repurposing content is that it improves visibility through organic search. It has been researched that 51% share generally comes from traffic sources. If this is true, when you repurpose optimized content in different formats, it will have a significant impact on improving organic traffic and visibility. Additionally, publishing a range of content provides access to search queries and getting backlinks when posting the same content on another site.

Steps to repurpose content: 

So here, we will try to find out the different ways you can use your authoritative blog post and repurpose it in a new manner. 

Turn into the podcast:

Now that you have already chosen a blog post that has great content and which can be valuable, it can be a great choice to turn it into a podcast. Creating podcast episodes can be one of the right platforms for delivering complex or dry content in a very easy manner. If you have already created an ultimate guide that has different sections, you can create various episodes for podcasts based on the number of units.

Podcasts tend to be more accessible to the audience. Listeners can easily access the information rather than requiring to open their laptop or desktop and read a blog post. This is one of the best ways to expand your content reach.

Creating a series of podcasts or episodes helps to expand the information and make it reachable to people. It allows you to make it conversational. You can also choose to update your content with facts that you have currently found. In order to distribute, use the top blog, post site to share podcasts, and also use social media and email content strategies for promotion.

Create case studies with internal data:

Does your content have different kinds of data? How do you collect and interpret them? If you have a habit of collecting SEO data, gathering metrics, and analyzing the performance of the traffic, you also have another chance to use your content in a different manner. Creating case studies from the data makes a feasible choice. You can draw a final inference and try learning something new with all the collected data.

The primary advantage of turning the collected data into case studies is that it helps you show the readership and how effectively you interpret data. When you provide much data on your blog, it provides a credible look. Another practical thing is by doing such a study, you will be able to determine the effect and cause of vital decisions you have taken for the business. Remember that case studies are extremely important when it comes to convincing customers. It provides authoritativeness to your blog and makes it sound convincing.

In order to distribute your case studies, you can create a blog post. Apart from this, creating such a case study in your blog can potentially boost the conversion. It also becomes helpful to make special download offers for all email subscribers.

Create video content with your web page content:

It has been researched that 85% of users mostly prefer video content. There is no denying the fact that a blog post contains a great amount of data and valuable information, and a great way of producing this useful information for your potential audience is by creating short videos.

Videos, irrespective of their length, and known for being entertaining and engaging. If you ask any of your readers, they will mostly prefer watching a video version rather than reading a blog post, as humans are more visual people. A video with some exciting graphics can help to bring viewer attention to it. If you already have a content strategy for YouTube, using the blog post information, you can simply create a video and start marketing it. Such a tactic will help you to get viewers from different platforms.

Apart from this, you can also use your blog post to share the video content you have created. You can add a video that is based on the content in the initial section so that people who want to watch videos can watch while others can read. This helps you to get more viewers and readers to your website.

Create an ebook with your content:

If the primary goal of your business is increasing the content amount offered, it is always better to consider gathering content series like templates, analysis of data processes, and interview content.

Ebooks are simply a great choice to boost business credibility, which works pretty well for content offers. Creating an ebook helps you to cover as many subjects as you want. For example, you can provide free ebooks about marketing psychology, channel growth, SEO expert advice, customer support, and a lot of others.

When you choose to publish a book that contains ample information, it reduces the work for you as the majority of it has already been written earlier. The only thing that you need to do now is to organize the content accordingly and publish it in different ebooks for free. Distribution can be done through different ebook channels.

Apart from using this conversion strategy, you can also use ebooks in the LinkedIn content strategy. LinkedIn is known for being a professional networking platform. When you announce to provide an ebook for free in your industry, it helps grab a massive number of audience members looking for relevant information.

Create a SlideShare

If you have a lot of data in your content that you would like to repurpose, this is an excellent choice for you. You can create a slide deck with all the vital data information that you have gathered and upload it to SlideShare. It is a platform present on LinkedIn where you can share slide decks and upload them publicly.

However, if the content you have decided to turn into SlideShare is lengthy or has a huge amount of data, it is better to create a series of slide decks. This will help you provide all the data you have included in your content. Make sure you separate the data according to sections and topics to make it even more convenient for readers to jump directly into the deck from where they can find the relevant information.

SlideShare helps to create data reports that can expand LinkedIn content and help your business stay in the limelight. Remember that not every business makes use of SlideShare, so when you have the chance to do that, you must take advantage. It provides you with the ultimate help to attract new connections. People who are interested in getting data and want to read it in an accessible manner will find this helpful and convenient.

Choose testimonials for product pages and social media content.

Have you got stunning testimonials for your product or services? If yes, this can be a great choice to create a content strategy. This type of testimonial content can be a good inclusion on your product page, or you can start creating a social media strategy with this. It is important for you to understand that testimonials become highly effective when they are visible to customers. So you require choosing the pages accordingly when the testimonials will get visibility.

Adding testimonials in places where customers can check and can improve their buying decision can be extremely valuable. Remember, no customers are ready to invest unless they read testimonials. It helps them to understand that the business has already been trusted by different other people previously. It gives them a sense of confidence. So to improve customer retention power, testimonials can be extremely effective. Put the testimonials in the spotlight where they can find them, like social media and product pages. This will immediately improve the buying decision.

Include new information in your old blog post.

If you have your own blog site, it is important for you to update the blog post on a frequent basis. This should be an essential part of your content strategy. You must not keep updating it as it is when you have a huge number of posts that contain significant information. Choosing those blog posts where you can add even more information by doing a few tweaks, which can be valuable to get new audiences, can be the right approach to be included in a marketing strategy.

Updating your blog is a great way to save time. As you don’t have to write a completely new post regularly and most of the continent has already been present on the internet, all you need is to stack up further relevant and current information.

When it comes to sharing and promotion, it is better to rotate the title and make sure that you create it in a way to help. Readers understand that it has been updated with the latest information. It will help you to get those readers back into your blog and read the latest data along with new readers who have not reached the post until you have optimized it again. Using the current updating strategy will also help you to keep the old post updated and reach new customers or readers.

Choose to include statistics in social media content: 

This is, again, a great way to use your collected data. Use a graphical representation and choose to create social media content from the data. For example, if you’ve already received statistics regarding millennial blog readers, even understand how important it is to include visual experience. Statistics of social media like LinkedIn and Instagram and representing them in the form of visuals will make it look credible. It helps the public to understand that you, as a brand, care for the data and work in a data-driven strategy.

If the statistics you have prepared do not fit the current strategy, it is better to use another platform for distribution. You can also create Instagram story highlights for statistics, and this way, you will be able to make it a part of a content marketing strategy without any interruptions.

Create infographics with your existing blog:

There is no doubt the fact that your blog will have a certain level of information that is relevant to many users. However, as blogs are generally lengthy and have several words, it takes time and sometimes can become boring. As humans or visual species, they would look more for visual aspects. If you understand the way human works, you will be able to reach them easily.

So you can use your existing block topic and all the information you have included to create an infographic. Even if you have a great number of data, make sure to use graphical representation in a very systematic manner while creating an infographic. This visual representation is a great way undertaken by several industries to help people retain their websites while providing them with relevant information.

There are multiple tools available in the market where you can create infographics for free, like Canva. All you need is to use your existing information on your content, create a proper visual representation on Canva and share it on different platforms along with the blog topic.

Use your blog content as a reference for online courses.

If your current marketing goal is to produce video content, you can use it and create a backlog for your content. If your video provides information regarding a certain topic, consider using the video and turning those viewers into the reader of your blog post.

If your video topic has a range of different sections, you can create the video in a way that asks people to refer to your blogs to find a comprehensive knowledge of all the topics from your blog post.

In such cases, you have to make sure that you create video blogs depending on the content that you have created. Make sure that you create a video that includes a cluster of information and ask readers to visit your blog page to get comprehensive knowledge on every aspect individually. This will provide an image of expertise in the topic, and people look forward to communicating with you to find relevant information.

Recap: 

Repurposing Content can help to save ample time for content creators. It is one of the biggest hacks used by top marketers as it helps to improve reach and engagement. So while you are creating a content strategy, make sure that you keep Repurpose in content as a major aspect of it. Especially if you have dozens of content that can be valuable for people, repurposing contingent can provide an ample opportunity to reach new readers.

It requires you to get hold of the right content creators and marketers to be able to become successful in your content marketing strategy. Remember that the market is filled with competition, and you might stay behind until you take the right step. Do not keep all the fantastic content you created earlier as it is, but use them and Repurpose them for the better.

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