We all know the power of social media when it comes to building and improving audience engagement. However, success does not come on its own. It requires a robust strategy to succeed in your endeavour. One of the best ways to get excellent outcomes from your social media strategy is by creating high-quality content for all the social media platforms you’re using.
The reality of those brands that are getting attention from the audience is that they are able to produce quality content for different social media. Since various social media has different types of audience and features, it is necessary for you to understand the specific need and then start creating.
So, you’re probably thinking, what should I create?
When it comes to social media channels, you must rely on posting more than just text-based updates. However, if you want to leverage the actual benefits of social media platforms, you need to be creative. If you are about to develop the editorial calendar, make sure that you create a range of content that has the ability to drive traffic and success.
So, in this guide, we will find out about the top 15 different types of social media content you can add to your calendar to make it beneficial for your business.
Table of Contents
12 Types of Social Media Contents To Create:
While the list of contents can be huge, I have compiled a list of the different types of social media content depending on their ability. If you can create such social media content, it can necessarily drive engagement and increase the audience count on the platforms.
Even when not all types of content are suitable for all types of social media platforms, you have to understand what works where and when. Make sure to have a solid content marketing strategy for your social media to drive improved traffic.
Live stream:
Live streaming is another effective social media content that has enormous potential. It has been replacing professionally produced expensive videos. These live streams can be a great way to improve real engagement from the potential audience.
Whether you are simply using the question-and-answer format where you have to answer the questions regarding the launches, products, or services, or a regular scene featuring live streaming, it is great social media video content. Q&A Videos in the live stream are generally the questions asked by the audiences.
There are many cases where the Live Streams are low-budget, especially when run on a smartphone. You don’t have to have huge budgets. It is undoubtedly a great choice when it is about improving the attention or engagement of people.
User-Generated Content:
In today’s world, when we are done with the conventional advertising approach and would like to purchase products or services from brands that do extra, there is a need to create a proper content strategy. These days users generally pay attention to brands who want to connect with their users.
Choosing to create user-generated content can be a great way of showcasing the connection of the business with its customers. It helps audiences to get an idea about the company, its vision, and its eagerness to connect to the audience.
Businesses that share images of their customers are one of the best ways to portray the offering. The user-generated content is definitely a great way on social media, both for products and services.
Videos:
There is no denying that videos have become one of the best ways to improve engagement, but that does not mean you have to leave the traditional video creation format. Videos are popular irrespective of how you have created them. So you need to pay attention and understand the type of video that can work for your brand.
You would need to pay attention to how your video can be helpful and would stand out on different platforms. So based on the social media platform you are choosing, you must consider the formats. There are five most common formats, which include the following.
- Testimonials
- Tutorials
- Reviews
- 360° Video Tours
- Interviews
These are some of the most common types of videos available that you can create on a low budget. However, if you want to improve your budget, it is absolutely up to you. Depending on the services or products you’re providing to your customers, you can choose any type and create high-quality videos.
Competitions and contests:
You need to think from the perspective of your users. Who would not want to win something extra from their favorite brand? If you are willing to build up your social media engagement or followers easily, the best way is to run a competition.
However, you need to avoid becoming a bait of a common trap by choosing to give away. It is true if you think that giveaways will attract users, but they will not engage them with the brand. So you must choose competitions or contests rather than just giving away prizes.
When you do it the proper way, it can engage a quality audience based on the brand persona. It brings quality more than quantity.
Thought leadership content:
If you are in the business-to-business platform, some of the best social media platforms, including Twitter and LinkedIn, can be the right place to build authority. These platforms are known to be the best place for leaders to share their success, stories, thoughts, and other content.
The reality is there is a range of formats you can choose, but one of the best and most straightforward approaches to sharing knowledge is creating a well-thought post. This type of content generally stands out because of adding value to users’ or readers’ lives.
So, you need to think about powerful insight from experts, tips and tricks, and strong opinions on general topics. Make sure that you are providing content to your audiences that they can consume and learn.
Polls and quizzes:
Apart from running contests and competitions, you can also choose polls and quizzes. These are, again, very effective yet simple ways to engage most audiences. All you need is to come up with a fun topic for creating a quiz and poll, especially to improve engagement.
You can choose to ask questions based on your brand services and products. It will help you to understand what they are looking for. It is one of the most valuable formats for launching new products.
These are the most popular formats to understand the users’ requirements better. If you are unsure about what they want to see next, you can simply create a poll or quiz to get the answer.
Questions:
When it comes to engaging an audience, sometimes all you need is to start a discussion. You need to post something that instantly ignites the need for answering in the comment section.
Even when it sounds simple, it is not. You must choose some of the best ways to kickstart conversation than by simply just asking a straightforward question.
Memes and GIFs:
Have you thought about using Memes or GiFs as a content marketing strategy for your social media? If not, you must think about it.
There are a lot of entertaining ways to keep your audiences on social media entertained. GIF is one of the most popular ways to keep them sticking to your social media profile.
If you check the social media platforms, the brands who are using GIF marketing strategy are winning huge numbers of engagement and audiences within less time. They Are simply not relying on the conventional approach but also combining GIFs to make interesting videos.
Reviews and testimonials:
We all know the benefits of showing social reviews to our customers. Social proofs are a kind of psychological phenomenon where people start assuming that the brands provide excellent products or services by watching the testimonials or reviews.
In the modern days, it is one of the prime ways of demonstrating the brand and product quality. When new customers find several positive testimonials and reviews from previous customers, they begin thinking that the brand provides high-quality services or products.
Rather than high-end adverts, testimonials are certainly one of the best ways to create credibility. It gives your users the belief that the previous users have got great results from the services or products provided by You, and it helps the new users to know more and eagerness to choose you.
So, try to post more reviews or testimonials in the form of videos to improve engagement and traffic.
Comments and quotes:
People throughout the world are looking forward to reading inspirational quotes. It is one of the raging forms of content and several social media platforms. It is one of the best and simplest ways to move ahead from the crowd, show your brand thoughts, and inspire audiences.
If these quotes are created by you or the members of your brand, it is even better. You can also start answering the comments provided by your audiences, as it is a perfect way to demonstrate that you pay attention to your buyers.
Presentations and slide decks:
For most B2B brands, presentation and slide decks are considered the most impactful. They are one of the finest ways to attract an audience and take their moment. You can simply create slide decks on social media profiles, especially on LinkedIn to communicate.
You can choose to create tutorials, case studies, product reviews, events, calendars, and a lot more according to your brand requirements.
Product-related posts:
Who said that social media posts could not remain professional?
We have already heard that audiences are looking forward to getting educated, entertained, or informed. This does not necessarily mean that you have to stop promoting. All you need is to be very conscious. You have to comprehend the advantage of improving social followers.
When you start to share the product on a regular basis, it can improve the following and help to meet your goals. All you need is to pay attention and think properly. Use your creativity to understand what works best.
Use the visuals to create product-related posts to make it visually interesting.
Choose correctly to build authority and engagement:
These are some of the most common types of content that you can create for your social media advertisement. However, you have to make sure to use your creativity to enjoy the best. Since engagement from the audience comes from watching influential and engaging posts, you must use your imagination to create social media posts differently for different platforms.
However, if it is impossible for you to find out the kind of post that will work for your business and platforms, it is better to hire a social media marketing expert. Since they have knowledge in this genre and they understand what the audiences are looking forward to, they help to create engaging posts.
If you are looking forward to finding a social media marketing expert, you can choose Digital Habibi. With more than seven years of experience in digital and social platforms, I can make sure to create high-quality social media posts for different platforms. I understand the requirements of the audience and the need for creativity in the posts. Hence, choosing us will provide you with the ultimate peace of mind.
Frequently Asked Questions
Yes. Since different social media platforms have different requirements and kinds of audiences, you need to pay attention to understand exactly what the audience will look forward to. So you must create social media posts accordingly depending on your business and your social media platforms.
If you are unable to give proper time to your business, it is better to choose a marketing company. Since social media marketing plays a huge role in understanding engagement, it is better that you choose one, depending on their proficiency level. You can select Digital Habibi to stay assured about quality.
If you are unable to give proper time to your business, it is better to choose a marketing company. Since social media marketing plays a huge role in understanding engagement, it is better that you choose one, depending on their proficiency level. You can select Digital Habibi to stay assured about quality.
If you can do it on your own, it does not require making much investment. However, if you are looking forward to choosing an expert or a company, all you need is to hire and pay them according to their requirements or package.
There is no such fixed time that I can elaborate on as it strongly depends on the marketing strategy and your business competition. If you are in a vertical that has less competition and has been backed by a strong strategy with creative minds, it might take less time to reach and improve engagement.
less competition and has been backed by a strong strategy with creative minds, it might take less time to reach and improve engagement.
