How can I promote my gambling site on Google AdWords?

The casino industry is evolving at a huge rate. In the recent market, the industry has a massive $306.5 billion in the US itself. Gambling and casino institutions have been able to move ahead in the competition by taking advantage of online marketing for years, and recently, they have started leveraging the immense benefits and opportunities provided by digital advertising.

This immense rise in the gambling industry has also taken part in the search engine. Google is completely aware of this industry and its earning power. It has also made it convenient for gaming companies and casinos to leverage the advantage of Google ads. However, there has been some controversy surrounding the Google Adwords associated with gambling ads.

But casino marketing, as always, is a tricky subject. So, it is vital for marketers to be aware of the different types of requirements and challenges that come with gambling advertising on popular search engines like Google. If you want to enjoy the potential of Google Adwords, you need to understand all the potentials that are offered by this popular search engine. Keep reading this guide to get detailed knowledge about gambling advertisements on Google Adwords.

All About Gambling: 

The very first thing that we should definitely point out is that gambling is just not about casinos and the games associated with it. It is a huge industry that has different angles available for different purposes and in different formats. Therefore, sports betting, lottery games, dice-based games, slot machines, carnival games, and several other activities also are categorized under gambling. Even coin tossing is a part of the gambling discipline.

It involves simple mechanics where you have to wager something that has value on a specific outcome, which is completely unpredictable. The gambling procedure is strongly based on the transparency of the entire thing, which is either you lose or win. So, it requires total honesty in the gambling activity along with the participants involved in the game.

However, the considerable cash turnover in this industry also attracts scammers. Hence, to eradicate risks and online threats, a lot of security protocols are being taken by the owners. Besides, there are also individual regulations based on the country. Having proper knowledge about the law becomes helpful in understanding the challenges that might come your way.

So, to understand why you are not able to promote the gambling website on Google AdWords, firstly, you need to understand the basic requirements of advertising on Google.

Top requirements of gambling websites for advertising on Google AdWords:

Irrespective of the type of gambling, whether it is a casino game or fantasy sport, you must be aware of certain restrictions and abide by the rules to advertise on Google. There are four major policies that are applicable to advertisements on Google for gambling websites.

• Must have Google ad certification: Google ad certification is the first and the minimum requirement if you want to use Google for advertising your website. This certification is a verification to Google that you are an expert in online advertising and you have an understanding of how this platform works. You will be able to find detailed information about the Google ad certification process on the support website of Google.

• Must choose all the approved locations: In order to get your ads seamlessly approved by Google, you must select the locations properly. You have to make sure that your ad is valuable and caters to the audience from the approved nations. You will find a vast list of countries along with the local regulations provided for casino and gambling-related ads on the support page. Make sure that you thoroughly read it and abide by the rules to get your ads confirmed and approved.

• Must have a good landing page with information regarding gambling: It is a necessity for advertisers never to add minors in casino and gambling ad targeting. You have to make sure that it does not include anything below 21 years of age. You should post warnings about the dangers associated with compulsive and addictive gambling along with all the information on how someone can get help. It can have severe repercussions when you don’t abide by the requirements of Google ads. All advertisers that violate the policies will further be restricted from operating in the United States using the Google platform.

• Ads of casino and gambling games permitted by Google: Google is very serious about casino games and gambling websites. It has all the set of information provided to the advertisers. You will find a Content approved list that includes advertisements for the following.

• Online gambling: Online gambling advertisements will permit users to promote online casino games that make use of currencies or real money to wager with the cash value. It will also allow advertising that is associated with content regarding online gambling, like gambling-related information or educational materials for gambling.

• Off-line gambling: It will include promoting the real money-based casino games present at the physical establishment.

• Online non-casino games: Advertisers can advertise for online games that generally are associated with gambling and real money. It includes sports betting, lottery tickets, online slots, and much more. 

• Social casino games: In this section, advertisers can promote games that are like gambling, where there will be no opportunity for monetary value and prices. This advertising type is a lot different from the others in the list as there will be no such promotions to win real money. It includes promoting gambling destinations that users can visit to earn rewards or cash.

What are the benefits of using Google Ads for Gambling Campaigns? 

No denying that advertisers do a lot of studies and use the correct procedure, as Google AdWords is one of the best places to acquire tremendous traffic visibility. There might be immense restrictions, and its application process is definitely a tedious task. Still, it can have a significant payoff when you target correctly and create the right ad content. 

According to a major institution, 90% of internet users check Google to display ads. This again means that when you create the ad most desirably, it will be checked by more people. By making use of the advanced targeting capabilities, you will be able to show these ads to the targeted audience and viewers who have an interest. You can use the demographics and choose a location, interest, and much more to personalize the ads. The reach of Google ads makes it one of the best investments.

You need to follow the basic restrictions and requirements so that Google can serve the best fruit on your table. It is one of the most useful marketing tools for gambling businesses. So, it is vital for marketers to remain informed and include the correct information for promoting the casino and gambling according to their plans. However, the rules will continue to change just as the industry is changing. So if you want to leverage the potential of Google ads, you have to be knowledgeable about their policies.

What are the different ad formats recommended for gambling advertisements?

• Social bar: You can create interactive ads with social signals to improve user immersion and develop a sense of urgency to motivate users to make instant purchases.

• PopUnders: You can also create full-page ads that can attract the attention of your targeted users. It generally appears in a new window or tab of the browser. It has been studied that this ad format has the most extensive capability to drive huge traffic volumes. So, when you want to reach many users at the same time, pop ads are your companion. However, the only challenge is the demanding design you need to create. You have to make sure that it is compelling enough to retain the viewers.

• Native ads: These are the type of sewn-into core content of a page which is also an outsmarting AdBlock. These banners generally meet the needs of users who are primarily interested in gambling and similar other activities.

• Push ads: It is more like the endangered website push ads. These are the formats with a range of pre-design templates which have the ability to grab massive traffic.

Even when you know the different types of ads that you can create for your Google ad campaign, you will still stumble upon making mistakes. So in order to help you avoid such scenarios, here we will talk about the prime reasons why your ad gets disapproved.

Expert’s Advice On Creating a successful ad campaign for Gambling Sites: 

Prior to Starting and testing traffic

• If you choose to promote any non-proprietary product, you have to ensure that you have all the necessary materials like logotypes, slogans, descriptions, landing pages, and images ready. You need to ask your advertisers to give quality illustrations.

• Check the ultimate conversion flow of the campaign, as this is the heart of your strategy. Select a CPM pricing model for your campaign with better conversion flow like cc submit, double deposit, deposit, et cetera. You can choose the CTA pricing model while offering shorter conversion pro like trial, SOI, install, DOI, sign-in without deposit, et cetera.

• You need to make the long run tests like complicated conversion. So, you must be careful not to spend all the funds in the first few days.

• Pre-Landers are extremely crucial in pre-warming the loads, so you must pay attention to them. Use platforms to store pre-landers and get insights without reinventing the wheel.

Testing the campaign and launching it 

• While exploring new traffic sources or ad networks, you can choose to popunder ads. The first reason is that they are really cost-effective, and the second is they would not demand huge amounts of money for creatives. The traffic volume for this kind of ad is almost 2BN impressions per week. The next choice is animated social bar ads.

• Start testing the campaign with a minimum bid. It is recommended to avoid outrunning the market by setting huge bids.

• While you’re starting, it is better if you set broader targets and do not make over-optimization.

• Do not create a multi-geo campaign, as the thumb rule is submitting separate campaigns for every Geolocation in the target.

• Despite blacklisting or white-listing traffic sources for the vertical, it is better to put them off and test unfiltered traffic.

• Make sure you add tracking tags on the landing page URL, as they will give you information about the traffic source that is giving you more conversions.

What can happen if you violate the policies of Google ads?

• The disapproval of extensions or ads: Extensions and advertisements that do not adequately follow a policy might get disapproved. Any disapproved Ad will not be able to run until you choose to fix the policy violation or create an eligible ad.

• Suspension of your account: There are chances that the account might get suspended if you have violated several rules or committed a serious violation. If something like this happens, all the ads you have created in the suspended account will immediately stop running and will no longer accept further advertisements. The related account will also be permanently suspended along with suspended creating new accounts.

To make sure that you can have a positive and safe experience, Google offers a massive list of information. It requires advertisers to comply with the rules and regulations. So, it is a must for advertisers to be knowledgeable about the policies and stay updated about the requirements.

Some essential tricks for online gambling advertisements: 

• Make sure to add smooth integration with eye-catching visuals. It is one of the biggest trends in today’s environment. You definitely have seen such a noticeable transition to the Ad segment in the YouTube videos. 

• Keep in mind that most of the subscribers are digital natives, messaging apps, and using social networks. Well, you have to make sure that you connect with them in an acceptable manner to boost the chances of getting clicks and conversions.

• Include influential creatives, as people have a sense of trust from the advice and recommendations provided by other people. So you can take help from a renowned influencer for advertising gambling products as it can be a great way of gaining the trust of a targeted audience.

• Create a compelling copy even when it has CTA buttons and push-ad headings. Make sure to add success stories and other positive reviews as it hits the emotions and impulsive behaviour of users.

• Refrain from misleading your audience, or don’t make a false commitment that you are not able to execute. Deliver what you’re promising, and you will get double from the efforts.

Final Thoughts: 

Even when gambling is a controversial topic, when you have the knowledge about the right way to perform the task, you will have the most outstanding results. There is no denying that the online world is enormous and provides a vast opportunity to grow. Besides, when it comes to Google Adwords, it is one of the easiest ways to reach the targeted audience. 

You can do SEO for gambling sites using all the information mentioned above. Even when there will be restrictions and a lot of effort needs to be put into creating campaigns for Google advert casinos, you need to follow the rules to not get negatively impacted. However, it might seem tedious to many new in the market. SEO can be difficult and challenging for online gambling sites.

In such cases, choosing an expert for SEO gambling sites can be valuable as they have knowledge in creating suitable ad campaigns that can have immense value to the gambling sites and promote them properly. If you are looking for one such name for creating sports betting paid ads and ads for your gambling website, choose Digital Habibi. With years of knowledge about the ways to promote gambling sites, I have acquired knowledge and understand how to promote these websites.

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