Why Do You Need SEO for Small Business – Tactics & Tools

Importance of Small Business SEO

So now that you have decided to take part in the SEO game, you’re most welcome. Whether you have a small business or you are working in a company that offers services to small businesses, perhaps you have been hearing from your client that they need to reach the number one spot. Trust me; this is the one thing that every SEO expert has been listening to since day one.

So you must know that this is a long process. But let us start by setting an expectation for new people in this sector. SEO or Search Engine Optimization is a tedious and challenging process, especially when you are serving or have a small business. Most importantly, your tendency to straightaway reaches the top rank can be extremely challenging. Even your competitors and the leading businesses who have a huge share in the market are still not able to get the top ranking.

Search engine optimization success will need you to be extremely patient and commit seriously. You have to create and share only quality information on your website. It will need you to have honest knowledge that you want to share with your customers. You require defining your business location, finding out your competitors, and then the vertical you plan to focus on.

But there are some of the most common things you need to perform to get the best results for your small business. So in this post, we will help you to walk through the most common things that you need to have control of from day one. You must know the way these things are sending signals and how they can add value to the search engine along with the potential customers.

Where do you need to start SEO for your small business?

So you must know that Google has a huge list of factors that they consider while determining the rank of your website. Since this is one of the top search engines, you have to fulfill the factors to get the top ranking. In order to make things fun and challenging, the reality is it is still not clear which factors are most important. Google loves to keep it undercover, but thankfully, some research and experiments have helped us to understand the basic factors checked by this Godfather. So we will talk about the most crucial elements that small businesses need to focus on.

So from the plenty of things that Google checks, in this article, we will only focus on the onsite SEO that Google generally checks. It means the elements that Google checks within the website in order to determine whether your website page or the entire website deserves to get the best ranking in the search engine results.

All the factors and tactics that we will be talking about will come down to the basic goal, which is “Google will only rank the websites that have useful and relevant information for users as per their search queries.” 

So every marketer is required to make things clear to Google so that their website is able to get a ranking along with the users can acquire relevant information from the website.

So, without further talking, let us check out the basic ranking factors that matter in onsite SEO.

Title tags: 

Title tags are considered one of the most crucial factors for search engines. When you use an informative and clear title tag, it has both the prospective customer and search engine understand what the page is about. 

It carries a lot of value from the user experience perspective as it is the initial thing that viewers generally see. When they view the page, this is the first thing that they will view, and then they decide to click on your page. So, you have to think about the title tags relevant to your website and create information accordingly.

Meta description

Just like the title tags, meta descriptions again or one of the onsite SEO elements that can have a huge impact on the website page. It is also something that creates the first impression. The meta descriptions are generally present in the form of paragraphs in SERP that offer a brief detail about the page content.

While it might seem pretty easy to edit this page element, Google is wiser enough to apply even some harder tricks. Here is some information that I have collected about the meta description.

As marketers have majorly abused these page elements, Google has made it very clear that it is not a direct ranking factor. However, it will have an influence on deciding users, which will indirectly have an impact on the business. So a properly written informative meta description in a brief language can improve your traffic and CTR and ultimately improve the ranking in the search engine ranking pages.

So, to cut short, it is often recommended to marketers that they should write a solid copy and make the opportunity to get themselves noticed by their prospective clients. Don’t try to fool Google by writing the keywords as this way; you will get a bad ranking on Google. So make sure that you check the length of the meta description and properly create this copy to compel visitors to have a look at your page.

ALT Tag In Images: 

Image ALT attributes or Alternate text is generally the content that describes the image available on your side. It has some purposes which majorly include making this site accessible for people who are visually impaired. It is also helpful for Google to understand the pictures and what they’re all about. And this is one of the most common reasons why image ALT attributes have a huge impact in deciding the website ranking.

When you write an ALT text of an image, you have to make sure that you don’t write a complicated text. You are just writing this to help the search engines and people to understand what it is all about. 

Another most important benefit of using Image ALT text is that it can help to show your images in the Google image search. When anyone searches with the relevant or same word as it is inserted in the ALT text, Google will show your image as the most relevant image. So, if you are a photographer or have a lot of pictures on your website, don’t forget to use the ALT text on your image.

XML Sitemap: 

The XML sitemap is another critical aspect of any onsite SEO. It is a format that makes it easy for Google to process and crawl your website quickly. You have to make sure that you use a valuable sitemap to ensure that your site is thoroughly crawled and all the new pages are getting quickly indexed.

When you are using a CMS or content management system, it will automatically create the sitemap for your website. If the website is created on WordPress, you can use the Yoast plug-in to create the site map. Irrespective of the way you produce a sitemap, don’t forget to submit it to the search engines through search consoles.

UX or user experience: 

UX or user experience is strongly connected with search engine optimization. As you might have known by now, Google pays attention to offering the best user experience. Hence, it will look for the website that offers the best experience to its users by providing relevant and useful information.

There are several SEO ranking factors that are strongly associated with user experience, like site speed and retention of users on your website. To make it simple, several SEO ranking factors are strongly associated with user experience, which includes site speed and retention of users on your website. To make it simple, when your website has the correct information and a great user experience, it will help to tell Google that your website offers the best experience to queries.

It might happen that you’re getting more than a thousand visitors a day, but no one is actually sticking around. This means that Google will try to show similar sites so that users can keep shopping and or reading. So what are the major things you can do to improve the user experience?

• Find out the roadblocks that are causing your viewers to abandon your site?
• How is your site’s navigation, and check out what our users are actually looking for?
• Have you made relevant next Epps for your visitors so that they can move to the next page?

You have to make sure that you check all these factors to ensure that your website can offer a good user experience. Remember that the site user experience is directly associated with improving your traffic and conversion rates.

Schema markup: 

It is an important aspect of search engine optimization as it not only helps search engines comprehend the words on the page but also the meaning. It helps to add context to the jumbled letters and page numbers, along with is also helpful in adding context to the text which is readable.

Apart from helping search engines understand the page content, it is also useful for specific queries. Some types like product and review schema can result in getting rich snippets in the results, thereby helping you stand out in the competition.

The schema applications are almost infinite, but the most general and commonly used for product information, reviews, company information, and information about local businesses. However, if you are not able to get it done, it is advisable to choose the best SEO service for small businesses. Choosing a competent SEO expert in Dubai can be a lot of help in getting the best ranking.

Creating external links: 

It is no longer a secret that external links are crucial for search engine optimization. Links coming from other websites, especially those that are the best in this industry, can become helpful for your search engine optimization. Businesses that can get more links from authorized sites will be able to rank better compared to the sites that have their long visibility in SERP.

You must know that link building is not an overnight process. It takes a lot of time and money that you need to invest in creating a robust link building strategy. However, the simplest way to get links from a great and authorized website is by answering questions that customers have. So, you can research the most asked topics by the people and create useful and relevant content. It will help you to grow the bank link over time naturally.

Internal Links: 

You must not ignore the value of internal linking. It is simply the links within the site that point from one to another page. It is more like site navigation where you link your viewers from one page to another by giving relevant suggestions. It is considered a prime signal about the most crucial page on the website.

There is no doubt that the website with service will have more linking compared to a blog site which is why it is easier for them to expect a better ranking. But what can you do to improve the internal ranking if you have a blog site? You need to create top-level category pages and then create the secondary category pages, which will be interlinked with the top category pages. This way, you will be able to create interlinking in the website and retain the viewers on your website.

Website speed: 

As we have already mentioned about the site loading time or site speed in the user experience, we have not given it credit in its own section. So here, we will find out how the site’s speed is directly linked with the ranking of your website.

Several studies have concluded that a speedy website will be directly linked with the improved conversion and revenue structure. So how will you be able to do that? There are a lot of things that you can do to increase the site speed. Apart from this, if you wish, you can also choose the best SEO expert in Dubai who can get it done for you.

The simplest way to improve the performance of your website speed is by using the tool. The PageSpeed Insights Tool by Google can offer you detailed knowledge. The recommendation of advisor software will help you to improve your score. The recommendation can range from making compressed images to reducing render-blocking scripts. It needs to be done in detail on a page to page basis.

Keyword research:

Keyword research plays an important role in the search engine optimization technique. Every marketer willing to improve their organic ranking requires following the best tool to improve the results. Having an understanding about the way search engines work with the use of keywords can help create customized content and enable making a great website.

You must know that using tools will help you understand the keywords and their volume. Do not use your guessing work in order to find a keyword. With the availability of tons of tools in the market, you can choose one and find the best keywords along with the competitive landscape and search volume. 

Website content: 

Although I have included it in the last point, you must know that this is the most important part of search engine optimization. As Google has already mentioned that “content is King”, you have to pay attention to creating informative and interactive content.

Keeping in mind the keywords that you are using, you require choosing content topics in a manner that can help your viewers or customers get a powerful insight about your business. Having great content in the form of videos, images, texts is a fundamental aspect that reflects the value and quality of a website.

You must know that Google is smarter than you can think. Using and reusing the same content on your side can make it even worse. So do not use duplicate content that can have a negative impact on your website but only start creating valuable content that can convey information to your potential customers.

Free SEO Tools That you can Use: 

Remember that when you use the correct tool, it will make the entire job a lot easier. So we will talk about the best tools available in the market that can offer you better results in the search engine optimization strategy.

• Google Analytics: Helps you track user engagement on your website. 
• Google Search Console: It is a powerful tool that can help you to find out every tiny to a big problem in your website. 
• Moz: This is an information resource that can become a great choice for marketers. 
• Google Trends: This will provide you with a powerful insight into the search trends and can be effective to use in your PPC and SEO strategy. 
• WebpageTest.org: This is a free tool that can test the site’s speed and offer other details. 

Start Marketing: 

So, now that you have known about the best ways to improve the search engine optimization results for small businesses, hopefully, you will be able to start doing it for yourself. However, if you’re not confident about doing it yourself, you can choose affordable SEO services for small businesses. A Digital Habibi, I have been offering the best and most low-cost SEO services for small businesses for a long time now. I have the knowledge about the best SEO software for small business and use them in order to offer the best results.

So, you can get in touch with me if you want a service available at the average cost of SEO for small business. I know how competitive the market is, and especially for small businesses, it can be really challenging. So, here I am with the affordable SEO packages for small businesses that can offer you effective results within less time.

Small Business SEO FAQs