On-page SEO is something you cannot forget to check when it comes to promotion. If you want to improve your traffic, rank higher, and improve the conversion rate, you have to pay attention to the on-page SEO aspects. It has an immense capability that would help you to achieve your goals.
Initially, it might seem intimidating to some, so we will create a good on-page SEO checklist to help you find the best solution. So, without any further talking, let us dive into the details.
Table of Contents
What do you mean by on-page SEO?
Whether you call it on-site SEO or on-page SEO, it is a procedure of several back-end and front-end optimization. Here, the experts pay attention to the several website components that play a major role in search engine ranking. When you are able to fulfill all the requirements for on-page SEO, it can bring new and relevant traffic to your website.
Some of the most common components of on-page SEO include site architecture elements, content elements and HTML elements.
What is the importance of on-page SEO?
On-page SEO plays a vital role in any business. It is crucial as it informs Google about the existence of your website and the way it can be valuable for your desirable customers and visitors. It is helpful in optimizing your site for both search engines and humans.
Publishing content after creating on the website is not enough. You have to ensure that you have properly optimized the content for Google and other search engines. Only when you have clearly checked all the parameters will you be able to attract new traffic and get a better ranking.
On page SEO is also known as on-page as you can make changes for website optimization. Every aspect of on-page SEO is completely dependent on what you do. This is why it is a need for you to have the correct understanding of on-page SEO. When you know the elements that require to be optimized in the on-page SEO procedure, it can help you in your endeavor to improve your website ranking and its value.
What are the major on-page SEO elements?
Majorly it is categorized into three different categories including content elements, HTML elements, and site architecture elements. Further, it is divided into several sub-divisions, which we will check out in the following.
Content Elements
You have got an understanding that content elements are your content and the site copy. So, here we will only pay attention to creating high-quality content that can add value to visitors’ queries.
High-quality content: When it comes to on-page, page content is the most significant element. It is considered the heart of on-page SEO. It is not only beneficial for readers to understand the business and website, but also it helps search engines to understand what your business is all about.
So, the first step to creating high-end content is to select relevant topics and keywords. Make sure that you have researched the keywords in advance before you start writing the content. Always make sure that you check the competitive keywords and use them in your content strategically. If you want to know how the competitors are using keywords, you can use the following tools like UberSuggest, AnswerThePublic, and Ahrefs.
Once you have chalked out the keywords, it is essential that you create the page content. Make sure you understand the visitors’ search intent and then create content that will help them acquire certain knowledge.
So, you must understand the type of content you need to create based on your buyer’s journey.
- To create awareness, you must create blog posts, homepage, and videos.
- To help them consider your suggestions, you must create an about page, case studies, and a comprehensive buying guide.
- To help them make their decision, you must create product demos, a contact page, and comparison tools.
You can use the following practices to create high-quality page content.
- Use long tail and short tail keywords.
- Place them naturally in your content.
- Add relevant and engaging visual aspects.
- Understand and create content based on your buyer’s persona.
- Solve the problem of the audience by understanding them.
- Write content in a manner that will encourage people to link and share.
- Use CTA and create product pages to improve conversion.
Page content improves the opportunity for better communication with your visitors and Google. Being the major and significant aspect of on-page SEO, it is advisable to take help from experienced writers and develop quality content that can add value to your website.
HTML Elements
The next most important aspect of on-page SEO is the HTML elements.
Titles: The website’s page title is an important aspect of the SEO element. You should always pay attention to creating high-end titles as it helps both search engines and visitors to understand the information that they will find on the page.
To make sure that the pages in your website rank for the right intent, you have to make sure that you focus on the keywords. Make sure to integrate keywords for the best results naturally.
Following are the best practices for page titles:
- Make sure to keep the title under 60 characters. This is advisable as it helps the title to get displayed properly. Even when Google advises no exact character limit, it is better to keep 60 characters to ensure no cut-off in the search results.
- Do not use a lot of keywords. Remember that keyword stuffing is considered tacky and spammy. Modern search engines are way smarter, so you have to ensure that you are not forcing the keywords but naturally using them on the title.
- Make it relevant to the page content.
- Do not keep the title in capital letters.
Headers: Headers are another important aspect of the content. These are also popular as body tax which is referred to as the HTML elements. He will generally find them as <h1>, <h2>, <h3>, and so on.
Such tags are chosen to help organize content in a manner that it can help search engines and readers distinguish the different parts of the content. It is a great way to create relevance and importance based on the search intent.
So, when you can incorporate the critical keywords in the header section, it will have more importance compared to using them in the body. Most importantly, it would help if you used the important keywords in the H1 and H2 tags.
Meta Description: The next important thing is to create a meta description. This is a short description that can be seen underneath the title. You will find some information about the title when you check the search result. It is important to create meta descriptions in a manner that instantly provides the readers and search engines the information of the content or information they can find on the page.
If you want to know how to create the perfect meta description for your content, the following are the main pointers you need to keep in mind.
- Ensure that the description is under 160 characters. Google does not allow longer meta descriptions to be shown in the search.
- If possible, include keyword phrases or the entire keyword.
- Use one or two compelling complete sentences.
- Do not use any alphanumeric characters.
Image Alt Text: The Image Alt Text is better to be referred to as image SEO. It will help Google and several other search engines understand what the image is all about. Since Google delivers image-based results depending on the search queries, it will show your image when your text has the answer to the search query. This again means that the visitors will be redirected to your website, which can improve the conversation.
It helps to discover your website from the image, and hence you should never avoid enjoying its ultimate benefits. The following are the major things to keep in mind while adding Alt text to the images.
- Don’t make it long but shorter than 125 characters.
- Make it very specific.
- Make it relevant to the page content.
- Use keywords but don’t stuff with keywords.
Structured Markup: Structured data or structured markup is the procedure of marking your website source code. It is generally done to help Google find and understand the elements available in your content. Structured markup is the prime reason behind featured snippets and knowledge panels. As you know, Google mostly shows the relevant section of the content, so if it has specific information, it will show at the top and bring more people to your website.
You must also know that structured data is a part of technical SEO, but I have included it in this section as it improves visitors’ experience.
Site Architecture Elements
Site architecture elements generally refer to the things that make the site pages and your entire website. The way you structure your website will help search engines easily crawl the page content and the number of pages on your website.
Page URLs: So, first things first, the page URL is the initial thing that will bring search engines and readers to your website. It should be very simple so that readers can digest and memorize it. These are also important to maintain the consistent hierarchy of the website while creating sub-pages, internal pages, and other blog pages.
The following are some tips that you can follow to create SEO-friendly URLs.
- Make use of HTTPS as it is one of the major ranking factors mentioned by Google.
- Use one or two keywords.
- Do not use unnecessary and extra words.
Internal linking: The next most important thing is internal linking. It is the procedure of hyperlinking with other helpful pages created on your website. Interlinking is considered a critical aspect of on-page SEO as it sends readers to the different other pages on your website. So this way, your visitors will stay longer, which will tell Google that your website is helpful and valuable for their search queries.
When they stay on the website for long, Google will need to crawl and index the pages. It will ultimately help to gather more information from Google about the website, which will potentially become a great way to improve the ranking in search engine results.
Mobile responsiveness: Google has already declared that mobile responsiveness is one of the major ranking factors. So, every website needs to be optimized to offer a top-notch mobile experience. It is something that every website owner needs to keep in mind while choosing the website design, website hosting service, website theme, and content layout.
You have to make sure that it is easily navigable and unreadable on the different mobile screens. In case you don’t know how to check it, you will find several mobile-friendly tools available to help you. Google’s Mobile-Friendly Test tool is one of them.
Site Speed: Whether the visitors are using a desktop or mobile device, it is a mandatory thing that your website must load quickly. A big chunk of its success depends on Page speed when it is on-page SEO.
Google pays attention to user experience initially. So when your website loads haphazardly or slowly, most of the visitors are going to move away. Google has the understanding, and hence it pays huge importance to the site speed. It is one of the most important aspects that decide the conversion and the website ROI.
Start working on the on-page SEO.
So now that you have gathered some important knowledge about on-page SEO and the way it can be beneficial for your website, it is inevitable that you are looking forward to implementing it. So, you should start now and ensure that you pay complete attention to every single page available on your website.
You must know that you cannot get it done or expect to see visitors by optimizing only one page on your website. Every page you create, or every content you create needs to be properly scrutinized to understand if it has reached the expectations of the search engines and visitors.
So, if you want the best results, start the on-page optimization today. However, it might be intimidating and a huge task for businesses that have to maintain their core aspect. For them, it is always beneficial to choose the best on-page SEO expert. The knowledge and experience that they have gathered from the experience will always garner the best and most outstanding results.
Choose Digital Habibi if you are looking for an on-site SEO expert with years of experience and a wealth of knowledge. I can make sure to deliver outstanding performance that will retain over time.
SEO On Page FAQs
On-page SEO optimization is the initial step that every marketer needs to take before starting their marketing procedures. On-page optimization generally focuses on optimizing every single element included in your website. Whether it is the Page content or structure or the HTML, every single aspect of the on-page needs to be in place in order to acquire desired results. Only when you have completed on-page optimization is it advisable to start with the off-page.
On-page, SEO includes a huge range of steps and techniques. Everything you require to do for a proper on-page SEO and get desirable results has been listed above. Make sure that you follow all the subcategories mentioned under the three major categories of content elements, HTML, and site structure to enjoy great success.
On-page SEO is the first thing you need to do before starting the other marketing techniques. While there are several benefits of on-page SEO, some of the most common ones include improved traffic, getting faster indexed by Google, improving the chances of conversion, offering a better site experience, and a lot more. Since on-page SEO has a long-lasting advantage, it is most and usually followed by marketing experts.
There is no specific amount like that as it will vary from one expert to another. However, if you want to hire a desirable on-page SEO expert at a reasonable price, you can contact Digital Habibi. With experience in this sector for years, I am capable of offering desirable results to you.
You need to keep your patience as it takes a little time. You might get indexed by Google within a few days, but in order to get a ranking, you have to be patient enough. You require putting all the elements in place and making the best continuous effort to achieve the results.
On-page optimization is about a large number of steps. You must ensure that you perform every single one to acquire the best long-term results. So, it might become unmanageable if a business owner needs to pay attention to the core aspects of offering products or services. Thus, it is advisable to choose the top on-page SEO expert with proficiency for the best results.
