Best Content Management Systems (CMS) for SEO

Not all CMS platforms are created equally for search engine optimization. So, in order to acquire the best results, you need to choose the top content management systems that can help you excel in your SEO effort and get a good ranking in search engines.

Irrespective of your website type, apart from the product catalog, the most crucial thing on your website is the content. It will help your customers know more about your business, learn about your products and understand why your products are a good choice for them.

However, the best way to help them read your content is to make it visible. Only when your content is discoverable will they find your website. Since billions of pages get indexed daily, it is a challenging task. So, if you want to monetize your website, you need to pay attention to driving organic traffic by search engines. The only way to achieve the goal is by choosing the best search engine optimization practices.

Choosing a content management system can be beneficial for you as it improves functionality. It also simplifies the optimization process, making it a better choice for people unfamiliar with the best search engine optimization practices. So, if you are looking forward to choosing the best content management systems, you first have to know the features that make a great CMS. Making an informed decision is always better than regretting later. 

What are the essential features that a great CMS must have?

There are two prime methods by which you can optimize your website. One is technical SEO which refers to the technical elements you cannot see, like load time, XML sitemaps and site structure. Another is on-page SEO which refers to the images, links, keywords and meta descriptions. 

So, let us find out in-depth about the elements and how they can help in technical and on-page SEO.

• URL structure:
  
  Your website URL structure is the next most important aspect of the website. Search engines would not like to find long words and complex structures. It is mainly recommended to keep a descriptive and short URL. It would be great if you optimized them using the targeted keyboard.
  
  
• Customized page elements:
  
  it is a must for the CMS to have the feature that would let users customize images, meta descriptions and titles. These are the essential aspects of on-page SEO. When you include the targeted keywords in different spots, it helps the search engine and visitors to get a better understanding of your page. It is a great way to improve your page ranking in the search engine. However, always remember the word limit for meta descriptions and titles. Do not exceed the limit if you wish to get the desired result.
  
   
• Blogging tools:
  
  Blogs are considered as one of the prime media forms used in different content strategies. Hence, while you choose a content management system, you need to make sure that they offer templates and other tools. A CMS that provides a drag-and-drop editor with different models for videos, images, CTA buttons and a lot more will help you to create engaging blog posts.
  
  
• Taxonomy:
  
  Taxonomy is the next tool that can help readers and search engines understand your site structure and find the content quickly that they’re searching for. Most content management systems offer tags and categories for content organization. It will help you to separate posts and pages into broad categories and assist you in getting relevant readers with specific tags.
  
  
• Internal linking:
  
  One of the essential aspects of on-page SEO is internal linking. Linking another page from your website related to the primary content can be highly effective in helping your readers stick to your website. Apart from this, it also helps search engines to look for content on particular topics. It can improve the keyword ranking associated with the topic. Apart from that, when it can retain your readers for a longer time, it improves your website’s ranking.
  
  
• Navigation menus:
  
  It is another crucial element in the site structure. When you include a good navigation menu, it can easily organize the different pages available on your website in a pleasing pattern. It is not only helpful for the search engines to crawl, but also your readers can easily find what they’re looking for with your easy and navigable menus.
  
  
• SSL certification:
  
  You should not pay less attention to your website’s security system. So, while you choose a CMS, make sure that they provide the SSL certificate. Remember that search engines would always prioritize websites that have SSL certification. It ensures that the users can use the website securely and that all their sensitive information will be in place. Regardless of the website type, SSL is a must. 
  
  
• Powerful analytics:
  
  When you’re investing a lot of time and effort in marketing your website, you have to ensure that it performs appropriately. However, in order to track the metrics, you need to have access to the analytics tool. So, while choosing a content management system, ensure that they have the analytical tool integrated. You can find some of the standard metrics like traffic, leads, keywords, index pages and outbound links in the analytical tool.

Hopefully, now you will be able to understand the top features that make a great content management system. Even when there are many more features included in some CMS, the above-mentioned are some of the essential ones you cannot deny.

Top 5 Best Content Management Systems (CMS) for SEO:

So, now that you have understood the features, we will find out some of the top CMS that can provide all the required features we need. So keep reading to find out the best CMS for a successful SEO.

CMS Hub: 

The CMS hub is a powerful platform for optimizing and creating enterprise, medium and small websites. Apart from offering some of the best blogging tools, inbuilt SSL certification, a responsive theme and an auto-generated site map, this tool also provides excellent suggestions for content optimization, robust analytics and different features that can speed your website. You can get various tools to manage and create the navigation menu as well.

It is a great CMS that can help you to customize on-page elements, and the SEO recommendations offered by this powerful platform can be of great help. The best practices suggested by them will always lead you to take the optimum decision for your website. Once you have published, you will be able to get a complete view of the performance details of your pages and post.

Pros: 

• It provides an SSL certificate.
• Auto-generated sitemaps for your website.
• Great UI editor to create navigation menus.
• It gives valuable SEO recommendations based on website performance.
• Great support options.
• Included with the A/B testing capabilities to acquire a better view of the page ranking and the reasons.

Cons: 

• They do not have any free version for you.
• Prices might be higher.
• Migration might take a long time.

WordPress: 

You can create SEO-friendly websites making use of WordPress CMS. It is a name that probably every marketer is aware of. It is a CMS platform chosen by more than 40% of websites. Just like the previous one, WordPress gives you the freedom to add image alt text, add titles, headings, meta descriptions and customize URLs for pages and posts. You also get an excellent chance to choose from the more extensive selection of responsive teams.

By making use of elemental page builders, you will be able to make mobile editing. It offers more control over the website appearance for a range of devices. WordPress CMS can help to make formal link settings, use categories, manage navigation menus and a lot more. You can simply install plug-ins to help you with on-page SEO. With comprehensive suggestions or advice provided, it will become easier for you to understand the doable for your website.

Pros: 

• You can easily install the themes without taking any help. 
• A huge plug-in library designed especially for SEO. 
• End number of responsive themes. 
• Intuitive and easy-to-use interface to the marketers. 
• Customization is easy with theme files, CSS codes and HTML code. 

Cons: 

• Have to install plug-ins. 
• The page editor can be complex for newcomers. 
• All themes are not SEO friendly. 

Magento: 

You can consider Magento if you want to build and make online store optimization for a proper search. It provides a similar experience to the previous one. Some of the standard features of search engine optimization come directly with the platform, but you might need to download extensions for advanced functionality. Making use of this open-source e-commerce platform, it becomes easier for you to select responsive themes and meta descriptions in all the pages and make image alt tag optimization.

You can easily do all the activities manually if you are experienced, or you can download extensions so that they can simplify and automate the task. You can download multiple extensions to help you in the process. You will also find a comprehensive dashboard that will include different sections like content optimization, keyword research, store monitoring, backlinks, and everything crucial for you.

Pros: 

• You can make user-friendly SEO websites.
• Ability to add meta descriptions with your products. 
• You can easily set the canonical URLs. 
• Inclusion of XML sitemap. 
• Huge marketplace with many SEO tools and apps. 

Cons: 

• The platform will need you to download extensions to enjoy complete SEO capabilities. 
• No inbuilt blog functionality. 

Joomla: 

Joomla was initially designed to become the content management system with the power to balance with flexibility and can sit somewhere between Magento and WordPress. It is also a very reputed and famous CMS that is used in the world today after WordPress. There are several things which make this CMS similar to WordPress.

It will provide software extensions to help users extend website functionality and templates for customers in the visual. Apart from this, the other content management tools this platform provides will be highly beneficial. The installation and configuration might not be simple, but they can be easily done when you choose an SEO expert. Coming to the SEO features, this CMS helps users to make SEO tweaks without extensions like writing titles and meta descriptions. 

Pros: 

• It does not need you to have knowledge of codes. 
• It is a user-friendly choice. 
• A faster content management system. 
• Automatic gzip compression
• No need for extensions. 
• The templates are responsive. 

Cons: 

• XML sitemaps will need plug-ins to submit. 
• It has a huge range of features. 
• SSL certificate is not included. 

Shopify: 

Users who require a robust e-commerce website have definitely heard of Shopify. It is a popular platform that can help to create online stores. There is no denying that it has some of the best-inbuilt e-commerce tools, but it also makes sure to help you follow the best SEO practices. The features included in the platform make it gain immense popularity. The platform was initially created for small websites that were looking for minimal customization. However, even when the platform is known for simplicity, the range of other features like SEO fundamentals.

Shopify gives you the capability to add alt text, target keywords, optimize website structure, create XML sitemaps, make redirects, manage the canonical URLs and choose from a massive library of responsive themes. Everything you get from this platform will benefit your website in the long run.

Pros: 

• All the required SEO tools are there on the platform. 
• It can be time-saving due to the screen options and intuitive interface. 
• You can automatically generate robots.txt, sitemaps and canonical URLs. 
• Responsive themes. 
• Integrated CDN makes sure of quick loading. 

Cons: 

• Indexing needs you to buy plans.
• Limited URL customization. 

Bottom Line:

So now that you have some idea about the best CMS platform available in the market and the features that make a great CMS platform, hopefully, it will make buying decisions easier. No doubt that it can be a struggle for every newcomer. Hence, it is strongly recommended to choose the best expert for cms Dubai seo. 

Digital Habibi is one such name with ample knowledge about CMS. I have been working as an SEO expert in Dubai for 7 years now. You can choose our service and stay assured that I will make the best recommendation for CMS. Based on your business and its requirements, I will look for the top CMS and install it. Besides, since plug-ins do play a significant role, I ensure choosing plug-ins that will only do good to your website.

Frequently Asked Questions: