Google has never left a single chance to keep experts on their toes. Every time marketers think they have learned the mysteries of Google; it comes with another update and changes. The algorithm update and constant changes in webmaster guidelines are the things that marketers must be updated with.
In recent news, it has been heard that Google has already replaced their Webmaster guideline with Google search essentials. The prime effort to change the name of Google webmaster guidelines is their constant effort to get rid of the word “Webmaster” from their name.
The only reason why Google has constantly been making efforts to remove this term is that these documentations and choices are not only restricted to Webmaster but also for developers, publishers, creators, site owners, and every man who wants to enjoy or leverage the benefits of Google.
Long before I became a blogger, Google had already launched its Webmaster guidelines in 2002. The name Webmaster was attached to it for a long time, but now Google has decided to get rid of it so that it becomes understandable for everyone working with Google that these guidelines are meant for everyone.
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What has changed in Google search essentials?
You’re wrong if you think that Google has only changed the name. You must have known by now that Google never leaves a chance to surprise, even in the most unexpected manner. It has changed the format and has come up with clear terms with examples. Google has tried to simplify to help make the guidelines easier and more understandable. Google has already explained the range of updates made by it.
Technical aspects
Google has now added another section so that it becomes easy for people to understand how they can publish the content so that Google can easily assess and index the page. It includes a complete format to help bloggers get a better understanding of it.
Spam policies
Google has updated the guideline also for spam policies. As we all know that Google never leaves a chance to improve user experience, enhancing spam policies is one of the major sections. This will help owners understand how they would create new content in a way that would not be helpful for people using Google search.
Even Google has added that the spam policies already existed on the search Central of quality guidelines. However, Google has made certain additions to provide concrete and clear guidance with better examples. Every issue like link spam, deceptive behavior, online harassment, fraud, and scam has been explained by Google and different examples.
The spam section includes content on the following topics.
- Topics are related to deceptive behavior, like misleading functionality.
- A new section has been added on other behaviors which might lead to the removal or demotion, like scams, fraud, and online harassment.
- New topics have been associated with the new content and link spam.
Best practices
Google has emphasized best practices so that people start taking them as an essential aspect while creating websites. It will help people understand the best way to create content that can help viewers and the website be easily found. The prime intention is to help websites get discovered by a very targeted audience.
Following are the changes made by Google:
Google search essentials:
You will no longer find the webmaster guideline overview page as it has been replaced with new sections. Now you can find spam policies, key best practices, and technical requirements.
Technical requirements:
This section emphasizes the needs of Google from all the websites that want to get discovered in Google search. Understanding and following the guidelines can help web pages get discoverable in Google searches.
Spam policies:
It has replaced the quality guideline section in the webmaster guideline. Other relevant examples have been written in more precise language. Some of the critical updates in this section include the following.
Malicious behavior and malware: You can find complete information which was previously available in the security section.
Link Spam: It provides a complete view of the previous pages that were on link schemes and paid links.
Thin affiliate pages: These consist of a combined view of the pages on affiliate programs and thin content.
Hacked content: It includes command information that was previously present in the security section.
Other New sections are:
- Copyright removal request
- Misleading functionality
- Scam and fraud
- Online harassment removal.
Creating people first Content: Here, you can find documents that provide advice from Google about the way to create a genuine and helpful blog post and also the core update. However, none of these contents are new.
