How to Optimize Your E-commerce Website for Higher Conversions?

Do you know whether your e-commerce is able to perform the way it should? If you are new and you’re not able to understand the perfection that you need to achieve when you have an e-commerce store, all you need is to keep working to improve yourself. Undeniably, e-commerce optimisation is known to be a valuable aspect, and it is more about making some tweaks to improve the performance of a store. Remember that improved performance will result in increased conversion. However, how do you understand the changes that you need to make to the website?

You must understand that only changing the wrong things would not make things work. Even when it will have a slight impact on the bottom line of your store, it can not improve the store’s performance. In order to help you understand the changes that you need to make and how they can impact the overall performance of your e-commerce store, I have created a proper optimisation Guide. This will have a clear impact on the conversation rate.

In this guide, you will be able to get knowledge about the things that you need to optimize in order to reach the ultimate success.

Calculating conversion rate:

Before we dive into understanding the way to optimise your e-commerce website, it is crucial that you pay attention to the basics. You will be surprised to know that there are many store owners who are not aware of the need for store optimisation. The major goal of improving the performance of an e-commerce store is associated with optimising the conversion rate. However, before doing that, it is important that you fathom the definition of conversion rate and how to calculate the current conversion rate of your store.

Conversion can be defined as several things, but most commonly, it means a cell. According to the statistics, the desktop conversion rate, on average, is 2.1%. This rate is most commonly expressed in percentages and other numbers who purchase certain things when visiting your website. Therefore, a major part of the e-commerce optimisation Guide is to focus on the way to improve the conversion rate. This means that you will be able to get more people and have improved chances of getting converted into a sale.

Tips to improve the e-commerce conversion rate:

E-commerce optimisation is actually defined as a comprehensive approach that will help to improve the conversion rate of your website. You have to make sure that you pay attention to everything from the navigation to its layout to the elements and design in order to understand the look and feel of your website. Removing excessive flux from the website can improve the purchase rate. So, without any further talking, let us take a look into the best optimisation tips that you can follow in order to improve the conversion rates.

Improve and update regularly:

One of the most important e-commerce website optimisation steps is to understand the need for changes. As the trends continue to change very quickly, it is important for you to go hand-in-hand with it. If you don’t update the landing pages or product pages, it will result in experiencing a huge drop in traffic. As the landing pages are critical in order to make the first amazing impression, it is the major part of e-commerce optimisation. These pages are the ones that your audience will generally land into, and hence, it is important that you properly optimise them.

In case you don’t focus on optimising the landing pages and product pages, it is going to increase the bounce rate. So, the following are some of the major things that you can do in order to improve and optimise these pages.

• Add some special offers: In order to generate more customers and more interest, you can create an ad with special offers on the landing and product pages.
• Find out the best-sellers: Another amazing option that you can choose is curating best-selling products from the website in order to help your customers view them when they visit your website.
• Make use of the product reviews: One of the best ways to improve conversion and gain trust from your customers is by using the product reviews on your website. Remember that people mostly trust the opinions of other people before buying. When they find other people who have used your platform and loved the product, there are more chances of buying.
• Make use of high-quality pictures: As it is an e-commerce website where you can showcase your product, you have to make sure that you are using high-quality images. In order to help buyers make a proper purchase, make sure to update products from different angles. Additionally, give them the ability to zoom in to find other details.
• Use performance testing tools: The next important thing is to use A/B testing to determine on-page elements that are converting more. Using the plug-in would be beneficial to help you find out the highest-selling products.

Improve the page load time:

One of the most critical aspects of any e-commerce website is ensuring the load speed. There have been several studies that have been made to find out that the bounce rate of any website increases when the website loading speed is higher. Therefore, you have to make sure that your e-commerce website only takes a few seconds to load. You need to keep one thing in mind, and that is no matter how engaging your website is, if it does not load before your customers leave, it is of no use. So, improving the loading time is one of the critical aspects of e-commerce optimisation.

Following are some of the steps that you can perform to increase the website loading times:

• Check the areas of improvement: By making use of some of the best tools available in the market, you will be able to understand the website’s performance. These tools, when integrated, will help you to make necessary changes by telling you the areas that require improvement.
• Choose a faster hosting platform: It is important for any e-commerce owner to choose the right hosting platform for their store. As it will bring multiple customers to the website, a scalable and fast e-commerce hosting website can be beneficial.
• Look for a faster theme: The theme that you choose will have a huge impact on the performance of the website. So, while choosing the theme, make sure that it will not take much time to load. Also, make sure that you use the compressed version of the images to improve the loading time.

Get rid of distractions:

Remember that a well-designed e-commerce store with fewer distractions is always a great idea. Even when you have a lot of information to put in, you have to make sure to be strategic. Including too many moving elements becomes a distraction and has a clear impact on the performance of your website. The major part of optimizing your e-commerce store is to identify the unnecessary elements that you do not need.

Make sure to create a proper strategy before designing. Using a footer to include the necessary elements would be beneficial rather than creating a sidebar on every page where you ask them to sign up. There are several audit tools available in the market that are beneficial as these tools can analyse the performance and help you to get rid of the objects that are clearly affecting the performance of your e-commerce optimisation.

Content personalisation:

These days, shoppers are most commonly looking for a personalised experience. No more one-size-fits-all approach is applicable to e-commerce businesses. Every one of your customers is looking forward to getting a premium treatment, which is a major thing that all store owners need to prefer. In case you’re unable to provide that, you will certainly lose your valuable customers. If you have still not personalised customer journey, depending on their buyer, Parsona, you’re likely to lose a lot of sales.

Following are some of the major steps that you can take to optimise your e-commerce website.

• Give recommendation: One of the most common examples is Amazon, which uses this approach. It has a great effect. Make sure that you offer related products and recommend the customers to have a look into them. Providing product recommendations can greatly boost the purchase rate of any e-commerce store.
• Use geolocation: If you’re someone who has global customers, make sure that you are using the Jio targeting feature in order to provide products depending on the availability according to the place and the currency. Remember that if a customer from Asia is looking for a product and You Are offering the product in US dollars, they are likely to leave you.
• Customise according to the device: It is important for you to become versatile. You have to understand that people these days use different kinds of devices. So, your e-commerce website store needs to be prepared to provide exceptional experience on different kinds of devices so that shoppers are able to enjoy a great experience.

Make sure to pay attention to mobile users:

According to Google, it is important for any website owner to understand the effectiveness of mobile users. As mobile commerce sales are continuously on the rise, it is vital that you create a product that is mobile-friendly. So, when it comes to optimising your e-commerce store, creating a friendly e-commerce website is something that you need to keep in mind. As the number continues to grow, it will also result in improving your e-commerce store. If you have not really paid attention to creating a mobile-ready e-commerce store, you might be missing out on a lot of audiences.

Following are some of the steps that you can perform.

• Check the compatibility for mobile devices: Make sure to use the different resources available in the market that will help you check the mobile compatibility of the graphics and content present on your e-commerce store. You will be able to find out whether the products are visible and the descriptions are readable. Creating an easy-to-navigate and highly responsive website on mobile would be beneficial.
• Choose minimalist design: You have to make sure that you get rid of unnecessary elements from your e-commerce website. That is taking up a lot of space. Make sure that you keep it clean and use a minimalist design. Leave adequate space for product categories and CTA.
• Do not use text-heavy content: Make sure that you are mostly dependent on visual content, as it is an e-commerce website where your visitors will initially take a look at the products before buying. Additionally, it is a no-brainer that you require compressing the images in order to maintain the website loading speed.

Make use of tracking tools: 

Just because you have created a great website that has amazing designs does not necessarily mean that he will be able to get ample engagement. You have to make sure that you properly use the analytical tools to keep track of the important metrics and KPIs. It will help you to find out what is working and what is not for the e-commerce store. 

You will be able to find out the areas in the website where users are constantly dropping and the elements that are leading to increasing the number of users. Make sure to always remain armed with ample data to optimise conversion. Improve poorly performing elements and get rid of unnecessary elements to improve your overall performance.

Make use of the right tools in order to understand the user journey and keep track of the store’s performance.

Pay close attention to the checkout process:

Remember that every customer is sceptical while using your e-commerce store for the first time. So, you have to make sure that you properly pay attention to every aspect of your store. You have to pay special attention to the checkout process and optimise it properly. You have to make sure that there are no ups and downs during the checkout process, as it will result in making it hard for you as a brand, and customers are likely to go back.

Remember that no one would like to find the final checkout process extremely tricky. You must also offer Guest checkout in order to reduce the abandonment rate.

Conclusion:

So, this is everything that you need to know about the e-commerce optimisation process. As it comes to improving the conversion rate, it is important that you pay attention to e-commerce digital marketing. However, if you are not aware of the steps that you need to perform or a proper e-commerce marketing strategy, it is always better to seek help from an e-commerce marketing agency.

Remember that if you want to improve your sales in the current market, you have to choose the best e-commerce marketing services that have a proper understanding of the areas which require optimisation. With a proper e-commerce marketing strategy used by an agency, it becomes beneficial to fulfil your objectives. Additionally, choosing an agency would be valuable as you will be able to pay attention to your core business while the marketing aspect can be taken care of by the professional marketers in the agency.

Frequently asked questions