Gambling apps have recently made massive popularity in the market. The casino and gambling industry has a huge market share of $306.5 million on an annual basis. Most gaming and casinos have taken advantage of proper marketing, and now they can eventually start leveraging the opportunities of advertising digitally. The ability to use Google ads will help this industry to set a new milestone.
The recent advantage will have a clear impact on this industry. Not only will it help businesses to make huge money from digital advertising, but also it provides an opportunity for advertisers to earn good money as this industry is really huge. However, it requires the owners to follow certain practices to ensure running the ads is seamless.
Google has knowledge about the earning power of this gaming industry. Now it has made it even easier for gaming companies and casinos to seamlessly advertise Google ads. At the same time, there have been several controversies regarding gambling ads in the past, which has made casino marketing quite a tricky domain. Hence, it is much required for professionals to be aware of the needs that they have to keep in mind while creating gambling ads for Google.
Table of Contents
Understanding more about the Gambling ad policy for Google:
There is a need for marketers to understand one single thing, and that is Google always has a very strict policy, especially when it is about promoting or advertising online gambling and gaming. It is true that you will require using the ad word promotion library for creating marketing materials. There are chances that the Ad might not get approved, and in the worst case, there are chances that the website can be completely removed from the results.
The library includes all the promotional assets provided to the advertisers, like landing pages, text, ads and banners, so it requires advertisers never to violate the rules. Therefore, here, we have created some of the basic things that you have to keep in mind while creating Google ads.
Some basic guidelines:
Any dedicated marketer who has a marketing budget would require reading this before creating Google ads. This will help you to understand what you can include in your ads and what you must not. Following the few guidelines will be helpful in creating an effective Google ad for the online casino.
You cannot directly promote online gaming:
You need to know that Google will prohibit promotions associated with online gaming or casinos that do not follow local casino regulations. However, in case the gambling website abides by the laws of the country where it is operating, there are chances of getting the advertisement approved. In order to get easy approval for Google ads, you have to make sure that you include disclosures on the ad by mentioning the country where it is available.
Adequately disclose the relationship or profits with the online casinos:
It is important to properly disclose the relationship with online casinos. In case your gambling website only provides table games like BlackJack and Roulette, it is crucial that you include a disclosure in the ad written in text that explains the type of games the casino offers. Casinos that are into table games must advertise separately in different campaigns that should not have any detail regarding the non-table gaming options.
Make sure never to bid on the trademark terms:
It is important for marketers to understand that search engines would never return results in a general way where it contains trademarks. These are considered keyword spamming by this search engine. In order to properly promote your gambling website with the use of trademark terms, it will need to have prior permission from Google before creating an ad.
Make sure not to show or create misleading ads:
There is a need for marketers to pay attention to gambling ads while creating ads. Properly explaining the advertisement is essential. In case the ad is misleading, it can result in suspending the account for Google ads. To make sure that you are complying with the policy, it is important that you specify if you are promoting paid games or free games within the ads. Apart from this, also make sure to include text below ads which can clarify the kind of promotion or service being advertised.
Other important requirements:
Advertisers need to have proper certification for Google ads.:
Before and in Google ads, it is vital for advertisers to have all the essential requirements. The minimum requirement to be able to send ads on Google is to have Google Ads certification. It is verified by Google as it helps him to understand that you are an expert in online advertising and understand how this platform works. You will be able to find more information regarding the certification of Google ads through the Google support website.
Advertisers require creating a landing page where it shows information regarding responsible gambling:
Advertisers have to make sure that they do not include even minor errors. As it is about casino and gambling ads, even minor errors can become prominent for businesses. It is vital for advertisers to mention that the games are only for people above 21 years. Such warnings require to be posted While creating the ads. It also must include the dangers of compulsive and addictive gambling along with other information that will help people understand where they can get help. In case you don’t abide by the requirements of Google ads, especially for the gambling industry, it can restrict the operation of business From the online platform.
Types of Casino Ads Accepted By Google
Google has specifically mentioned the casino and gambling games that are allowed on the Google ad platform. The approved content list would only include advertisements for the following types of casino and gambling games.
- Offline gambling: It will generally include promoting real casino games with physical gaming establishments.
- Online gambling: Google also allows online gambling to promote online casino games that make use of real currencies on money with cash value. It also gives permission to advertise links with Content regarding informative gambling, like information about gambling and other educational materials.
- Social casino games: Google also permits the promotion of gambling-like games where there is no such opportunity of getting monetary prizes. This type of advertisement is greatly different from the others as there is no chance of winning real money. It generally includes promoting gambling destinations to earn rewards in cash.
Understand the benefits of Gambling and Casino Google Ads:
The application and restrictions process given by the search engine might seem a tedious task for many, but when you are able to target and create add content properly, it can have a significant payoff. As per a renowned company, 90% of the users on the internet check Google display ads.
This means that there are more chances For the relevant users to check your ads. Additionally, as it provides advanced targeting options, you can set the Google ads to meet your exact requirements. You can select the target audience, interest, location, match, demographic, viewers, and a lot more. The amazing reachability of Google ads makes it a viable investment.
To be precise, when you follow the basic restrictions and requirements of Google ads by checking the guidelines, it can work as the central marketing tool for casino businesses. It is important to make informed decisions and understand the specific requirements of Google when it comes to promoting gambling and casinos. As Google can take Irreversible actions, it can have the worst consequences on the website or business.
Conclusion:
So, these are some of the most common things that you have to keep in mind while choosing Google ads for gambling. As the gambling industry has several restrictions, there are chances that it can get rejected. Getting help from professional marketers would be beneficial in such cases as they are much aware of the gambling industry.
FAQ
Should I choose a marketer to create gambling ads in India?
If you don’t have much knowledge about the way to create gambling ads on Google, you must take help from the experts. As there are certain rules and regulations that you require following, making sure of choosing the right expert or agency will be valuable in the promotional process. This way, you will be able to create ads and grab the market.
Are gambling ads prohibited in Google?
Yes, but there are certain dues and don’ts that you have to keep in mind. Make sure that you read the regulations before creating Google ads to leverage the benefits of it.
