How to make your content Viral online?

Probably every content creator dreams of creating viral content that will be shared throughout the globe. No wonder viral content not only boosts sales but also makes you some sort of celebrity. However, it takes a perfect piece of content that everyone will like and find approachable. Unfortunately, not all the content that is produced in a day gets such a massive level of popularity. 

However, this does not mean that you are not trying. All you require is to create potential content that has some appealing things to attract people. Even when viral content gets viral overnight, there are a lot of factors that are well thought out behind creating such content. You might be able to use various steps to improve its engagement, but the core value needs to be created in the content itself.

While the internet might have several other informational pieces that will provide you with strategies to create content that increase the potential of going viral, here I have found some of the proven ways after researching the internet. These are the finest ways that have the potential to create viral content. 

However, I cannot guarantee that you will certainly be able to create viral content immediately, but after some research and practice, you will be able to create viral content. So, let’s check out the techniques. 

Tricks to creating viral content

Quality Above Quantity 

The very first thing that you need to concentrate on is creating quality content. Even when the post does not go viral, continuously creating content will help you improve quality and traffic. This is required as, being a part of the search engine, quality traffic plays a significant role. 

You must keep in mind that your content is the first thing that will attract viewers. Without proper content in place, you will not be able to acquire or achieve the goals that you desire. So rather than choosing to create a lot of content, pay attention to its quality.

So you must be thinking about how to improve the effectiveness of your content. Well, here are some of the ideas that you can use to get started.

• Do not use long paragraphs or sentences in your content.
• Tried to use easy-to-understand words.
• Do not keep any fluffy or unnecessary information.
• Be proficient in spelling and grammar.

While these are some of the essential things you need to check while creating content, you also need to ensure that the idea behind it is relatable. When your audiences start relating to your piece, they will start sharing and making it go viral.

Induce positive emotions 😍 🥰 😇

Research says that emotional contents have the capability to perform three times higher than general content. Whether it is love or anger, your content must have some emotional context to help your readers connect. However, you must be strategic in using emotion. Depending on your industry, you have to invoke feelings strategically.

Now, you must be thinking about how to induce emotion or what kind of emotions you should invoke. Well, to kickstart viral marketing, it is always better that you choose positive emotions. While you create such posts, you have to keep in mind the sole purpose of your content as making the readers feel good.

Have you observed that people always look forward to animal videos and kids’ movies? The reason why humans are easily attracted to this kind of movie is because of the emotions that they feel. The positivity compels them to watch such films. 

You can choose any emotion in your content with enthusiasm, love, joy, and happiness, as it will help you go a long way. Readers are more likely to share this type of content.

Don’t forget to include entertainment

Keeping a good amount of entertainment value in your content improves the chances of going viral. Some of the most common examples are posts, memes, and videos that can easily make people laugh their hearts out. Hence people share them with their friends and families.  

In fact, you yourself will observe to read something that has more humorous value. Whether it is Twitter or Facebook, humorous content always has a place in our busy schedules.

The only way to create viral content is by including a good amount of entertainment that is accepted by your target audience. The chances of most material might not be accepted, but if you keep the entertainment factor mostly humourous, there are some chances of creating viral content.

Create simple content 

If you want to make content that is easily acceptable to most people, you have to keep information that is understandable and simple. If you are an author and write a piece with tough English and challenging sentences for ordinary people to understand, it will only increase the bounce rate.

So, you must pay attention to creating simplicity in the most sophisticated manner. Keep elements in your content that people of different age groups can absorb.

Apart from this, don’t just fill up your content with unnecessary information. It is better that you choose to inform your readers about the topic that you have chosen.

The created content must be done in a way so that readers can quickly point it out. You don’t want your viewers to get away from your post by making them feel bored. So keeping it to the point with easy English will help everyone understand and relate to your post.

Use catchy headlines

Often headlines are the first thing that we always observe. Whether it’s Facebook or a newspaper, we check the headlines first. If the headlines keep us occupied, we move ahead to reading the entire content. Similarly, if you want your readers to read the full content, you must initially pay attention to creating attractive headlines.

Based on the topic that you have chosen, you have to create headlines that will provoke your audience to read the entire content. Use powerful emotional words or question people, so they read the content to get the answer. Their curiosity will be the point where you want to hit.

So, practice creating headlines that will have words to build a quest in your readers, and they keep searching for answers. This will keep them stuck to your content.

Make a list of information 

You have to list down all the information that you wish to include in your content. You need to think from your readers’ perspective and create content in a way that will keep them interested. So list out all the information that will make viral content.

Even when your content fails to become viral, it will still become an evergreen piece for your website. So, when you create a complete list of contents that you want to include, it will become helpful for you.

However, don’t forget to keep a sync with the previous paragraph to the next. Be on the topic, create a list in a synchronized manner, keep the quest alive and be precise yet appealing to your readers.

Find out the right content-length 

You have to decide on the content length before choosing to write content; however, you must know the right length based on your business or company.

On average, content over 2000 words is generally shared twice, while content that has less than 1000 words has fewer chances of sharing. However, this is again something that is based on business dynamics.

Finding the length of a viral post is a matter of trial and error. I know you have already read many posts where the experts say that creating content with over 3000 words is ideal for businesses, but I have also observed many top pages performing excellently with less than 1500 words.

However, once again I would like to remind you that it is completely based on your business vertical. So here are some of the most common things that are likely to affect the length of your content.

• Target audience
• Content quality
• Your industry
• Valuable data in your content

Till the time your content becomes valuable for your readers and they are able to acquire detailed insight about everything they need, it is a perfect piece. However, make sure that the content is readable and not monotonous.

Keep your audience engaged 

As I mentioned, you must create stunning content with perfect headlines. All of these are mentioned to improve audience engagement. If one of your readers has commented on your post, you must respect that person by acknowledging them. You should definitely respond, whether it is a positive or negative comment.

When you start connecting with your readers or audience, it will only boost your brand reputation. You must create a habit of addressing things like negative comments. Remember that when you start interacting with your readers or consumers, it gives them a sense of importance. They feel that you, as a brand, value your customers.

So, start making a habit of answering the comment and keeping your customers engaged. If it is long content, you must create paragraphs and make sure that you have some fantastic points that will compel your customers to keep reading. 

Add visually pleasing elements to your content 

Images play an essential role in any content. It is one of the most effective ways of improving the chances of creating viral content. This is why it is a must when you want more engagement in your content or post.

You can take a look at some of the most common viral content in the market. If you check, you will find the number of visual effects included in those contents. Whether it is a still image or an animation, visual aspects always play a vital role in attracting readers.

Remember that humans are visual species, and a great picture can invoke emotion. So, when you can mix both text and image together, it is likely to become viral content. However, make sure to use high-resolution pictures available on the internet or use genuine pictures. 

Make your content easy to share

Over 92% of content marketers have to say that social media is one of the only platforms that can make any content viral. So when you create content for your website, make sure that you share it on your social media platform.

It is always better if you have your business page on Facebook and keep sharing the content on it. Remember that only social platforms can help you to achieve your goals of getting your content viral.

Apart from this, if your website is well-known and people have already checked your content, they will likely come to your website. So, you must not forget to include the social sharing button on your website. On all content, it should become more accessible for your readers to share on social media.

So, use any content management system and keep adding the social sharing button. Make it as convenient as it can be possible for you.

You have to be insanely practical

Irrespective of the topic you have chosen to create, you need to have expertise in it. Remember that readers today have the knowledge, so they will not choose to read any bullshit and fictional stuff. So if you want them to visit your page and read your content, you have to be informational.

So create practical content with the right information. All information you put must be given in a way that you own it. This will give them a sense of your reliability about your knowledge and expertise. 

Give more facts

People these days want to stay informed about everything possible. This is why Google is one of the most common platforms people use whenever they want to get information. So when you offer them a piece of content and want to make it viral, you have to produce facts that back up your information. 

This will also help you to improve your reputation.

Not only do such types of content have more chances of going viral, but also these contents contribute a lot in performing exceptionally to search engines. The reason why is that people find valuable information with facts and statistics.

Find out the peak hours 

You must be very researchful about everything when you wish to create viral content. While you know everything about the way to write viral content, you must know when and where to publish it. One of the best tricks to get the attention of the masses is by knowing the exact time to publish.

It will take a lot of analysis to find out when people are actually active. Once you are aware of the peak time, it is recommended that you choose that particular time to publish your content.

In case you feel that you will not be awake or working at that point in time, it is better you use automation tools. Keep your post scheduled and make sure that it is launched on your social media at that particular time. This will only result in improving engagement and interaction.

Create more infographics 

As I have already mentioned above, humans are visual species that would like to find more visual elements. It becomes easier for them to grasp information. So even when creating content, it is always better to include infographics. This has been one of the most popular ways of working over the years. 

Infographics are three times more shared compared to general content.

Now when you are creating infographics, you again have to make sure that it is fueled with the correct data and statistics. Not only a great piece and graphics must be to the point, but they must be backed with a full stock of information.

Be in trend

While I will not tell you to follow the trend blindly, it is better that you follow some rules. Remember that if you don’t follow the trend, you might go back. Since people are continuously evolving, their needs are also growing.

So, understand the trend that is going on and try to follow it accordingly. You can find a lot of tools available in the market that will talk about the trends. So follow them but make sure that you don’t lose your uniqueness.

Don’t forget to please a call to action button

Now that you know the way to create content and when and how to publish it, it is time that you should not make any single mistake. By this, I mean you should not forget to create a call to action button. 

Even when you are creating content that is informational and has nothing to do with the purchase, there should be a call to action button as simple as that compels your readers to take action.

If you want your people to make your content viral, you can put a simple call to action button like share now. These are some of the most common ways to request people take action. However, if your content has certain products you want them to try, you can use other quality actions like Buy Now, Purchase Now, Try It, and a lot more.

Keep analyzing your post 

Last but never least, the most important thing is to keep an eye on your post. You need to find the data if you wish to improve the chances of making viral content. You need to check how people are interacting with your specific industry, social post, and website. The data can give you ample knowledge about your customers’ or readers’ behavior.

If you find most people are reading one or two specific content, find out what it is all about. Create such content more frequently with better data and facts. Make strategies to get them shared and improve the chances of making viral content.

The ball is in your court Now! 

So now that we have got comprehensive knowledge about how to make your content go viral, it is time that you start creating one. Remember that viral content is not created with the intention of getting viral, but it has the information and impact on the audience that compels them to share it.

When your content has the emotion and information adequately placed, it has more chances of making viral content buzz. Hopefully, from all the information that I have provided, you will be able to create one such viral content. However, don’t forget to make your content marketing strategies after creating viral content.

Frequently Asked Questions