Do you want to know more about the Google knowledge graph? If yes, check out this blog, as here we will take a look into the details.
Google knowledge graph is a new innovative tool that lets users easily discover businesses and contacts without the need to click a web page. Isn’t it new and interesting? To learn more about the innovative Google knowledge graph, take a look at the following sections.
If you have a business online, the first thing that you will desire is to improve the online visibility of your brand. However, the path is not as easy as it sounds. In order to enhance your brand visibility, you have to provide your potential users with proper authentic information about your specific business along with offering them a fantastic search experience. If everything you’re looking forward to improving the visibility and user experience, Google knowledge graph can make it possible.
Google first announced its new knowledge graph back in 2012, which is a tool that keeps the data about all the facts about places, people, and things for creating search results and providing them to users in the form of answers and not just giving some links.
It is also helpful for the search engine to achieve its primary mission of organizing all the information in the world and making it reachable for users, irrespective of their location and time, for an improved online experience.
The primary focus of the Google knowledge graph is on the users. It gives direct information easily and quickly in a very neat format. This is not only an advantage for the users of Google, but it can be an Ace card for businesses. If you know how to use this tool appropriately, you can Ace the race.
If you are a brand, while optimizing knowledge graphs for business, Google will initially check your website content as it understands the content better. Depending on the user queries and the relevance, it will display the brand information in its knowledge graph, which helps businesses improve their rank and show us the traffic.
How can google knowledge graph be helpful for a brand?
Now that you have a business and you want to improve your brand reputation, you will look for different ways to improve your online presence. We all know the importance of a brand to get a higher rank in the search engine results on pages of Google. It is one of the only ways to improve your website traffic.
However, it is definitely not an easy route and will be time taking. But the result will be worth your time and energy. When you get your business included in a knowledge graph, it will showcase only the useful information regarding your brand, like business hours, navigation, address, and contact information, to your potential searchers.
It can also give credibility by showing positive reviews and ratings that you got from your service or product. With more good reviews about your business, you will find improved potential from users.
With Google’s knowledge graph, you will be able to save valuable time by reducing the effort of clicking on every link to find specific information. It is an excellent tool for both users and businesses.
Benefits of Google knowledge graph
There are many advantages of getting included in the Google knowledge graph. Even when you know about this tool, you might still need to learn about the several benefits of the knowledge graph. So following are the top few benefits that you need to know before you take action.
Provide relevant information
This tool will show the basic information when you include your brand in the knowledge graph. Since this tool is constantly getting evolved and advanced, it can be helpful in improving the response over the course of time and start providing search-optimized pages with relevant information based on the search queries.
For example, if you type a name of a brand like Panasonic on the Google search bar, you will find a box pin displayed with all the information and data about Panasonic.
Next, when you search with Panasonic TV, you will find the box providing data about the Panasonic television division.
Provides great experience to users
The knowledge graph of Google is itself an engine powering the panel that appears on your right side, which is known as a knowledge graph card. When anyone starts searching for something about a person, music, brand, or place, it will provide comprehensive data regarding its relevant facts, images, and associated searches. This also means that one single box will help you to provide all the information that you might be searching for and offer a great user experience.
Enhance website traffic
The first thing that every business owner would look for is to improve their website traffic, as it is the only way to enhance brand recognition and conversion. The knowledge graph is a great way to connect users with brands even before landing on their websites. Apart from this, some other Reviews can quickly help users know about your brand. Increased good reviews and ratings will be valuable as users will immediately want to know more about your brand and choose your offerings over others.
How does the Google knowledge graph actually work?
You will find all the information in the Google knowledge graph displayed in different ways. It can be displayed in box sections which are commonly known as a knowledge graph card that appears on the right-hand side of the page. Secondly, it is available in a carousel format that you can find on top of your result page. It is very specific, brief, and exact information about places, things, And people when a user searches on Google.
The following is how Google decides if a brand is fit to include in its knowledge graph.
- Semantic search: In order to provide relevant search results, the knowledge graph tool of Google considers semantic search. It generally includes search location, synonyms, research, and several other vital points.
- User behavior: Google has the knowledge and understanding about what the users are looking for, where they’re actually clicking, and the duration of time they are spending on a page after they have clicked on it. This is how its graph algorithmically connects all its data to create brand results. So, users’ query is also a factor that contributes to the information available on the knowledge graph.
- Entity indexing: The search engine also tries to create a catalog of all the associated entities in the process of mapping, which is commonly known as entity recognition and disambiguation. It helps to provide practical information about every entity.
Let us find out one example:
When you type in a phrase like famous Bollywood actors in the search bar of Google, you will immediately find the algorithm of the search engine displaying a range of images with all the famous Bollywood actors in a carousel format. However, when you type Shah Rukh Khan in the same search bar, you will find a display box with all the information about the celebrity along with some images.
How can you get listed in the Google knowledge graph?
Now that you have learned in detail about knowledge graphs and how they can be beneficial for any brand let’s come to the most important part about how you can get listed in it.
Create a Google plus account
The first thing that you need is to create a Google plus account for your brand, as it can help to get valuable information regarding your business on Google’s knowledge graph. Also, you have to make sure that the name of your page matches the real brand name that users will search for online.
When you create a page, there will be multiple steps that you need to follow as you will be asked to fill in the details associated with your brand and type the services or products that you have to offer. Then you have to customize the public profile, optimize it and promote your page for lead generation.
Note however that on April 2, 2019, we are shutting down the consumer (personal) version of Google+.
Get the Google local listing
In order to improve your brand visibility in this search engine, you must claim a new Google listing. It can help you to attract more customers and improve your position in Google Maps on Google search. When people are able to find businesses similar to yours, they will see your brand showing up in the search results and improve your chances of clicking and traffic.
Create a social media profile
When you look in the Google knowledge graph panel, you will find that they have a section for social media which indicates that the brand remains active in social media and can have more importance. The knowledge graph will show three icons if your brand is there on YouTube, Twitter, and Facebook. It will have more visibility for business and helps users to discover social platforms quickly.
Use structured data
To appear in the knowledge graph, the website requires proper coding with structured data. It is vital because it helps search engines easily crawl your website and understand content to create a rich page. You don’t have to look for a code or hire any developer, as you will be easily able to do it by using JSON + LD, which is one of the most preferred scheme markups.
Encourage users to provide reviews
We have already mentioned earlier that positive reviews are often one of the best ways to drive more traffic to your website. So if you want your website to appear in the knowledge graph, you need to work accordingly. You should always encourage customers to give reviews about the brand on Google plus.
According to a survey made in 2017, it has been seen that:
- Almost 97% of users would like to check online reviews of local businesses before choosing.
- 49% of customers require 4-star ratings to get convinced before choosing a business.
- From 74%, 68% of customers leave feedback about local businesses.
- 85% of users trust online reviews as they trust any other recommendation from deference and family.
Create quality backlinks
Backlinking is one of Google’s ranking factors, and it has considerable value for this search engine. And when you have a proper link-building strategy and focus on it, it improves your popularity and trust. It has a direct association with SERP ranking. This can improve the chances of getting listed in the knowledge graph. So make sure you consistently pay attention to the backlink and work for high-ranking websites.
Don’t Leave The Opportunity to make improvements with Google Knowledge Graph
With all the details about the Google knowledge graph and how to improve the chances of showing in a knowledge graph, it will likely become easier to achieve the result. No denying that a knowledge graph is extremely valuable for not only a business but also users.
It helps users to get all the details about your business without visiting your website. However, since it requires quite a lot of work, you must be consistent in your approach to get great results.
Frequently asked questions
Google’s knowledge graph is a tool that is also known as a knowledge base that Google uses to serve relevant information regarding any business. It helps users to find all the answers about a company without moving to the website. Therefore, it improves the chance of getting more users and businesses.
The knowledge base is the Google knowledge graph, from which this search engine provides all the relevant information about business besides the search result. It helps users find all the details about the business right from the search engine. It can improve visibility and conversion as users that move to the website already know about the business and are visiting the website with a specific purpose.
There is no such specific answer about who can benefit from Google’s knowledge base as it is advantageous for every business. If you have an online business or a local business and you want to improve your marketing approach by targeting more customers, nothing can be more valuable than getting placement in the Google knowledge graph. It improves your visibility and conversion.
